Lifevantage (NASDAQ:LFVN – Get Free Report) is one of 55 publicly-traded companies in the “Personal Care Products” industry, but how does it compare to its rivals? We will compare Lifevantage to related companies based on the strength of its analyst recommendations, risk, earnings, valuation, profitability, institutional ownership and dividends.
Dividends
Lifevantage pays an annual dividend of $0.20 per share and has a dividend yield of 3.4%. Lifevantage pays out 50.0% of its earnings in the form of a dividend. As a group, “Personal Care Products” companies pay a dividend yield of 3.9% and pay out 50.9% of their earnings in the form of a dividend. Lifevantage has increased its dividend for 3 consecutive years.
Valuation & Earnings
This table compares Lifevantage and its rivals revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Net Income | Price/Earnings Ratio | |
| Lifevantage | $182.59 million | $5.07 million | 14.67 |
| Lifevantage Competitors | $7.92 billion | $1.11 billion | 11.37 |
Lifevantage’s rivals have higher revenue and earnings than Lifevantage. Lifevantage is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.
Analyst Ratings
This is a breakdown of current ratings and price targets for Lifevantage and its rivals, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Lifevantage | 1 | 2 | 0 | 0 | 1.67 |
| Lifevantage Competitors | 896 | 2917 | 3642 | 227 | 2.42 |
Lifevantage presently has a consensus price target of $5.50, suggesting a potential downside of 6.30%. As a group, “Personal Care Products” companies have a potential upside of 2.95%. Given Lifevantage’s rivals stronger consensus rating and higher possible upside, analysts plainly believe Lifevantage has less favorable growth aspects than its rivals.
Profitability
This table compares Lifevantage and its rivals’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Lifevantage | 2.78% | 21.56% | 11.62% |
| Lifevantage Competitors | -5.60% | -65.80% | -0.33% |
Institutional & Insider Ownership
35.3% of Lifevantage shares are held by institutional investors. Comparatively, 47.9% of shares of all “Personal Care Products” companies are held by institutional investors. 13.6% of Lifevantage shares are held by company insiders. Comparatively, 11.7% of shares of all “Personal Care Products” companies are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Volatility & Risk
Lifevantage has a beta of 0.68, indicating that its stock price is 32% less volatile than the S&P 500. Comparatively, Lifevantage’s rivals have a beta of 0.80, indicating that their average stock price is 20% less volatile than the S&P 500.
Summary
Lifevantage rivals beat Lifevantage on 10 of the 15 factors compared.
About Lifevantage
LifeVantage Corporation engages in the identification, research, development, formulation, and sale of advanced nutrigenomic activators, dietary supplements, nootropics, pre- and pro-biotics, weight management, skin and hair care, bath and body, and targeted relief products. It offers Protandim, a dietary supplement; LifeVantage Omega+, a dietary supplement that combines DHA and EPA Omega-3 fatty acids, Omega-7 fatty acids, and vitamin D3; LifeVantage ProBio, a dietary supplement to support gut health; PhysIQ, a weight management system; LifeVantage IC Bright, a supplement to support eye and brain health, reduce eye fatigue and strain, supports cognitive functions, and support normal sleep patterns; Petandim for Dogs, a supplement to combat oxidative stress in dogs; and Axio, a nootropic energy drink mix. The company also provides anti-aging skin care products, including liquid collagen, facial cleansers, perfecting lotions, eye serums, anti-aging creams, hand creams, beauty serum, as well as hair care products, such as invigorating shampoos, nourishing conditioners, and scalp serums under the LifeVantage TrueScience brand name. In addition, it offers bath and body, and targeted relief products, such as body lotion, body wash, body butter, deodorant, soothing balm, and body rub under the TrueScience brand name. It sells its products through its website and network of independent distributors in the United States, Mexico, Japan, Australia, Hong Kong, Canada, Thailand, the United Kingdom, the Netherlands, Germany, Taiwan, Austria, Spain, Ireland, Belgium, New Zealand, Singapore, and the Philippines. The company was founded in 2003 and is headquartered in Lehi, Utah.
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