Hasbro (NASDAQ:HAS) Price Target Raised to $137.00

Posted by George Bondi on Oct 24th, 2026

Hasbro (NASDAQ:HAS – Free Report) had its price objective increased by Citigroup from $117.00 to $137.00 in a research report report published on Wednesday,Benzinga reports. The brokerage currently has a buy rating on the stock.

Other analysts also recently issued reports about the company. Roth Capital restated a “buy” rating on shares of Hasbro in a research note on Wednesday. Wall Street Zen downgraded Hasbro from a “buy” rating to a “hold” rating in a research note on Saturday, August 1st. Zacks Research downgraded Hasbro from a “strong-buy” rating to a “hold” rating in a research note on Monday, July 13th. Weiss Ratings upgraded Hasbro from a “hold (c+)” rating to a “buy (b-)” rating in a report on Thursday, October 15th. Finally, Wells Fargo & Company raised their price objective on Hasbro from $90.00 to $100.00 and gave the company an “equal weight” rating in a research note on Wednesday. Thirteen analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company’s stock. According to data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $114.07.

Get Our Latest Stock Analysis on HAS

Hasbro Trading Up 0.2%

HAS opened at $117.44 on Wednesday. Hasbro has a 1-year low of $74.78 and a 1-year high of $117.77. The company has a current ratio of 1.40, a quick ratio of 1.46 and a debt-to-equity ratio of 2.79. The company has a market cap of $16.56 billion, a P/E ratio of 17.55, a price-to-earnings-growth ratio of 1.52 and a beta of 0.45. The company has a fifty day moving average price of $93.87 and a two-hundred day moving average price of $90.58.

Hasbro (NASDAQ:HAS – Get Free Report) last announced its quarterly earnings data on Tuesday, October 20th. The company reported $2.90 earnings per share for the quarter, beating the consensus estimate of $1.86 by $1.04. The firm had revenue of $1.60 billion for the quarter, compared to analyst estimates of $1.48 billion. Hasbro had a net margin of 18.44% and a return on equity of 140.60%. The business’s quarterly revenue was up 15.0% compared to the same quarter last year. During the same quarter in the prior year, the business earned $1.68 earnings per share. Analysts predict that Hasbro will post 6.69 EPS for the current fiscal year.

Hasbro Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Wednesday, December 2nd. Investors of record on Wednesday, November 18th will be issued a dividend of $0.70 per share. The ex-dividend date is Wednesday, November 18th. This represents a $2.80 annualized dividend and a yield of 2.4%. Hasbro’s dividend payout ratio is 41.85%.

Insiders Place Their Bets

In other Hasbro news, CFO Gina M. Goetter sold 8,265 shares of Hasbro stock in a transaction on Friday, July 31st. The shares were sold at an average price of $93.96, for a total transaction of $776,579.40. Following the transaction, the chief financial officer directly owned 79,839 shares of the company’s stock, valued at $7,501,672.44. The trade was a 9.38% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, insider Timothy J. Kilpin sold 20,000 shares of Hasbro stock in a transaction on Tuesday, July 28th. The stock was sold at an average price of $93.12, for a total transaction of $1,862,400.00. Following the transaction, the insider directly owned 54,229 shares in the company, valued at $5,049,804.48. This represents a 26.94% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 50,472 shares of company stock worth $4,736,533 in the last three months. 0.71% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Mather Group LLC. grew its holdings in shares of Hasbro by 19.9% during the 3rd quarter. Mather Group LLC. now owns 704 shares of the company’s stock worth $62,000 after acquiring an additional 117 shares during the period. Marathon Mission Inc. increased its stake in shares of Hasbro by 1.4% in the 2nd quarter. Marathon Mission Inc. now owns 9,152 shares of the company’s stock worth $756,000 after acquiring an additional 128 shares in the last quarter. Severin Investments LLC increased its stake in shares of Hasbro by 3.1% in the 1st quarter. Severin Investments LLC now owns 4,595 shares of the company’s stock worth $430,000 after acquiring an additional 137 shares in the last quarter. Root Financial Partners LLC lifted its position in Hasbro by 21.3% during the 1st quarter. Root Financial Partners LLC now owns 780 shares of the company’s stock valued at $73,000 after acquiring an additional 137 shares during the period. Finally, Tema ETFs LLC lifted its position in Hasbro by 7.1% during the 2nd quarter. Tema ETFs LLC now owns 2,183 shares of the company’s stock valued at $180,000 after acquiring an additional 145 shares during the period. 91.83% of the stock is currently owned by hedge funds and other institutional investors.

Key Stories Impacting Hasbro

Here are the key news stories impacting Hasbro this week:

Positive Sentiment: Strong earnings momentum: Hasbro’s latest results exceeded expectations, with earnings per share of $2.90 versus the $1.86 consensus and revenue of $1.60 billion versus $1.48 billion expected. Revenue increased 15% year over year, helping drive the stock to a new 52-week high. Hasbro Sets New 1-Year High After Better-Than-Expected Earnings
Positive Sentiment: Analyst and quantitative support: BNP Paribas Exane reaffirmed an “Outperform” rating, while Citigroup reportedly expects further appreciation. Hasbro was also added to multiple Zacks Rank #1 “Strong Buy” lists, including momentum and income-stock screens. BNP Paribas Exane Reaffirms Outperform Rating Best Momentum Stock to Buy
Positive Sentiment: Magic franchise remains a key growth driver: UBS said Hasbro is showing confidence in the broader upside of Magic: The Gathering. Management also highlighted trading cards as the largest category in toys and games, reinforcing investor interest in the franchise’s growth and profitability. Hasbro Shows Confidence in Overall Magic Franchise Upside
Neutral Sentiment: Boston relocation: CEO Chris Cocks cited access to talent and a more attractive urban environment as reasons for moving Hasbro’s headquarters from Pawtucket to Boston. The move may support recruiting, but its near-term financial impact is unclear. Hasbro’s CEO on the Company’s Relocation to Boston
Negative Sentiment: Revenue guidance is slightly cautious: Hasbro issued fiscal 2026 revenue guidance of $5.0 billion to $5.1 billion, compared with the $5.1 billion analyst consensus. The lower end of the range could limit upside if investors view it as evidence of slowing growth.

About Hasbro

(Get Free Report)

Hasbro, Inc is a global branded entertainment company that develops and markets toys, games, entertainment experiences and consumer products. Its portfolio includes well-known brands such as Monopoly, Play-Doh, Transformers, Nerf, My Little Pony, Dungeons & Dragons and Magic: The Gathering.

The company serves consumers through a range of channels, including retail, e-commerce, digital gaming, entertainment content and licensing. Hasbro also works with third-party partners to extend its brands into film and television, apparel, publishing and other consumer products.