Amazon.com (NASDAQ:AMZN) Stock Price Up 1.5% – Still a Buy?

Posted by Brian Himes on Sep 5th, 2026

Shares of Amazon.com, Inc. (NASDAQ:AMZN) were up 1.5% on Thursday . The company traded as high as $259.50 and last traded at $258.90. Approximately 25,960,677 shares were traded during trading, a decline of 46% from the average daily volume of 48,241,723 shares. The stock had previously closed at $254.98.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: AI and AWS remain the key growth drivers. Recent coverage highlights accelerating AWS growth, Amazon’s planned purchase of roughly 2 million Nvidia GPUs and approximately $200 billion in 2026 AI-infrastructure investment. These initiatives could support cloud revenue, advertising and future operating leverage, although they require substantial near-term capital spending. Amazon and Nvidia AI infrastructure article
Positive Sentiment: Amazon is expanding its strategic infrastructure and logistics footprint. A multiyear, multibillion-dollar Corning agreement will provide optical-fiber and connectivity products for data centers, while Amazon expects its own delivery network to handle nearly 90% of U.S. packages by 2029. Both developments could improve capacity, efficiency and control over fulfillment costs. Amazon Corning fiber agreement
Positive Sentiment: Zoox reached another commercialization milestone. Amazon’s autonomous-vehicle unit expanded paid robotaxi service to Las Vegas’ Harry Reid International Airport, broadening a potential future growth platform beyond e-commerce and cloud computing. Zoox Las Vegas airport expansion
Neutral Sentiment: High spending is creating both opportunity and valuation risk. Analysts continue to identify AMZN as a leading AI and cloud beneficiary, but elevated data-center investment has pushed Amazon’s trailing free cash flow negative. Investors are assessing whether current spending will generate returns comparable to the company’s earlier AWS buildout. Amazon capital spending and higher rates article
Negative Sentiment: DOJ scrutiny is the most immediate overhang. The Justice Department expanded its beef-price investigation to eight retailers, including Amazon, seeking pricing data as it examines possible anticompetitive conduct in the meat supply chain. The inquiry does not establish wrongdoing, but it raises regulatory and potential litigation risk. DOJ beef price probe
Negative Sentiment: Labor concerns and insider selling add pressure. Workers at Amazon’s Riverside, California warehouse held a one-day strike over alleged retaliation and union-recognition issues. CEO Douglas Herrington separately sold 1,000 shares under a prearranged Rule 10b5-1 plan; the sale was small relative to his remaining holdings but may draw limited investor attention.

Wall Street Analysts Forecast Growth

AMZN has been the subject of several recent research reports. Oppenheimer restated an “outperform” rating on shares of Amazon.com in a report on Friday, July 31st. Deutsche Bank Aktiengesellschaft reissued a “buy” rating and issued a $325.00 price target (up from $315.00) on shares of Amazon.com in a research report on Friday, July 31st. Mizuho set a $330.00 price objective on shares of Amazon.com and gave the stock an “outperform” rating in a report on Friday, July 31st. Barclays reissued an “overweight” rating and set a $365.00 target price (up from $330.00) on shares of Amazon.com in a research report on Friday, July 31st. Finally, Robert W. Baird set a $310.00 price target on shares of Amazon.com and gave the company an “outperform” rating in a research report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and two have given a Hold rating to the stock. Based on data from MarketBeat.com, Amazon.com currently has a consensus rating of “Moderate Buy” and an average target price of $323.26.

View Our Latest Report on Amazon.com

Amazon.com Stock Performance

The company’s 50-day simple moving average is $254.14 and its 200 day simple moving average is $242.33. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The stock has a market cap of $2.79 trillion, a P/E ratio of 20.80, a PEG ratio of 2.00 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN – Get Free Report) last released its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.82 by $3.93. The company had revenue of $200.61 billion during the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.Amazon.com’s quarterly revenue was up 19.6% on a year-over-year basis. During the same period in the prior year, the company posted $1.68 earnings per share. As a group, sell-side analysts expect that Amazon.com, Inc. will post 8.05 EPS for the current fiscal year.

Insider Transactions at Amazon.com

In related news, CFO Brian T. Olsavsky sold 6,172 shares of the business’s stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $260.31, for a total value of $1,606,633.32. Following the transaction, the chief financial officer directly owned 109,207 shares of the company’s stock, valued at approximately $28,427,674.17. The trade was a 5.35% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew Garman sold 14,541 shares of the stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the transaction, the chief executive officer owned 17,794 shares of the company’s stock, valued at approximately $4,609,713.64. The trade was a 44.97% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 71,589 shares of company stock worth $18,568,785. Company insiders own 8.90% of the company’s stock.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently modified their holdings of the stock. Brighton Jones LLC grew its holdings in Amazon.com by 10.9% during the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock valued at $885,478,000 after purchasing an additional 397,007 shares during the period. Revolve Wealth Partners LLC raised its stake in shares of Amazon.com by 4.1% in the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after buying an additional 986 shares during the period. Bank Pictet & Cie Europe AG lifted its position in shares of Amazon.com by 2.8% during the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after buying an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE lifted its position in shares of Amazon.com by 5.5% during the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock valued at $6,357,000 after buying an additional 1,518 shares during the last quarter. Finally, Liberty Square Wealth Partners LLC bought a new position in shares of Amazon.com during the 4th quarter worth $2,153,000. 72.20% of the stock is owned by institutional investors.

About Amazon.com

(Get Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.