QuantaSing Group (NASDAQ:QSG – Get Free Report) and Sturm, Ruger & Company, Inc. (NYSE:RGR – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, dividends, risk, profitability and institutional ownership.
Profitability
This table compares QuantaSing Group and Sturm, Ruger & Company, Inc.’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| QuantaSing Group | 13.13% | 47.31% | 21.93% |
| Sturm, Ruger & Company, Inc. | 2.11% | 6.58% | 5.35% |
Earnings and Valuation
This table compares QuantaSing Group and Sturm, Ruger & Company, Inc.”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| QuantaSing Group | $2.73 billion | 0.04 | $50.08 million | $0.90 | 2.13 |
| Sturm, Ruger & Company, Inc. | $546.06 million | 1.09 | -$4.39 million | $0.75 | 49.59 |
QuantaSing Group has higher revenue and earnings than Sturm, Ruger & Company, Inc.. QuantaSing Group is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Analyst Recommendations
This is a breakdown of recent ratings for QuantaSing Group and Sturm, Ruger & Company, Inc., as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| QuantaSing Group | 0 | 1 | 0 | 0 | 2.00 |
| Sturm, Ruger & Company, Inc. | 1 | 1 | 1 | 0 | 2.00 |
Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, indicating a potential upside of 23.69%. Given Sturm, Ruger & Company, Inc.’s higher possible upside, analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than QuantaSing Group.
Risk & Volatility
QuantaSing Group has a beta of -0.98, suggesting that its share price is 198% less volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.17, suggesting that its share price is 83% less volatile than the S&P 500.
Summary
Sturm, Ruger & Company, Inc. beats QuantaSing Group on 7 of the 13 factors compared between the two stocks.
About QuantaSing Group
QuantaSing Group Limited provides online learning services in the People's Republic of China. The company offers online courses, including financial literacy, short-video production, personal well-being, electronic keyboard, and meditation courses. It also offers marketing and enterprise talent management services to enterprise customers. In addition, the company provides online and literacy course to adult learners under various brands, including QiNiu, JiangZhen, and QianChi. QuantaSing Group Limited was founded in 2019 and is headquartered in Beijing, the People's Republic of China.
About Sturm, Ruger & Company, Inc.
Sturm, Ruger & Co., Inc. engages in the business of designing, manufacturing, and selling firearms to domestic customers. It operates through the Firearms and Castings segments. The Firearms segment focuses on manufacturing and selling rifles, pistols, and revolvers principally to a number of federally licensed, independent wholesale distributors. The Castings segment offers steel investment castings and metal injection molding parts. The company was founded by William B. Ruger in 1949 and is headquartered in Southport, CT.
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