Johnson Outdoors (NASDAQ:JOUT – Get Free Report) and QuantaSing Group (NASDAQ:QSG – Get Free Report) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their profitability, earnings, valuation, institutional ownership, dividends, analyst recommendations and risk.
Risk & Volatility
Johnson Outdoors has a beta of 0.81, indicating that its stock price is 19% less volatile than the S&P 500. Comparatively, QuantaSing Group has a beta of -0.98, indicating that its stock price is 198% less volatile than the S&P 500.
Valuation & Earnings
This table compares Johnson Outdoors and QuantaSing Group”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Johnson Outdoors | $592.41 million | 0.83 | -$34.29 million | ($1.52) | -30.86 |
| QuantaSing Group | $2.73 billion | 0.04 | $50.08 million | $0.90 | 2.13 |
QuantaSing Group has higher revenue and earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than QuantaSing Group, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a breakdown of current ratings and target prices for Johnson Outdoors and QuantaSing Group, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Johnson Outdoors | 1 | 1 | 0 | 0 | 1.50 |
| QuantaSing Group | 0 | 1 | 0 | 0 | 2.00 |
Profitability
This table compares Johnson Outdoors and QuantaSing Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Johnson Outdoors | -2.33% | 2.52% | 1.74% |
| QuantaSing Group | 13.13% | 47.31% | 21.93% |
Institutional and Insider Ownership
64.0% of Johnson Outdoors shares are held by institutional investors. 28.2% of Johnson Outdoors shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Summary
QuantaSing Group beats Johnson Outdoors on 8 of the 12 factors compared between the two stocks.
About Johnson Outdoors
Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreational products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty and Internet retailers, retail store chains, original equipment manufacturers, and distributors. The Camping segment provides consumer, commercial, and military tents and accessories; camping stoves; other recreational camping products; and portable outdoor cooking systems. This segment sells its products under the Eureka! and Jetboil brands through specialty stores, sporting goods stores, internet retailers, and direct to consumers. The Watercraft Recreation segment offers kayaks, canoes, and paddles for family recreation, touring, angling, and tripping through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand name. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units. It sells its products through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.
About QuantaSing Group
QuantaSing Group Limited provides online learning services in the People's Republic of China. The company offers online courses, including financial literacy, short-video production, personal well-being, electronic keyboard, and meditation courses. It also offers marketing and enterprise talent management services to enterprise customers. In addition, the company provides online and literacy course to adult learners under various brands, including QiNiu, JiangZhen, and QianChi. QuantaSing Group Limited was founded in 2019 and is headquartered in Beijing, the People's Republic of China.
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