A number of research firms have changed their ratings and price targets for Harley-Davidson (NYSE: HOG):
- 11/10/2026 – Harley-Davidson was given a new $38.00 price target by Argus.
- 11/9/2026 – Harley-Davidson was downgraded by Weiss Ratings from “hold (c)” to “sell (d+)”.
- 10/31/2026 – Harley-Davidson was downgraded by Wall Street Zen from “hold” to “sell”.
- 10/30/2026 – Harley-Davidson had its “buy” rating reaffirmed by Bank of America. They now have a $35.00 price target on the stock.
- 10/30/2026 – Harley-Davidson had its price target raised by Citigroup from $33.00 to $37.00. They now have a “buy” rating on the stock.
- 10/30/2026 – Harley-Davidson had its price target raised by Wells Fargo & Company from $20.00 to $25.00. They now have an “underweight” rating on the stock.
- 10/26/2026 – Harley-Davidson had its “underweight” rating reaffirmed by Morgan Stanley. They now have a $19.00 price target on the stock.
- 10/23/2026 – Harley-Davidson was upgraded by Weiss Ratings from “hold (c-)” to “hold (c)”.
- 10/10/2026 – Harley-Davidson was upgraded by Wall Street Zen from “sell” to “hold”.
- 10/8/2026 – Harley-Davidson was downgraded by Weiss Ratings from “hold (c)” to “hold (c-)”.
- 10/5/2026 – Harley-Davidson was upgraded by Citigroup from “neutral” to “buy”. They now have a $33.00 price target on the stock, up from $31.00.
- 10/5/2026 – Harley-Davidson was upgraded by Evercore from “underperform” to “outperform”. They now have a $33.00 price target on the stock.
- 9/27/2026 – Harley-Davidson was downgraded by Wall Street Zen from “hold” to “sell”.
- 9/19/2026 – Harley-Davidson was upgraded by Wall Street Zen from “sell” to “hold”.
Harley-Davidson Stock Down 0.6%
Shares of HOG traded down $0.21 during midday trading on Wednesday, reaching $34.01. 230,256 shares of the company were exchanged, compared to its average volume of 2,830,923. The stock has a 50-day moving average price of $27.99 and a 200-day moving average price of $24.41. The company has a market cap of $3.43 billion, a price-to-earnings ratio of -31.78, a P/E/G ratio of 8.78 and a beta of 1.29. Harley-Davidson, Inc. has a 1-year low of $17.09 and a 1-year high of $34.84. The company has a current ratio of 1.97, a quick ratio of 1.77 and a debt-to-equity ratio of 0.43.
Harley-Davidson (NYSE:HOG – Get Free Report) last posted its earnings results on Thursday, October 29th. The company reported $0.40 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.47 by ($0.07). The company had revenue of $1.08 billion during the quarter, compared to analyst estimates of $1.07 billion. Harley-Davidson had a negative net margin of 3.31% and a negative return on equity of 4.26%. Harley-Davidson’s quarterly revenue was down 19.3% compared to the same quarter last year. During the same quarter last year, the business posted $3.10 EPS. Research analysts expect that Harley-Davidson, Inc. will post 0.69 earnings per share for the current year.
Harley-Davidson Dividend Announcement
The company also recently disclosed a quarterly dividend, which was paid on Tuesday, September 29th. Shareholders of record on Tuesday, September 15th were given a $0.1875 dividend. The ex-dividend date of this dividend was Tuesday, September 15th. This represents a $0.75 annualized dividend and a yield of 2.2%. Harley-Davidson’s dividend payout ratio (DPR) is -70.09%.
Insider Activity
In other news, CFO Jonathan Root sold 1,559 shares of the business’s stock in a transaction on Thursday, October 1st. The shares were sold at an average price of $24.43, for a total transaction of $38,086.37. Following the transaction, the chief financial officer directly owned 24,733 shares of the company’s stock, valued at approximately $604,227.19. The trade was a 5.93% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. 0.97% of the stock is owned by corporate insiders.
Harley-Davidson, Inc. designs, manufactures and sells heavyweight motorcycles under the Harley-Davidson brand. Founded in Milwaukee in 1903, the company also offers motorcycle parts, accessories, riding gear and branded apparel. The company serves customers in North America and international markets, including Europe, Asia Pacific and Latin America. Its Harley-Davidson Financial Services business provides financing and insurance products to motorcycle buyers and dealers. Harley-Davidson is headquartered in Milwaukee, Wisconsin, and maintains a majority ownership interest in LiveWire, an electric-motorcycle business.
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