Wix.com (NASDAQ:WIX) Stock Gets Price Target Trim from Royal Bank Of Canada

Posted by Brian Himes on Nov 11th, 2026

Wix.com (NASDAQ:WIX – Get Free Report) had its target price lowered by analysts at Royal Bank Of Canada from $60.00 to $58.00 in a research note issued to investors on Wednesday, Benzinga reports. The brokerage currently has a “sector perform” rating on the information services provider’s stock. Royal Bank Of Canada‘s price target would indicate a potential downside of 17.29% from the stock’s previous close.

Other research analysts have also recently issued research reports about the company. Wedbush reduced their price objective on Wix.com from $80.00 to $75.00 and set a “neutral” rating on the stock in a research note on Tuesday. Morgan Stanley lowered Wix.com from an “overweight” rating to an “equal weight” rating and lowered their target price for the company from $112.00 to $60.00 in a research note on Tuesday, July 21st. Wells Fargo & Company dropped their target price on Wix.com from $64.00 to $63.00 and set an “equal weight” rating on the stock in a report on Wednesday. Benchmark reissued a “buy” rating on shares of Wix.com in a research report on Wednesday, August 26th. Finally, Raymond James Financial cut Wix.com from a “strong-buy” rating to an “outperform” rating and decreased their price target for the stock from $75.00 to $70.00 in a report on Thursday, July 30th. Ten research analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and three have given a Sell rating to the company’s stock. According to data from MarketBeat, the stock has a consensus rating of “Hold” and a consensus target price of $88.33.

View Our Latest Research Report on Wix.com

Wix.com Stock Performance

Shares of NASDAQ:WIX traded up $5.74 during midday trading on Wednesday, hitting $70.12. 209,047 shares of the company’s stock traded hands, compared to its average volume of 1,912,616. The firm’s fifty day moving average price is $76.88 and its two-hundred day moving average price is $70.32. Wix.com has a twelve month low of $40.16 and a twelve month high of $135.00. The company has a market cap of $4.09 billion, a PE ratio of -19.82, a P/E/G ratio of 33.15 and a beta of 1.06.

Wix.com (NASDAQ:WIX – Get Free Report) last announced its quarterly earnings results on Tuesday, November 10th. The information services provider reported $1.42 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.40 by $0.02. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%. The firm had revenue of $570.17 million during the quarter, compared to the consensus estimate of $566.27 million. During the same period in the prior year, the firm earned $1.80 EPS. The firm’s quarterly revenue was up 12.9% compared to the same quarter last year. As a group, equities research analysts anticipate that Wix.com will post 0.24 EPS for the current fiscal year.

Insider Transactions at Wix.com

In other news, Director Ron Gutler sold 5,718 shares of the firm’s stock in a transaction dated Thursday, August 27th. The stock was sold at an average price of $85.42, for a total transaction of $488,431.56. Following the completion of the sale, the director directly owned 15,631 shares in the company, valued at $1,335,200.02. This trade represents a 26.78% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Lior Shemesh bought 456 shares of the stock in a transaction dated Monday, August 31st. The shares were acquired at an average price of $59.89 per share, with a total value of $27,309.84. Following the completion of the purchase, the chief financial officer directly owned 221,567 shares of the company’s stock, valued at approximately $13,269,647.63. This represents a 0.21% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Insiders have acquired a total of 2,622 shares of company stock worth $157,032 over the last three months. Insiders own 6.20% of the company’s stock.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently bought and sold shares of the business. Proem Advisors LLC grew its stake in Wix.com by 23.7% during the 3rd quarter. Proem Advisors LLC now owns 117,500 shares of the information services provider’s stock valued at $8,475,000 after purchasing an additional 22,500 shares in the last quarter. Landscape Capital Management L.L.C. purchased a new stake in Wix.com during the 3rd quarter worth approximately $3,743,000. Virtus Advisers LLC purchased a new stake in Wix.com during the 3rd quarter worth approximately $1,328,000. Diversified Trust Co acquired a new position in shares of Wix.com in the 3rd quarter valued at approximately $379,000. Finally, Mirae Asset Global Investments Co. Ltd. acquired a new position in shares of Wix.com in the 3rd quarter valued at approximately $398,000. Hedge funds and other institutional investors own 81.52% of the company’s stock.

Key Stories Impacting Wix.com

These are some of the WIX stories that stood out recently:

Positive Sentiment: AI website-building platform Base44 is showing traction: annual recurring revenue approached $250 million within two years of its acquisition, and its third-quarter non-GAAP gross margin was nearly 60%. Wix.com: 3 key takeaways for long-term investors
Negative Sentiment: Wix cut its cash-flow margin outlook as it plans greater investment in AI and marketing. Reports also point to slower sales growth in its core business, tempering the positive quarterly results. Wix increases AI spending and cuts cash-flow outlook Base44 growth and slower core sales
Negative Sentiment: Bank of America downgraded WIX to Underperform from Buy and cut its target to $68 from $75. JPMorgan also lowered its target, to $59 from $62, and maintained an Underweight rating. Analyst downgrades JPMorgan lowers Wix price target

Wix.com Company Profile

(Get Free Report)

Wix.com Ltd. is a cloud-based platform that enables individuals, businesses and organizations to create and manage websites. Its tools include customizable templates, a visual website editor and hosting, allowing users to build sites without advanced coding skills or develop more customized experiences. The company also offers services for online businesses, including e-commerce features, appointment booking, payments, marketing tools and website analytics. Its products are designed to help customers manage multiple aspects of their online presence through one platform.