Dorria Ball Sells 6,812 Shares of Honest (NASDAQ:HNST) Stock

Posted by Stanley Muller on Aug 26th, 2026

The Honest Company, Inc. (NASDAQ:HNST – Get Free Report) insider Dorria Ball sold 6,812 shares of the business’s stock in a transaction dated Thursday, August 20th. The stock was sold at an average price of $4.99, for a total transaction of $33,991.88. Following the transaction, the insider owned 418,584 shares in the company, valued at $2,088,734.16. The trade was a 1.60% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Honest Trading Up 6.0%

Shares of NASDAQ HNST opened at $5.51 on Wednesday. The Honest Company, Inc. has a 12-month low of $2.07 and a 12-month high of $5.84. The stock has a market cap of $606.54 million, a PE ratio of -50.09 and a beta of 2.12. The company has a 50-day moving average of $4.16 and a 200 day moving average of $3.41.

Honest (NASDAQ:HNST – Get Free Report) last released its earnings results on Wednesday, August 5th. The company reported $0.04 earnings per share for the quarter, topping analysts’ consensus estimates of $0.01 by $0.03. The business had revenue of $80.19 million for the quarter, compared to analyst estimates of $77.83 million. Honest had a negative net margin of 3.56% and a positive return on equity of 4.31%. On average, sell-side analysts forecast that The Honest Company, Inc. will post 0.05 EPS for the current fiscal year.

Institutional Investors Weigh In On Honest

A number of institutional investors have recently modified their holdings of HNST. UBS Group AG increased its stake in Honest by 77.3% during the fourth quarter. UBS Group AG now owns 1,014,939 shares of the company’s stock worth $2,619,000 after purchasing an additional 442,542 shares during the period. Green Alpha Advisors LLC purchased a new position in shares of Honest in the second quarter valued at approximately $1,092,000. Quantbot Technologies LP purchased a new position in shares of Honest in the second quarter valued at approximately $279,000. Wealthfront Advisers LLC grew its holdings in shares of Honest by 24.0% in the fourth quarter. Wealthfront Advisers LLC now owns 25,177 shares of the company’s stock valued at $65,000 after purchasing an additional 4,873 shares in the last quarter. Finally, Allworth Financial LP acquired a new position in shares of Honest in the second quarter valued at approximately $26,000. 45.54% of the stock is owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

HNST has been the topic of a number of recent research reports. Morgan Stanley boosted their price objective on Honest from $3.40 to $5.70 and gave the stock an “equal weight” rating in a research note on Wednesday, August 12th. Northland Securities set a $5.50 price objective on shares of Honest in a research report on Thursday, August 6th. Telsey Advisory Group boosted their target price on shares of Honest from $4.00 to $5.00 and gave the company a “market perform” rating in a report on Thursday, August 6th. Alliance Global Partners reissued a “buy” rating on shares of Honest in a research note on Thursday, August 6th. Finally, Weiss Ratings raised shares of Honest from a “sell (d-)” rating to a “sell (d)” rating in a research report on Tuesday, August 11th. One analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, four have assigned a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, Honest presently has an average rating of “Hold” and an average target price of $4.84.

View Our Latest Stock Report on HNST

Key Stories Impacting Honest

Here are the key news stories impacting Honest this week:

Positive Sentiment: Honest’s latest quarterly results exceeded expectations, with earnings of $0.04 per share versus the $0.01 consensus estimate and revenue of $80.19 million versus $77.83 million expected. Analysts currently forecast approximately $0.05 in full-year EPS, supporting the company’s turnaround narrative.
Positive Sentiment: Institutional interest has strengthened. BlackRock established an approximately $25.7 million position, while Balyasny Asset Management, Goldman Sachs and UBS increased their holdings. Institutional investors and hedge funds now own roughly 45.5% of the shares.
Positive Sentiment: Analyst sentiment has improved, including Morgan Stanley’s price-target increase to $5.70, Northland Securities’ $5.50 target and rating upgrades from Freedom Capital and Wall Street Zen. These revisions reinforce the view that Honest’s recent momentum could continue, although the overall consensus remains “Hold.” Honest turnaround analysis
Neutral Sentiment: Reported short interest was listed at zero shares, with a zero-day days-to-cover ratio. Because the data shows no measurable short position and includes an invalid percentage change, it provides little reliable information about current trading pressure.
Negative Sentiment: Multiple executives sold shares acquired near $4.99–$5.01, including CEO Carla Vernon’s 117,893 shares and sales by several senior executives and the general counsel. The transactions totaled roughly 150,854 shares and $753,000. The sales were made under pre-arranged Rule 10b5-1 plans, and the insiders retained sizable stakes, reducing—but not eliminating—the negative signal for investors.

Honest Company Profile

(Get Free Report)

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.