MediaAlpha (NYSE:MAX) Stock Rating Upgraded by Zacks Research

Posted by George Bondi on Aug 26th, 2026

MediaAlpha (NYSE:MAX – Get Free Report) was upgraded by Zacks Research from a “strong sell” rating to a “hold” rating in a research note issued to investors on Monday,Zacks.com reports.

A number of other brokerages have also weighed in on MAX. Keefe, Bruyette & Woods boosted their price objective on shares of MediaAlpha from $15.00 to $17.00 and gave the stock an “outperform” rating in a report on Wednesday, July 8th. Weiss Ratings raised MediaAlpha from a “hold (c-)” rating to a “hold (c)” rating in a research note on Wednesday, July 1st. Texas Capital upgraded MediaAlpha to a “strong-buy” rating in a research report on Tuesday, June 9th. The Goldman Sachs Group increased their target price on shares of MediaAlpha from $10.00 to $14.00 and gave the stock a “neutral” rating in a report on Thursday, July 30th. Finally, Wall Street Zen raised MediaAlpha from a “buy” rating to a “strong-buy” rating in a research note on Saturday, August 1st. One analyst has rated the stock with a Strong Buy rating, three have issued a Buy rating and five have given a Hold rating to the company. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $14.29.

Get Our Latest Stock Report on MAX

MediaAlpha Price Performance

NYSE:MAX opened at $12.87 on Monday. The business has a 50 day moving average of $12.85 and a 200 day moving average of $10.45. The company has a market capitalization of $788.23 million, a price-to-earnings ratio of 7.94 and a beta of 1.11. MediaAlpha has a 1-year low of $7.09 and a 1-year high of $14.70.

MediaAlpha (NYSE:MAX – Get Free Report) last issued its earnings results on Wednesday, July 29th. The company reported $0.65 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.23 by $0.42. MediaAlpha had a negative return on equity of 301.42% and a net margin of 7.94%.The business had revenue of $316.88 million during the quarter, compared to analyst estimates of $300.87 million. As a group, sell-side analysts anticipate that MediaAlpha will post 0.97 EPS for the current year.

Insider Activity at MediaAlpha

In related news, CRO Keith Cramer sold 13,000 shares of MediaAlpha stock in a transaction that occurred on Monday, August 17th. The stock was sold at an average price of $12.76, for a total transaction of $165,880.00. Following the sale, the executive directly owned 264,303 shares in the company, valued at $3,372,506.28. The trade was a 4.69% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Eugene Nonko sold 3,282 shares of the company’s stock in a transaction on Wednesday, August 19th. The stock was sold at an average price of $13.20, for a total value of $43,322.40. Following the completion of the sale, the director directly owned 832,554 shares in the company, valued at approximately $10,989,712.80. The trade was a 0.39% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 567,700 shares of company stock worth $7,167,531 over the last ninety days. 14.65% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Several institutional investors have recently modified their holdings of MAX. Millennium Management LLC boosted its stake in MediaAlpha by 680.9% during the third quarter. Millennium Management LLC now owns 1,429,556 shares of the company’s stock worth $16,268,000 after acquiring an additional 1,246,493 shares in the last quarter. Victory Capital Management Inc. grew its holdings in MediaAlpha by 1,261.9% in the third quarter. Victory Capital Management Inc. now owns 710,819 shares of the company’s stock worth $8,089,000 after purchasing an additional 658,625 shares during the period. Lazard Asset Management LLC bought a new position in shares of MediaAlpha during the second quarter valued at approximately $4,268,000. Lighthouse Investment Partners LLC increased its stake in shares of MediaAlpha by 831.7% during the third quarter. Lighthouse Investment Partners LLC now owns 353,930 shares of the company’s stock valued at $4,028,000 after purchasing an additional 315,943 shares in the last quarter. Finally, JPMorgan Chase & Co. lifted its holdings in shares of MediaAlpha by 29.2% during the fourth quarter. JPMorgan Chase & Co. now owns 1,367,896 shares of the company’s stock valued at $17,714,000 after purchasing an additional 309,455 shares during the last quarter. 64.39% of the stock is currently owned by institutional investors.

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.