MediaAlpha (NYSE:MAX) Director Sells $104,859.90 in Stock

Posted by Stanley Muller on Aug 22nd, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) Director Eugene Nonko sold 8,205 shares of the stock in a transaction on Monday, August 17th. The shares were sold at an average price of $12.78, for a total value of $104,859.90. Following the completion of the transaction, the director owned 975,959 shares in the company, valued at $12,472,756.02. The trade was a 0.83% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

On Wednesday, August 19th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $13.23, for a total value of $108,552.15.
On Wednesday, August 19th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The shares were sold at an average price of $13.20, for a total value of $43,322.40.
On Monday, August 17th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The shares were sold at an average price of $12.82, for a total value of $42,075.24.
On Wednesday, August 12th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $12.78, for a total value of $104,859.90.
On Wednesday, August 12th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The stock was sold at an average price of $12.89, for a total value of $42,304.98.
On Monday, August 10th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $13.57, for a total value of $111,341.85.
On Monday, August 10th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The shares were sold at an average price of $13.30, for a total transaction of $43,650.60.
On Tuesday, August 4th, Eugene Nonko sold 7,778 shares of MediaAlpha stock. The shares were sold at an average price of $12.45, for a total transaction of $96,836.10.
On Tuesday, August 4th, Eugene Nonko sold 2,667 shares of MediaAlpha stock. The stock was sold at an average price of $12.50, for a total transaction of $33,337.50.
On Monday, August 3rd, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $12.48, for a total transaction of $102,398.40.

MediaAlpha Price Performance

MAX opened at $12.92 on Friday. The firm has a 50 day simple moving average of $12.74 and a 200 day simple moving average of $10.39. MediaAlpha, Inc. has a fifty-two week low of $7.09 and a fifty-two week high of $14.70. The company has a market cap of $791.48 million, a price-to-earnings ratio of 7.98 and a beta of 1.11.

MediaAlpha (NYSE:MAX – Get Free Report) last released its earnings results on Wednesday, July 29th. The company reported $0.65 EPS for the quarter, topping analysts’ consensus estimates of $0.23 by $0.42. The firm had revenue of $316.88 million during the quarter, compared to analyst estimates of $300.87 million. MediaAlpha had a net margin of 7.94% and a negative return on equity of 301.42%. As a group, analysts expect that MediaAlpha, Inc. will post 0.97 EPS for the current year.

Hedge Funds Weigh In On MediaAlpha

A number of hedge funds have recently made changes to their positions in the stock. Millennium Management LLC increased its holdings in MediaAlpha by 680.9% in the third quarter. Millennium Management LLC now owns 1,429,556 shares of the company’s stock worth $16,268,000 after purchasing an additional 1,246,493 shares in the last quarter. JPMorgan Chase & Co. lifted its stake in shares of MediaAlpha by 29.2% in the fourth quarter. JPMorgan Chase & Co. now owns 1,367,896 shares of the company’s stock valued at $17,714,000 after buying an additional 309,455 shares in the last quarter. Clearline Capital LP lifted its position in MediaAlpha by 0.8% in the 4th quarter. Clearline Capital LP now owns 1,301,453 shares of the company’s stock valued at $16,854,000 after acquiring an additional 10,604 shares in the last quarter. Arrowstreet Capital Limited Partnership boosted its position in shares of MediaAlpha by 24.1% during the first quarter. Arrowstreet Capital Limited Partnership now owns 1,061,981 shares of the company’s stock valued at $9,876,000 after buying an additional 206,077 shares during the last quarter. Finally, Renaissance Technologies LLC boosted its holdings in MediaAlpha by 10.6% during the 4th quarter. Renaissance Technologies LLC now owns 1,045,400 shares of the company’s stock worth $13,538,000 after acquiring an additional 100,300 shares during the last quarter. 64.39% of the stock is currently owned by institutional investors.

Analyst Ratings Changes

Several research firms have recently weighed in on MAX. Wall Street Zen upgraded shares of MediaAlpha from a “buy” rating to a “strong-buy” rating in a report on Saturday, August 1st. Weiss Ratings upgraded MediaAlpha from a “hold (c-)” rating to a “hold (c)” rating in a research note on Wednesday, July 1st. Royal Bank Of Canada boosted their price objective on shares of MediaAlpha from $11.00 to $15.00 and gave the stock an “outperform” rating in a research note on Wednesday, August 5th. Capital One Financial set a $11.00 target price on MediaAlpha in a report on Tuesday, June 9th. Finally, Zacks Research cut shares of MediaAlpha from a “hold” rating to a “strong sell” rating in a report on Tuesday, May 19th. One research analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, three have issued a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, MediaAlpha currently has a consensus rating of “Moderate Buy” and a consensus target price of $13.86.

Get Our Latest Analysis on MediaAlpha

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.