HomesToLife (NASDAQ:HTLM – Get Free Report) and Ulta Beauty (NASDAQ:ULTA – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, valuation, profitability, analyst recommendations, earnings, institutional ownership and dividends.
Institutional and Insider Ownership
90.4% of Ulta Beauty shares are owned by institutional investors. 0.2% of Ulta Beauty shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Analyst Ratings
This is a summary of recent ratings and recommmendations for HomesToLife and Ulta Beauty, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| HomesToLife | 1 | 0 | 0 | 0 | 1.00 |
| Ulta Beauty | 1 | 6 | 19 | 1 | 2.74 |
Earnings & Valuation
This table compares HomesToLife and Ulta Beauty”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| HomesToLife | $377.88 million | 0.07 | $16.55 million | $0.12 | 15.17 |
| Ulta Beauty | $12.71 billion | 1.76 | $1.15 billion | $26.67 | 19.55 |
Ulta Beauty has higher revenue and earnings than HomesToLife. HomesToLife is trading at a lower price-to-earnings ratio than Ulta Beauty, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
HomesToLife has a beta of 0.05, indicating that its stock price is 95% less volatile than the S&P 500. Comparatively, Ulta Beauty has a beta of 0.87, indicating that its stock price is 13% less volatile than the S&P 500.
Profitability
This table compares HomesToLife and Ulta Beauty’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| HomesToLife | N/A | N/A | N/A |
| Ulta Beauty | 9.36% | 44.77% | 17.27% |
Summary
Ulta Beauty beats HomesToLife on 15 of the 15 factors compared between the two stocks.
About HomesToLife
HomesToLife Ltd. engages in the retail of home furniture and sale of customized furniture solutions. Its products include leather and fabric upholstered furniture, case goods, and accessories. The company was founded by Yong Pin Phua and Yong Tat Phua in September 1989 and is headquartered in Singapore.
About Ulta Beauty
Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also offers beauty services, including hair, makeup, brow, and skin services at its stores. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.
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