Star (NASDAQ:STHO – Get Free Report) and Jones Lang LaSalle (NYSE:JLL – Get Free Report) are both real estate companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, dividends, earnings, analyst recommendations, profitability, institutional ownership and risk.
Analyst Ratings
This is a summary of recent ratings and price targets for Star and Jones Lang LaSalle, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Star | 1 | 0 | 0 | 0 | 1.00 |
| Jones Lang LaSalle | 0 | 2 | 5 | 1 | 2.88 |
Jones Lang LaSalle has a consensus target price of $417.83, suggesting a potential upside of 15.47%. Given Jones Lang LaSalle’s stronger consensus rating and higher probable upside, analysts clearly believe Jones Lang LaSalle is more favorable than Star.
Volatility and Risk
Profitability
This table compares Star and Jones Lang LaSalle’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Star | 14.77% | -0.91% | -0.44% |
| Jones Lang LaSalle | 3.64% | 13.99% | 5.96% |
Earnings and Valuation
This table compares Star and Jones Lang LaSalle”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Star | $110.14 million | 1.06 | -$64.25 million | $1.21 | 7.97 |
| Jones Lang LaSalle | $26.12 billion | 0.64 | $792.10 million | $20.87 | 17.34 |
Jones Lang LaSalle has higher revenue and earnings than Star. Star is trading at a lower price-to-earnings ratio than Jones Lang LaSalle, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
89.3% of Star shares are held by institutional investors. Comparatively, 94.8% of Jones Lang LaSalle shares are held by institutional investors. 4.1% of Star shares are held by company insiders. Comparatively, 0.9% of Jones Lang LaSalle shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Summary
Jones Lang LaSalle beats Star on 12 of the 15 factors compared between the two stocks.
About Star
Star Holdings engages in the non-ground lease related commercial real estate businesses in the United States. Its portfolio primarily comprises interest in the Asbury Park Waterfront and Magnolia Green residential development projects. Star Holdings is based in New York, New York.
About Jones Lang LaSalle
Jones Lang LaSalle Incorporated operates as a commercial real estate and investment management company. It engages in the buying, building, occupying, managing, and investing in a commercial, industrial, hotel, residential, and retail properties in Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers a range of real estate services, including agency leasing, tenant representation, property management, advisory, and consulting services; and capital market services, such as equity and debt advisory, loan sales, equity advisory, loan servicing, merger and acquisition, corporate advisory, and investment sales and advisory services. It also provides on-site management services for office, industrial, retail, multifamily residential, and various other properties; integrated facilities management services; designing, building, management, and consulting services to tenants of leased space, owners in self-occupied buildings, and owners of real estate investments; and advisory, consulting, valuation, and energy and sustainability services. In addition, the company offers investment management services to institutional and retail investors, including high-net-worth individuals. It provides its services to real estate owners, occupiers, investors, and developers for various property types, including critical environments and data centers, offices, industrial and warehouses, residential properties, infrastructure projects, retail and shopping malls, logistics, and military housing and transportation centers; and hotels and hospitality, cultural, educational, government, healthcare and laboratory, and sports facilities. The company was formerly known as LaSalle Partners Incorporated and changed its name to Jones Lang LaSalle Incorporated in March 1999. Jones Lang LaSalle Incorporated was incorporated in 1997 and is headquartered in Chicago, Illinois.
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