Zebra Technologies (NASDAQ:ZBRA) Hits New 12-Month High – Here’s Why

Posted by Geri Gentry on Aug 10th, 2026

Zebra Technologies Corporation (NASDAQ:ZBRA – Get Free Report)’s stock price hit a new 52-week high on Monday . The company traded as high as $383.63 and last traded at $375.1490, with a volume of 733724 shares. The stock had previously closed at $376.49.

Wall Street Analyst Weigh In

A number of analysts recently issued reports on the stock. Wall Street Zen upgraded shares of Zebra Technologies from a “hold” rating to a “buy” rating in a report on Sunday, June 28th. Truist Financial boosted their target price on shares of Zebra Technologies from $296.00 to $355.00 and gave the company a “hold” rating in a research note on Wednesday. Zacks Research downgraded shares of Zebra Technologies from a “strong-buy” rating to a “hold” rating in a research report on Monday, April 20th. Needham & Company LLC raised their price target on shares of Zebra Technologies from $345.00 to $410.00 and gave the stock a “buy” rating in a research note on Wednesday, August 5th. Finally, Robert W. Baird lifted their price target on shares of Zebra Technologies from $300.00 to $310.00 and gave the stock an “outperform” rating in a report on Wednesday, May 13th. Nine research analysts have rated the stock with a Buy rating and four have issued a Hold rating to the company. According to MarketBeat.com, Zebra Technologies currently has an average rating of “Moderate Buy” and an average target price of $381.00.

Read Our Latest Stock Report on ZBRA

Zebra Technologies Stock Up 0.4%

The company has a market capitalization of $18.01 billion, a PE ratio of 34.32 and a beta of 1.59. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.33 and a current ratio of 0.52. The stock’s 50 day moving average is $264.92 and its 200 day moving average is $243.31.

Zebra Technologies (NASDAQ:ZBRA – Get Free Report) last released its quarterly earnings data on Tuesday, August 4th. The industrial products company reported $6.35 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $4.36 by $1.99. The company had revenue of $1.56 billion for the quarter, compared to analyst estimates of $1.50 billion. Zebra Technologies had a return on equity of 22.29% and a net margin of 9.22%.The firm’s revenue for the quarter was up 20.4% compared to the same quarter last year. During the same period in the previous year, the company posted $3.61 EPS. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. On average, sell-side analysts anticipate that Zebra Technologies Corporation will post 15.62 EPS for the current fiscal year.

Insider Activity

In other news, Director Janice M. Roberts sold 3,000 shares of the firm’s stock in a transaction that occurred on Thursday, May 14th. The shares were sold at an average price of $249.54, for a total value of $748,620.00. Following the completion of the transaction, the director directly owned 6,183 shares in the company, valued at approximately $1,542,905.82. This trade represents a 32.67% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Loizides Melissa Luff sold 500 shares of the business’s stock in a transaction that occurred on Tuesday, May 26th. The shares were sold at an average price of $253.95, for a total transaction of $126,975.00. Following the transaction, the insider directly owned 3,702 shares of the company’s stock, valued at approximately $940,122.90. This represents a 11.90% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Corporate insiders own 0.91% of the company’s stock.

Institutional Trading of Zebra Technologies

A number of hedge funds and other institutional investors have recently bought and sold shares of the company. NewEdge Advisors LLC increased its holdings in shares of Zebra Technologies by 39.9% in the first quarter. NewEdge Advisors LLC now owns 1,318 shares of the industrial products company’s stock worth $372,000 after purchasing an additional 376 shares during the period. Caxton Associates LLP purchased a new position in Zebra Technologies during the first quarter worth about $317,000. Empowered Funds LLC grew its position in Zebra Technologies by 7.2% during the first quarter. Empowered Funds LLC now owns 1,441 shares of the industrial products company’s stock worth $407,000 after buying an additional 97 shares in the last quarter. Brown Advisory Inc. increased its stake in Zebra Technologies by 2.1% in the 2nd quarter. Brown Advisory Inc. now owns 1,787 shares of the industrial products company’s stock worth $551,000 after acquiring an additional 36 shares during the last quarter. Finally, Cresset Asset Management LLC increased its stake in Zebra Technologies by 19.4% in the 2nd quarter. Cresset Asset Management LLC now owns 2,504 shares of the industrial products company’s stock worth $772,000 after acquiring an additional 407 shares during the last quarter. Institutional investors own 91.03% of the company’s stock.

About Zebra Technologies

(Get Free Report)

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.