Starbucks (NASDAQ:SBUX – Get Free Report) and Chanson International (NASDAQ:CHSN – Get Free Report) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, earnings, institutional ownership, profitability, valuation and risk.
Risk & Volatility
Starbucks has a beta of 0.97, meaning that its share price is 3% less volatile than the S&P 500. Comparatively, Chanson International has a beta of -4.36, meaning that its share price is 536% less volatile than the S&P 500.
Valuation & Earnings
This table compares Starbucks and Chanson International”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Starbucks | $37.18 billion | 3.24 | $1.86 billion | $1.74 | 60.68 |
| Chanson International | $18.27 million | 0.02 | $190,000.00 | N/A | N/A |
Starbucks has higher revenue and earnings than Chanson International.
Institutional and Insider Ownership
72.3% of Starbucks shares are owned by institutional investors. Comparatively, 2.8% of Chanson International shares are owned by institutional investors. 0.0% of Starbucks shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Profitability
This table compares Starbucks and Chanson International’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Starbucks | 5.17% | -34.10% | 9.03% |
| Chanson International | N/A | N/A | N/A |
Analyst Ratings
This is a breakdown of current ratings and recommmendations for Starbucks and Chanson International, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Starbucks | 4 | 11 | 19 | 0 | 2.44 |
| Chanson International | 1 | 0 | 0 | 0 | 1.00 |
Starbucks currently has a consensus price target of $111.96, suggesting a potential upside of 6.05%. Given Starbucks’ stronger consensus rating and higher probable upside, equities analysts plainly believe Starbucks is more favorable than Chanson International.
Summary
Starbucks beats Chanson International on 11 of the 12 factors compared between the two stocks.
About Starbucks
Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of coffee worldwide. The company operates through three segments: North America, International, and Channel Development. Its stores offer coffee and tea beverages, roasted whole beans and ground coffees, single serve products, and ready-to-drink beverages; and various food products, such as pastries, breakfast sandwiches, and lunch items. The company also licenses its trademarks through licensed stores, and grocery and foodservice accounts. The company offers its products under the Starbucks Coffee, Teavana, Seattle’s Best Coffee, Ethos, Starbucks Reserve, and Princi brands. Starbucks Corporation was founded in 1971 and is based in Seattle, Washington.
About Chanson International
Chanson International Holding manufactures and sells a range of bakery products, seasonal products, and beverage products for individual and corporate customers. It offers packaged bakery products, such as cakes, bread, sweets, and snacks; birthday cakes; made-in-store pastries; mooncakes and zongzi products; and other products, including sandwiches, salads, toasts, croissants, soups, and desserts, as well as beverages and juice products. The company sells its products through a chain of bakeries, as well as digital platforms and third-party online food ordering platforms. It also offers eat-in services in its stores. The company sells its bakery and other products under the George Chanson, Patisserie Chanson, and Chanson brand names. It operates in Xinjiang in the People's Republic of China; and New York City, the United States. The company was formerly known as formerly known as RON Holding Limited and changed its name to Chanson International Holding in December 2020. The company was incorporated in 2019 and is headquartered in Urumqi, China. Chanson International Holding operates as a subsidiary of Danton Global Limited.
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