MediaAlpha (NYSE:MAX) Director Sells 4,952 Shares

Posted by on Jul 28th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) Director Eugene Nonko sold 4,952 shares of the company’s stock in a transaction on Monday, July 20th. The shares were sold at an average price of $13.87, for a total transaction of $68,684.24. Following the completion of the transaction, the director owned 885,622 shares of the company’s stock, valued at $12,283,577.14. This represents a 0.56% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

  • On Monday, July 20th, Eugene Nonko sold 9,524 shares of MediaAlpha stock. The stock was sold at an average price of $13.82, for a total value of $131,621.68.
  • On Wednesday, July 8th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The shares were sold at an average price of $13.61, for a total value of $111,670.05.
  • On Wednesday, July 8th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The shares were sold at an average price of $13.78, for a total value of $45,225.96.
  • On Tuesday, July 7th, Eugene Nonko sold 9,524 shares of MediaAlpha stock. The stock was sold at an average price of $14.06, for a total value of $133,907.44.
  • On Tuesday, July 7th, Eugene Nonko sold 4,952 shares of MediaAlpha stock. The stock was sold at an average price of $14.08, for a total value of $69,724.16.
  • On Monday, July 6th, Eugene Nonko sold 25,352 shares of MediaAlpha stock. The shares were sold at an average price of $13.86, for a total value of $351,378.72.
  • On Monday, July 6th, Eugene Nonko sold 24,992 shares of MediaAlpha stock. The shares were sold at an average price of $13.91, for a total value of $347,638.72.
  • On Wednesday, July 1st, Eugene Nonko sold 9,059 shares of MediaAlpha stock. The stock was sold at an average price of $12.80, for a total transaction of $115,955.20.
  • On Wednesday, July 1st, Eugene Nonko sold 4,512 shares of MediaAlpha stock. The shares were sold at an average price of $12.77, for a total transaction of $57,618.24.
  • On Monday, June 29th, Eugene Nonko sold 7,778 shares of MediaAlpha stock. The shares were sold at an average price of $11.93, for a total transaction of $92,791.54.

MediaAlpha Stock Up 1.8%

NYSE:MAX traded up $0.25 during trading hours on Tuesday, reaching $13.82. 123,499 shares of the company’s stock were exchanged, compared to its average volume of 771,268. The firm has a market capitalization of $861.68 million, a price-to-earnings ratio of 21.65 and a beta of 1.08. The company has a 50-day moving average of $11.15 and a 200 day moving average of $10.14. MediaAlpha, Inc. has a 1-year low of $7.09 and a 1-year high of $14.70.

MediaAlpha (NYSE:MAX – Get Free Report) last issued its quarterly earnings data on Wednesday, April 29th. The company reported $0.21 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.25 by ($0.04). The business had revenue of $310.00 million for the quarter, compared to analysts’ expectations of $298.91 million. MediaAlpha had a negative return on equity of 147.82% and a net margin of 3.37%.The company’s revenue for the quarter was up 17.3% on a year-over-year basis. During the same period in the previous year, the business posted ($0.04) earnings per share. Research analysts forecast that MediaAlpha, Inc. will post 0.97 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

A number of equities analysts recently issued reports on the company. TD Cowen lowered their price target on MediaAlpha from $13.00 to $11.00 and set a “hold” rating on the stock in a report on Tuesday, June 23rd. Capital One Financial set a $11.00 price objective on MediaAlpha in a research report on Tuesday, June 9th. Texas Capital upgraded MediaAlpha to a “strong-buy” rating in a research note on Tuesday, June 9th. JPMorgan Chase & Co. boosted their target price on MediaAlpha from $11.00 to $12.00 and gave the company an “overweight” rating in a report on Thursday, April 30th. Finally, Zacks Research cut MediaAlpha from a “hold” rating to a “strong sell” rating in a research note on Tuesday, May 19th. One equities research analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, three have issued a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, MediaAlpha presently has an average rating of “Moderate Buy” and a consensus target price of $12.64.

Read Our Latest Research Report on MAX

Institutional Trading of MediaAlpha

Several hedge funds and other institutional investors have recently made changes to their positions in MAX. Creative Planning purchased a new position in MediaAlpha during the second quarter worth about $168,000. JPMorgan Chase & Co. boosted its holdings in MediaAlpha by 75.9% in the 2nd quarter. JPMorgan Chase & Co. now owns 542,246 shares of the company’s stock valued at $5,938,000 after purchasing an additional 233,948 shares in the last quarter. Legal & General Group Plc boosted its holdings in MediaAlpha by 29.3% in the 2nd quarter. Legal & General Group Plc now owns 36,315 shares of the company’s stock valued at $398,000 after purchasing an additional 8,229 shares in the last quarter. Rhumbline Advisers increased its position in MediaAlpha by 34.4% during the 2nd quarter. Rhumbline Advisers now owns 55,622 shares of the company’s stock worth $609,000 after purchasing an additional 14,234 shares during the period. Finally, XTX Topco Ltd acquired a new position in MediaAlpha during the 2nd quarter worth approximately $153,000. Hedge funds and other institutional investors own 64.39% of the company’s stock.

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.

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Insider Buying and Selling by Quarter for MediaAlpha (NYSE:MAX)

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