MediaAlpha (NYSE:MAX) Director Eugene Nonko Sells 25,352 Shares

Posted by Geri Gentry on Jul 8th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) Director Eugene Nonko sold 25,352 shares of the stock in a transaction on Monday, July 6th. The shares were sold at an average price of $13.86, for a total transaction of $351,378.72. Following the transaction, the director directly owned 1,137,304 shares in the company, valued at approximately $15,763,033.44. This represents a 2.18% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

On Wednesday, July 8th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The shares were sold at an average price of $13.61, for a total value of $111,670.05.
On Wednesday, July 8th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The stock was sold at an average price of $13.78, for a total value of $45,225.96.
On Tuesday, July 7th, Eugene Nonko sold 9,524 shares of MediaAlpha stock. The shares were sold at an average price of $14.06, for a total value of $133,907.44.
On Tuesday, July 7th, Eugene Nonko sold 4,952 shares of MediaAlpha stock. The shares were sold at an average price of $14.08, for a total value of $69,724.16.
On Monday, July 6th, Eugene Nonko sold 24,992 shares of MediaAlpha stock. The stock was sold at an average price of $13.91, for a total value of $347,638.72.
On Wednesday, July 1st, Eugene Nonko sold 9,059 shares of MediaAlpha stock. The stock was sold at an average price of $12.80, for a total value of $115,955.20.
On Wednesday, July 1st, Eugene Nonko sold 4,512 shares of MediaAlpha stock. The shares were sold at an average price of $12.77, for a total value of $57,618.24.
On Monday, June 29th, Eugene Nonko sold 7,778 shares of MediaAlpha stock. The shares were sold at an average price of $11.93, for a total value of $92,791.54.
On Monday, June 29th, Eugene Nonko sold 2,667 shares of MediaAlpha stock. The stock was sold at an average price of $11.81, for a total transaction of $31,497.27.
On Wednesday, June 24th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The shares were sold at an average price of $10.47, for a total transaction of $69,803.49.

MediaAlpha Price Performance

MAX traded down $0.12 during trading on Wednesday, hitting $13.55. 974,432 shares of the stock traded hands, compared to its average volume of 755,246. The firm has a market capitalization of $844.66 million, a P/E ratio of 21.17 and a beta of 1.08. MediaAlpha, Inc. has a 12-month low of $7.09 and a 12-month high of $14.39. The firm has a 50-day moving average of $9.89 and a 200 day moving average of $10.03.

MediaAlpha (NYSE:MAX – Get Free Report) last posted its earnings results on Wednesday, April 29th. The company reported $0.21 earnings per share for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.04). The firm had revenue of $310.00 million for the quarter, compared to analysts’ expectations of $298.91 million. MediaAlpha had a negative return on equity of 147.82% and a net margin of 3.37%.The business’s revenue for the quarter was up 17.3% on a year-over-year basis. During the same quarter in the prior year, the company posted ($0.04) earnings per share. As a group, equities analysts predict that MediaAlpha, Inc. will post 0.97 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

A number of brokerages have issued reports on MAX. TD Cowen reduced their price objective on shares of MediaAlpha from $13.00 to $11.00 and set a “hold” rating on the stock in a research report on Tuesday, June 23rd. Wall Street Zen lowered shares of MediaAlpha from a “buy” rating to a “hold” rating in a research note on Saturday. Weiss Ratings upgraded shares of MediaAlpha from a “hold (c-)” rating to a “hold (c)” rating in a research report on Wednesday, July 1st. Keefe, Bruyette & Woods increased their price target on shares of MediaAlpha from $15.00 to $17.00 and gave the stock an “outperform” rating in a research note on Wednesday. Finally, Capital One Financial set a $11.00 price objective on shares of MediaAlpha in a report on Tuesday, June 9th. One research analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, three have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and an average price target of $12.64.

Check Out Our Latest Report on MAX

Hedge Funds Weigh In On MediaAlpha

Large investors have recently modified their holdings of the stock. Creative Planning purchased a new stake in MediaAlpha during the 2nd quarter valued at about $168,000. JPMorgan Chase & Co. raised its holdings in MediaAlpha by 75.9% in the second quarter. JPMorgan Chase & Co. now owns 542,246 shares of the company’s stock worth $5,938,000 after buying an additional 233,948 shares during the last quarter. Legal & General Group Plc lifted its stake in shares of MediaAlpha by 29.3% in the second quarter. Legal & General Group Plc now owns 36,315 shares of the company’s stock worth $398,000 after buying an additional 8,229 shares in the last quarter. Rhumbline Advisers grew its holdings in shares of MediaAlpha by 34.4% during the second quarter. Rhumbline Advisers now owns 55,622 shares of the company’s stock valued at $609,000 after buying an additional 14,234 shares during the last quarter. Finally, XTX Topco Ltd purchased a new stake in shares of MediaAlpha during the second quarter valued at approximately $153,000. Hedge funds and other institutional investors own 64.39% of the company’s stock.

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.