Eugene Nonko Sells 9,524 Shares of MediaAlpha (NYSE:MAX) Stock

Posted by Geri Gentry on Jul 8th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) Director Eugene Nonko sold 9,524 shares of the business’s stock in a transaction on Tuesday, July 7th. The stock was sold at an average price of $14.06, for a total transaction of $133,907.44. Following the transaction, the director directly owned 1,127,780 shares in the company, valued at $15,856,586.80. This trade represents a 0.84% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

On Wednesday, July 8th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $13.61, for a total transaction of $111,670.05.
On Wednesday, July 8th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The shares were sold at an average price of $13.78, for a total transaction of $45,225.96.
On Tuesday, July 7th, Eugene Nonko sold 4,952 shares of MediaAlpha stock. The stock was sold at an average price of $14.08, for a total value of $69,724.16.
On Monday, July 6th, Eugene Nonko sold 25,352 shares of MediaAlpha stock. The shares were sold at an average price of $13.86, for a total value of $351,378.72.
On Monday, July 6th, Eugene Nonko sold 24,992 shares of MediaAlpha stock. The stock was sold at an average price of $13.91, for a total value of $347,638.72.
On Wednesday, July 1st, Eugene Nonko sold 9,059 shares of MediaAlpha stock. The shares were sold at an average price of $12.80, for a total value of $115,955.20.
On Wednesday, July 1st, Eugene Nonko sold 4,512 shares of MediaAlpha stock. The stock was sold at an average price of $12.77, for a total transaction of $57,618.24.
On Monday, June 29th, Eugene Nonko sold 7,778 shares of MediaAlpha stock. The shares were sold at an average price of $11.93, for a total transaction of $92,791.54.
On Monday, June 29th, Eugene Nonko sold 2,667 shares of MediaAlpha stock. The shares were sold at an average price of $11.81, for a total transaction of $31,497.27.
On Wednesday, June 24th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The shares were sold at an average price of $10.47, for a total transaction of $69,803.49.

MediaAlpha Trading Down 0.9%

NYSE MAX traded down $0.12 on Wednesday, reaching $13.55. The company’s stock had a trading volume of 974,432 shares, compared to its average volume of 755,246. The firm has a market cap of $844.66 million, a PE ratio of 21.17 and a beta of 1.08. The business has a 50-day moving average price of $9.89 and a 200 day moving average price of $10.03. MediaAlpha, Inc. has a 52 week low of $7.09 and a 52 week high of $14.39.

MediaAlpha (NYSE:MAX – Get Free Report) last announced its quarterly earnings results on Wednesday, April 29th. The company reported $0.21 EPS for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.04). The business had revenue of $310.00 million for the quarter, compared to the consensus estimate of $298.91 million. MediaAlpha had a negative return on equity of 147.82% and a net margin of 3.37%.The firm’s revenue for the quarter was up 17.3% on a year-over-year basis. During the same quarter in the prior year, the business earned ($0.04) EPS. Analysts anticipate that MediaAlpha, Inc. will post 0.97 earnings per share for the current fiscal year.

Institutional Trading of MediaAlpha

A number of hedge funds and other institutional investors have recently made changes to their positions in MAX. Caitong International Asset Management Co. Ltd lifted its position in MediaAlpha by 5,900.0% during the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock worth $28,000 after buying an additional 2,124 shares in the last quarter. Rockefeller Capital Management L.P. increased its position in MediaAlpha by 9,917.9% in the 4th quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock valued at $36,000 after acquiring an additional 2,777 shares in the last quarter. Quarry LP raised its stake in shares of MediaAlpha by 43.3% in the third quarter. Quarry LP now owns 4,087 shares of the company’s stock worth $47,000 after acquiring an additional 1,234 shares during the last quarter. Strs Ohio bought a new position in shares of MediaAlpha in the fourth quarter worth about $49,000. Finally, Tower Research Capital LLC TRC lifted its position in shares of MediaAlpha by 28.0% during the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after purchasing an additional 1,213 shares in the last quarter. 64.39% of the stock is currently owned by institutional investors and hedge funds.

Analysts Set New Price Targets

A number of analysts have weighed in on the company. Wall Street Zen cut MediaAlpha from a “buy” rating to a “hold” rating in a research report on Saturday. JPMorgan Chase & Co. increased their target price on shares of MediaAlpha from $11.00 to $12.00 and gave the stock an “overweight” rating in a research report on Thursday, April 30th. Keefe, Bruyette & Woods lifted their price target on shares of MediaAlpha from $15.00 to $17.00 and gave the company an “outperform” rating in a report on Wednesday. Texas Capital upgraded shares of MediaAlpha to a “strong-buy” rating in a research report on Tuesday, June 9th. Finally, Capital One Financial set a $11.00 price objective on shares of MediaAlpha in a research note on Tuesday, June 9th. One equities research analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, three have given a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, MediaAlpha currently has a consensus rating of “Moderate Buy” and a consensus price target of $12.64.

Read Our Latest Research Report on MAX

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.

Insider Buying and Selling by Quarter for MediaAlpha (NYSE:MAX)

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