Ocado Group (OTCMKTS:OCDDY – Get Free Report) and Groupon (NASDAQ:GRPN – Get Free Report) are both small-cap retail/wholesale companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, profitability, earnings, dividends, valuation, risk and analyst recommendations.
Earnings & Valuation
This table compares Ocado Group and Groupon”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Ocado Group | $1.81 billion | 1.07 | $531.74 million | N/A | N/A |
| Groupon | $498.42 million | 1.74 | -$83.52 million | ($2.61) | -8.77 |
Insider and Institutional Ownership
90.1% of Groupon shares are held by institutional investors. 36.6% of Groupon shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Profitability
This table compares Ocado Group and Groupon’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Ocado Group | N/A | N/A | N/A |
| Groupon | -20.78% | -717.37% | -16.40% |
Analyst Ratings
This is a summary of recent ratings and price targets for Ocado Group and Groupon, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Ocado Group | 0 | 0 | 0 | 0 | 0.00 |
| Groupon | 2 | 1 | 2 | 0 | 2.00 |
Groupon has a consensus target price of $19.50, suggesting a potential downside of 14.77%. Given Groupon’s stronger consensus rating and higher possible upside, analysts clearly believe Groupon is more favorable than Ocado Group.
Risk & Volatility
Ocado Group has a beta of 2.23, meaning that its share price is 123% more volatile than the S&P 500. Comparatively, Groupon has a beta of 0.25, meaning that its share price is 75% less volatile than the S&P 500.
About Ocado Group
Ocado Group plc, together with its subsidiaries, operates as an online grocery retailer in the United Kingdom and internationally. The company operates in three segments: Technology Solutions, Ocado Logistics, and Ocado Retail. It offers online grocery and general merchandise; and customer fulfillment centers and logistics services. The company is involved in the software and robotics platform business that provides the Ocado Smart Platform as a managed service, as well as offers Ocado Intelligent Automation that sells its technology to warehouse environments in non-grocery markets. In addition, the company provides online retail and automated storage and retrieval solutions for general merchandise to corporations. Ocado Group plc was founded in 2000 and is headquartered in Hatfield, the United Kingdom.
About Groupon
Groupon, Inc., together with its subsidiaries, operates a marketplace that connects consumers to merchants. It operates in two segments, North America and International. The company sells goods or services on behalf of third-party merchants. It serves customers through its mobile applications and websites. The company was formerly known as ThePoint.com, Inc. and changed its name to Groupon, Inc. in October 2008. Groupon, Inc. was incorporated in 2008 and is headquartered in Chicago, Illinois.
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