Smith Salley Wealth Management Raises Holdings in Amazon.com, Inc. $AMZN

Posted by Brian Himes on Jun 26th, 2026

Smith Salley Wealth Management increased its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 2.5% in the 1st quarter, according to the company in its most recent filing with the SEC. The fund owned 281,023 shares of the e-commerce giant’s stock after purchasing an additional 6,966 shares during the quarter. Amazon.com makes up 2.9% of Smith Salley Wealth Management’s investment portfolio, making the stock its 5th largest holding. Smith Salley Wealth Management’s holdings in Amazon.com were worth $58,529,000 as of its most recent filing with the SEC.

Other large investors have also recently added to or reduced their stakes in the company. MilWealth Group LLC boosted its holdings in shares of Amazon.com by 79.0% during the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after buying an additional 79 shares during the period. Lifetime Wealth Management P.C. bought a new stake in Amazon.com during the fourth quarter valued at about $45,000. Elkhorn Partners Limited Partnership grew its position in shares of Amazon.com by 900.0% in the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock valued at $46,000 after purchasing an additional 180 shares during the last quarter. Fairway Wealth LLC grew its position in shares of Amazon.com by 95.6% in the fourth quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant’s stock valued at $51,000 after purchasing an additional 108 shares during the last quarter. Finally, Prudent Man Investment Management Inc. increased its stake in shares of Amazon.com by 87.7% in the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant’s stock worth $53,000 after purchasing an additional 107 shares during the period. Institutional investors own 72.20% of the company’s stock.

Amazon.com Trading Down 3.1%

Shares of AMZN opened at $227.01 on Friday. The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27. The stock has a market cap of $2.44 trillion, a PE ratio of 27.15, a PEG ratio of 1.75 and a beta of 1.44. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $278.56. The stock has a 50 day simple moving average of $255.85 and a 200-day simple moving average of $234.14.

Amazon.com (NASDAQ:AMZN – Get Free Report) last announced its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, beating the consensus estimate of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The business had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. During the same quarter in the previous year, the firm earned $1.59 EPS. Amazon.com’s quarterly revenue was up 16.6% on a year-over-year basis. On average, sell-side analysts predict that Amazon.com, Inc. will post 7.71 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

Several analysts recently weighed in on AMZN shares. Royal Bank Of Canada restated a “buy” rating on shares of Amazon.com in a research note on Tuesday, June 16th. Sanford C. Bernstein reissued an “outperform” rating and issued a $315.00 price objective (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. TD Cowen reiterated a “buy” rating and set a $350.00 target price on shares of Amazon.com in a research note on Tuesday, May 12th. Monness Crespi & Hardt increased their price target on shares of Amazon.com from $280.00 to $315.00 and gave the company a “buy” rating in a report on Thursday, April 30th. Finally, Citigroup reaffirmed a “market outperform” rating on shares of Amazon.com in a research report on Monday, June 1st. Fifty-seven research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company’s stock. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average price target of $312.78.

Check Out Our Latest Stock Analysis on AMZN

Insider Buying and Selling

In other Amazon.com news, CEO Matthew S. Garman sold 15,467 shares of Amazon.com stock in a transaction on Thursday, May 21st. The stock was sold at an average price of $263.40, for a total transaction of $4,074,007.80. Following the completion of the transaction, the chief executive officer directly owned 14,159 shares of the company’s stock, valued at approximately $3,729,480.60. This trade represents a 52.21% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 31,352 shares of the business’s stock in a transaction on Monday, May 4th. The shares were sold at an average price of $275.00, for a total transaction of $8,621,800.00. Following the completion of the sale, the chief executive officer owned 2,175,766 shares in the company, valued at $598,335,650. This represents a 1.42% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 195,774 shares of company stock valued at $51,614,434 in the last ninety days. Insiders own 8.90% of the company’s stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon is making a major long-term growth bet by adding another $13 billion to its India investment, bringing planned spending there to $48 billion through 2030 to expand AI, cloud and logistics infrastructure. Amazon to invest additional $13 billion in India
Positive Sentiment: Prime Day traffic and demand remain a tailwind, with reports showing strong early spending and AI-powered shopping activity supporting the case for a near-term revenue beat. US online spending hits $8.3 billion as Amazon Prime Day kicks off, Adobe says
Positive Sentiment: Amazon is also getting support from investors and analysts, including hedge-fund buying and reiterated buy ratings, which signal continued confidence in AWS, advertising and long-term growth. Amazon (AMZN) Stock: Why These Hedge Fund Heavyweights Are Piling In
Neutral Sentiment: Amazon’s eero unit gained attention after Kinetic launched AlwaysOn Wi‑Fi powered by eero Signal, a partnership that reinforces Amazon’s ecosystem but is unlikely to move AMZN materially on its own. Kinetic Launches AlwaysOn Wi-Fi Powered by eero Signal
Neutral Sentiment: Amazon also continued to win attention for new AI and cloud integrations, including Bedrock ecosystem expansion and third-party product integrations, which support the AWS growth narrative but are incremental rather than immediate catalysts.
Negative Sentiment: European regulators said Amazon Web Services may face stricter “gatekeeper” rules under the Digital Markets Act, raising the risk of more compliance costs and possible operating restrictions for AWS in Europe. Amazon, Microsoft cloud computing services should fall under EU tech rules, EU regulators say
Negative Sentiment: Several reports said AMZN broke below a key technical level and is trading weakly versus the broader market, suggesting the recent pullback may be driven by chart pressure and profit-taking. Amazon Stock Slips Below Key Level On Rough Day For Cloud Hyperscaler Stocks

About Amazon.com

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.