Amazon.com (NASDAQ:AMZN) Shares Up 1.5% – Still a Buy?

Posted by Brenda Bartman on Jun 6th, 2026

Amazon.com, Inc. (NASDAQ:AMZN)’s share price was up 1.5% on Thursday . The stock traded as high as $255.83 and last traded at $253.79. Approximately 35,509,578 shares were traded during trading, a decline of 26% from the average daily volume of 48,259,172 shares. The stock had previously closed at $250.02.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon’s latest AI and logistics push is a major bullish catalyst: the company unveiled an upgraded warehouse robot and is backing a €10 billion expansion of its European fulfillment network, which should support faster shipping, lower costs, and better operating efficiency. Reuters: Amazon unveils new AI warehouse robot in $12 billion Europe push
Positive Sentiment: Amazon Web Services continues to win large contracts, including Pinterest’s $4 billion cloud deal through 2031, reinforcing AWS’s role as a key AI infrastructure beneficiary. Reuters: Pinterest signs $4 billion Amazon deal for cloud services
Positive Sentiment: Several recent market commentary pieces highlighted Amazon’s growing AI, cloud, and advertising opportunities, with analysts continuing to frame AMZN as a long-duration AI winner. MarketBeat: Amazon.com stock and related coverage
Neutral Sentiment: Amazon’s CEO Douglas Herrington sold 1,000 shares under a pre-arranged trading plan. The sale is small, but insider selling can still create some short-term caution. MarketBeat: Amazon.com insider trades
Negative Sentiment: Amazon is facing fresh scrutiny over its aggressive AI spending, with employees publicly criticizing massive data-center investment while layoffs continue. That keeps cost and labor concerns front and center. CNBC: Amazon engineers in Seattle slam employer for building AI data centers while laying off staffers
Negative Sentiment: Rising shipping costs tied to Middle East conflict could pressure Amazon’s retail margins ahead of Prime Day, adding another near-term headwind. Yahoo Finance: Iran war raises shipping costs ahead of Amazon Prime Day
Negative Sentiment: Amazon also faces ongoing regulatory and reputational pressure from data-center pushback and privacy-related concerns around Ring, which may weigh on sentiment even if the long-term business outlook remains strong. Reuters: Texas grid flags risks as data centers, crypto sites fail voltage tests

Analyst Ratings Changes

AMZN has been the subject of several analyst reports. Scotiabank reiterated an “outperform” rating and issued a $325.00 price objective (up from $275.00) on shares of Amazon.com in a research note on Thursday, April 30th. Evercore upped their target price on Amazon.com from $285.00 to $315.00 and gave the company an “outperform” rating in a report on Thursday, April 30th. Guggenheim reaffirmed a “buy” rating and set a $320.00 price target (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. Piper Sandler reissued an “overweight” rating and issued a $315.00 price objective (up from $260.00) on shares of Amazon.com in a research report on Thursday, April 30th. Finally, Weiss Ratings raised Amazon.com from a “buy (b-)” rating to a “buy (b)” rating in a research report on Wednesday, May 6th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the stock. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus price target of $312.52.

View Our Latest Analysis on Amazon.com

Amazon.com Trading Down 3.1%

The firm has a fifty day moving average of $249.87 and a two-hundred day moving average of $232.98. The company has a market cap of $2.65 trillion, a PE ratio of 29.43, a price-to-earnings-growth ratio of 1.90 and a beta of 1.44. The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27.

Amazon.com (NASDAQ:AMZN – Get Free Report) last released its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, beating the consensus estimate of $1.63 by $1.15. The business had revenue of $181.52 billion for the quarter, compared to the consensus estimate of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The company’s revenue was up 16.6% compared to the same quarter last year. During the same period in the prior year, the firm earned $1.59 earnings per share. As a group, sell-side analysts predict that Amazon.com, Inc. will post 7.71 EPS for the current year.

Insider Buying and Selling at Amazon.com

In other news, CEO Matthew S. Garman sold 15,467 shares of the firm’s stock in a transaction on Thursday, May 21st. The stock was sold at an average price of $263.40, for a total value of $4,074,007.80. Following the completion of the transaction, the chief executive officer directly owned 14,159 shares of the company’s stock, valued at $3,729,480.60. This trade represents a 52.21% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,270 shares of Amazon.com stock in a transaction on Friday, May 22nd. The shares were sold at an average price of $268.53, for a total value of $2,489,273.10. Following the completion of the transaction, the senior vice president owned 41,190 shares of the company’s stock, valued at approximately $11,060,750.70. This trade represents a 18.37% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 195,774 shares of company stock valued at $51,614,434 in the last quarter. Corporate insiders own 8.90% of the company’s stock.

Institutional Inflows and Outflows

Several large investors have recently added to or reduced their stakes in the stock. Compagnie Lombard Odier SCmA purchased a new stake in shares of Amazon.com in the 3rd quarter worth about $451,642,000. Narwhal Capital Management increased its position in shares of Amazon.com by 2.3% during the fourth quarter. Narwhal Capital Management now owns 216,606 shares of the e-commerce giant’s stock valued at $49,997,000 after buying an additional 4,854 shares during the period. Weaver Capital Management LLC increased its position in shares of Amazon.com by 13.6% during the fourth quarter. Weaver Capital Management LLC now owns 39,264 shares of the e-commerce giant’s stock valued at $9,063,000 after buying an additional 4,713 shares during the period. Ethos Financial Group LLC raised its stake in Amazon.com by 9.6% in the fourth quarter. Ethos Financial Group LLC now owns 36,485 shares of the e-commerce giant’s stock worth $8,421,000 after buying an additional 3,196 shares in the last quarter. Finally, Baltimore Washington Financial Advisors Inc. lifted its holdings in Amazon.com by 1.9% in the third quarter. Baltimore Washington Financial Advisors Inc. now owns 239,862 shares of the e-commerce giant’s stock worth $52,667,000 after buying an additional 4,558 shares during the period. Institutional investors own 72.20% of the company’s stock.

About Amazon.com

(Get Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.