Baldwin Insurance Group (NASDAQ:BWIN – Get Free Report) and Lincoln National (NYSE:LNC – Get Free Report) are both mid-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, risk, profitability, valuation and earnings.
Risk and Volatility
Baldwin Insurance Group has a beta of 1.16, meaning that its stock price is 16% more volatile than the S&P 500. Comparatively, Lincoln National has a beta of 1.17, meaning that its stock price is 17% more volatile than the S&P 500.
Earnings and Valuation
This table compares Baldwin Insurance Group and Lincoln National”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Baldwin Insurance Group | $1.50 billion | 1.88 | -$33.81 million | ($0.67) | -29.67 |
| Lincoln National | $18.21 billion | 0.36 | $1.18 billion | $8.62 | 4.03 |
Lincoln National has higher revenue and earnings than Baldwin Insurance Group. Baldwin Insurance Group is trading at a lower price-to-earnings ratio than Lincoln National, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Baldwin Insurance Group and Lincoln National’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Baldwin Insurance Group | -2.80% | 12.35% | 3.43% |
| Lincoln National | 9.17% | 18.07% | 0.41% |
Institutional and Insider Ownership
77.5% of Baldwin Insurance Group shares are held by institutional investors. Comparatively, 72.8% of Lincoln National shares are held by institutional investors. 18.5% of Baldwin Insurance Group shares are held by insiders. Comparatively, 1.0% of Lincoln National shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Analyst Ratings
This is a summary of recent recommendations and price targets for Baldwin Insurance Group and Lincoln National, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Baldwin Insurance Group | 2 | 4 | 4 | 1 | 2.36 |
| Lincoln National | 2 | 9 | 5 | 0 | 2.19 |
Baldwin Insurance Group presently has a consensus target price of $30.25, suggesting a potential upside of 52.16%. Lincoln National has a consensus target price of $43.00, suggesting a potential upside of 23.73%. Given Baldwin Insurance Group’s stronger consensus rating and higher probable upside, equities analysts clearly believe Baldwin Insurance Group is more favorable than Lincoln National.
Summary
Baldwin Insurance Group beats Lincoln National on 8 of the 15 factors compared between the two stocks.
About Baldwin Insurance Group
The Baldwin Insurance Group, Inc. operates as an independent insurance distribution firm that delivers insurance and risk management solutions in the United States. It operates through three segments: Insurance Advisory Solutions; Underwriting, Capacity & Technology Solutions; and Mainstreet Insurance Solutions. The Insurance Advisory Solutions segment provides commercial risk management, employee benefits, and private risk management solutions for businesses and high-net-worth individuals, as well as their families. The Underwriting, Capacity & Technology Solutions segment offers Future platform, that manufactures technology-enabled insurance products suite comprises personal, commercial, and specialty lines; specialty wholesale broker business that delivers professionals, individuals, and niche industry businesses; and reinsurance brokerage services. The Mainstreet Insurance Solutions segment provides personal insurance, commercial insurance, and life and health solutions to individuals and businesses in communities. The company was formerly known as BRP Group, Inc. and changed its name to The Baldwin Insurance Group, Inc. in May 2024. The Baldwin Insurance Group, Inc. was founded in 2011 and is headquartered in Tampa, Florida.
About Lincoln National
Lincoln National Corporation, through its subsidiaries, operates multiple insurance and retirement businesses in the United States. It operates in four segments: Life Insurance, Annuities, Group Protection, and Retirement Plan Services. The Life Insurance segment provides life insurance products, including term insurance, universal life insurance (UL), indexed universal life insurance, variable universal life insurance (VUL), linked-benefit UL and VUL products, and critical illness and long-term care riders. The Annuities segment offers variable, fixed, and registered index-linked annuities. The Group Protection segment offers group non-medical insurance products consisting of short and long-term disability and statutory disability; paid family medical leave administration and absence management services; term life; dental and vision; and accident, critical illness, and hospital indemnity benefits and services to the employer marketplace through various forms of employee-paid and employer-paid plans. The Retirement Plan Services segment provides employers with retirement plan products and services primarily in the defined contribution retirement plan marketplace; individual and group variable annuities, group fixed annuities, and mutual fund-based programs; and various plan services, including plan recordkeeping, compliance testing, participant education, and trust and custodial services. The company distributes its products through consultants, brokers, planners, agents, financial advisors, third-party administrators, and other intermediaries. Lincoln National Corporation was founded in 1905 and is headquartered in Radnor, Pennsylvania.
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