Ulta Beauty Inc. (NASDAQ:ULTA) Stock Has Consensus Target Price of $635.87 According to Analysts

Posted by Brenda Bartman on Nov 14th, 2026

Ulta Beauty Inc. (NASDAQ:ULTA – Get Free Report) has been assigned an average rating of “Moderate Buy” from the thirty-two ratings firms that are presently covering the firm, Marketbeat.com reports. Eight investment analysts have rated the stock with a hold recommendation, twenty-three have given a buy recommendation and one has given a strong buy recommendation to the company. The average 12 month price objective among brokerages that have issued a report on the stock in the last year is $635.87.

Several brokerages have weighed in on ULTA. UBS Group set a $631.00 price target on Ulta Beauty in a report on Friday, August 28th. DA Davidson restated a “buy” rating and set a $625.00 price objective on shares of Ulta Beauty in a report on Monday, September 14th. TD Cowen assumed coverage on Ulta Beauty in a report on Friday, October 30th. They set a “strong-buy” rating on the stock. William Blair reissued a “market perform” rating on shares of Ulta Beauty in a research note on Friday, August 21st. Finally, Wells Fargo & Company upgraded Ulta Beauty from an “underweight” rating to an “equal weight” rating and lifted their price target for the company from $450.00 to $525.00 in a report on Tuesday, September 15th.

Get Our Latest Report on ULTA

Ulta Beauty Price Performance

NASDAQ ULTA opened at $660.66 on Wednesday. The business has a 50 day moving average price of $587.60 and a 200 day moving average price of $553.44. The company has a market capitalization of $28.25 billion, a P/E ratio of 23.72, a PEG ratio of 1.95 and a beta of 0.83. Ulta Beauty has a 1-year low of $443.60 and a 1-year high of $714.97.

Ulta Beauty (NASDAQ:ULTA – Get Free Report) last released its quarterly earnings data on Thursday, August 27th. The specialty retailer reported $6.55 EPS for the quarter, topping the consensus estimate of $6.22 by $0.33. Ulta Beauty had a net margin of 9.34% and a return on equity of 45.40%. The business had revenue of $3.04 billion for the quarter, compared to analyst estimates of $2.99 billion. During the same period in the previous year, the firm earned $5.78 EPS. The business’s revenue for the quarter was up 8.9% compared to the same quarter last year. Ulta Beauty has set its FY 2026 guidance at 28.700-29.000 EPS. On average, research analysts expect that Ulta Beauty will post 28.95 earnings per share for the current fiscal year.

Key Stories Impacting Ulta Beauty

Here are a few of the latest stories about ULTA:

Positive Sentiment: Ulta opened a store in Willis and is bringing its products to Grapevine Mills, adding local retail presence. These openings may contribute to growth but are not accompanied by financial estimates. Ulta Beauty opens in Willis Ulta Beauty brings cosmetic products to Grapevine Mills
Neutral Sentiment: Zacks described ULTA as a long-term stock pick based on its earnings outlook, but the article highlights the firm’s Focus List service rather than announcing a new company development. Why Ulta Beauty is a Top Stock for the Long-Term
Negative Sentiment: A market recap reported ULTA fell 1.23% in the latest session and underperformed the broader market. It did not cite a specific company-related reason, so the move may reflect trading or market factors rather than a new fundamental concern. Why Ulta Beauty Dipped More Than the Broader Market

Insider Buying and Selling at Ulta Beauty

In other news, CEO Kecia Steelman sold 2,000 shares of Ulta Beauty stock in a transaction dated Thursday, September 17th. The stock was sold at an average price of $545.88, for a total value of $1,091,760.00. Following the transaction, the chief executive officer directly owned 40,489 shares of the company’s stock, valued at $22,102,135.32. The trade was a 4.71% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this link. Also, Director Lorna Nagler sold 600 shares of the stock in a transaction that occurred on Friday, September 11th. The stock was sold at an average price of $537.31, for a total transaction of $322,386.00. Following the sale, the director directly owned 7,168 shares of the company’s stock, valued at approximately $3,851,438.08. This trade represents a 7.72% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Company insiders own 0.20% of the company’s stock.

Institutional Investors Weigh In On Ulta Beauty

Several institutional investors have recently bought and sold shares of ULTA. Ilmarinen Mutual Pension Insurance Co grew its stake in shares of Ulta Beauty by 64.8% in the third quarter. Ilmarinen Mutual Pension Insurance Co now owns 13,356 shares of the specialty retailer’s stock valued at $7,295,000 after buying an additional 5,250 shares in the last quarter. Resona Asset Management Co. Ltd. increased its position in shares of Ulta Beauty by 1.1% in the 3rd quarter. Resona Asset Management Co. Ltd. now owns 13,032 shares of the specialty retailer’s stock worth $7,123,000 after purchasing an additional 140 shares during the last quarter. TIAA CREF Individual & Institutional Services LLC bought a new position in shares of Ulta Beauty during the third quarter worth about $328,000. Advisors Asset Management Inc. acquired a new position in Ulta Beauty in the third quarter worth about $3,769,000. Finally, Edmond DE Rothschild Holding S.A. increased its holdings in Ulta Beauty by 46.2% in the third quarter. Edmond DE Rothschild Holding S.A. now owns 817 shares of the specialty retailer’s stock valued at $446,000 after buying an additional 258 shares during the last quarter. 90.39% of the stock is currently owned by hedge funds and other institutional investors.

Ulta Beauty Company Profile

(Get Free Report)

Ulta Beauty, Inc. is a specialty beauty retailer offering cosmetics, skincare, fragrance, haircare and related products. Its assortment includes both mass-market and prestige brands, as well as products sold under its own private-label brands. The company serves customers primarily through its retail stores across the United States and its e-commerce channels. Many stores also offer salon services, including haircuts, styling and hair color, alongside beauty products and services. Founded in 1990, Ulta Beauty is headquartered in Bolingbrook, Illinois.