Hasbro, Inc. (HAS) – What Are Analysts Thinking About This Stock?

Posted by George Bondi on Nov 13th, 2026

Hasbro, Inc. (NASDAQ:HAS – Get Free Report) has been given an average recommendation of “Moderate Buy” by the sixteen brokerages that are presently covering the company, MarketBeat.com reports. Two analysts have rated the stock with a hold rating, thirteen have issued a buy rating and one has given a strong buy rating to the company. The average twelve-month price target among brokerages that have covered the stock in the last year is $114.93.

Several research firms have commented on HAS. Citigroup upped their price objective on shares of Hasbro from $117.00 to $137.00 and gave the company a “buy” rating in a report on Wednesday, October 21st. BNP Paribas Exane reissued an “outperform” rating and issued a $127.00 price target (up from $116.00) on shares of Hasbro in a research report on Wednesday, October 21st. Wall Street Zen upgraded shares of Hasbro from a “hold” rating to a “buy” rating in a research note on Saturday, October 31st. DA Davidson dropped their price target on shares of Hasbro from $100.00 to $95.00 and set a “neutral” rating on the stock in a research note on Wednesday, July 22nd. Finally, JPMorgan Chase & Co. cut their price objective on shares of Hasbro from $125.00 to $111.00 and set an “overweight” rating for the company in a report on Wednesday, July 22nd.

Get Our Latest Stock Analysis on Hasbro

More Hasbro News

Investors following HAS have been watching these news items:

Positive Sentiment: Zacks Research raised its fiscal 2026 EPS forecast to $7.17 from $6.11 and its fiscal 2027 estimate to $6.91 from $6.53, while lifting multiple quarterly forecasts. The firm maintains a Strong Buy rating. Analyst estimate revisions
Neutral Sentiment: Hasbro shares had gained 28.6% over the prior month, outperforming its industry. The strong run reflects momentum but could also leave the stock more susceptible to profit-taking. Hasbro’s recent stock performance
Negative Sentiment: CFO Gina Goetter sold 2,840 shares, worth about $344,000. The sale was made under a pre-arranged Rule 10b5-1 plan, and she retained nearly 69,737 shares, which may limit its significance. SEC filing

Hasbro Stock Down 2.0%

Shares of NASDAQ HAS opened at $121.48 on Friday. The stock has a market capitalization of $16.99 billion, a P/E ratio of 17.32, a PEG ratio of 1.53 and a beta of 0.36. The stock’s fifty day moving average is $101.05 and its 200 day moving average is $93.86. Hasbro has a 52 week low of $74.78 and a 52 week high of $124.62. The company has a debt-to-equity ratio of 2.79, a quick ratio of 1.24 and a current ratio of 1.40.

Hasbro (NASDAQ:HAS – Get Free Report) last released its earnings results on Tuesday, October 20th. The company reported $2.90 earnings per share for the quarter, topping the consensus estimate of $1.86 by $1.04. The firm had revenue of $1.60 billion during the quarter, compared to analysts’ expectations of $1.48 billion. Hasbro had a return on equity of 140.60% and a net margin of 18.44%. The company’s quarterly revenue was up 15.0% on a year-over-year basis. During the same period in the prior year, the company earned $1.68 earnings per share. Sell-side analysts forecast that Hasbro will post 7.03 earnings per share for the current fiscal year.

Hasbro Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Wednesday, December 2nd. Shareholders of record on Wednesday, November 18th will be issued a dividend of $0.70 per share. The ex-dividend date of this dividend is Wednesday, November 18th. This represents a $2.80 dividend on an annualized basis and a yield of 2.3%. Hasbro’s payout ratio is presently 41.85%.

Insider Buying and Selling at Hasbro

In other Hasbro news, CFO Gina Goetter sold 2,840 shares of the company’s stock in a transaction that occurred on Tuesday, November 10th. The stock was sold at an average price of $121.04, for a total value of $343,753.60. Following the completion of the sale, the chief financial officer owned 69,737 shares of the company’s stock, valued at $8,440,966.48. This represents a 3.91% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Holly Barbacovi sold 5,057 shares of the stock in a transaction on Monday, August 31st. The shares were sold at an average price of $94.20, for a total transaction of $476,369.40. Following the transaction, the insider directly owned 37,486 shares in the company, valued at approximately $3,531,181.20. This represents a 11.89% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 15,159 shares of company stock worth $1,684,228. Company insiders own 0.71% of the company’s stock.

Institutional Inflows and Outflows

Several large investors have recently modified their holdings of the stock. Pension & Wealth Management Advisors Inc. bought a new position in Hasbro during the 3rd quarter valued at approximately $27,000. Community Bank N.A. purchased a new position in Hasbro during the 2nd quarter valued at about $26,000. Retirement Wealth Solutions LLC lifted its holdings in shares of Hasbro by 1,741.2% during the third quarter. Retirement Wealth Solutions LLC now owns 313 shares of the company’s stock valued at $27,000 after purchasing an additional 296 shares during the last quarter. Thurston Springer Miller Herd & Titak Inc. grew its stake in shares of Hasbro by 1,190.0% in the second quarter. Thurston Springer Miller Herd & Titak Inc. now owns 387 shares of the company’s stock worth $32,000 after acquiring an additional 357 shares during the last quarter. Finally, Cedar Mountain Advisors LLC purchased a new stake in Hasbro during the 1st quarter valued at about $37,000. Hedge funds and other institutional investors own 91.83% of the company’s stock.

About Hasbro

(Get Free Report)

Hasbro, Inc. is a global play and entertainment company that develops and sells toys, games and digital experiences, and licenses its brands for consumer products and entertainment. Its portfolio includes Transformers, Play-Doh, Nerf, Monopoly, My Little Pony, Magic: The Gathering and Dungeons & Dragons. Founded in 1923 as Hassenfeld Brothers, the company began as a family business before expanding into toys and games. Hasbro serves consumers in markets around the world through its products, licensing partnerships and digital offerings.