Viant Technology (NASDAQ:DSP) Shares Gap Down After Analyst Downgrade

Posted by Brian Himes on Nov 12th, 2026

Shares of Viant Technology Inc. (NASDAQ:DSP – Get Free Report) gapped down prior to trading on Tuesday after UBS Group lowered their price target on the stock from $19.00 to $18.00. The stock had previously closed at $14.04, but opened at $12.03. UBS Group currently has a buy rating on the stock. Viant Technology shares last traded at $11.37, with a volume of 206,394 shares trading hands.

Several other analysts also recently issued reports on the company. DA Davidson initiated coverage on Viant Technology in a report on Tuesday. They issued a “buy” rating on the stock. Weiss Ratings upgraded Viant Technology from a “hold (c)” rating to a “hold (c+)” rating in a research note on Thursday, October 8th. Citizens Jmp increased their target price on Viant Technology from $16.00 to $17.00 and gave the stock a “market outperform” rating in a research report on Tuesday, August 11th. Rosenblatt Securities raised their target price on Viant Technology from $20.00 to $24.00 and gave the company a “buy” rating in a research note on Tuesday, August 11th. Finally, Wall Street Zen cut Viant Technology from a “buy” rating to a “hold” rating in a research note on Saturday, October 17th. One analyst has rated the stock with a Strong Buy rating, six have given a Buy rating and one has issued a Hold rating to the company’s stock. Based on data from MarketBeat, Viant Technology has a consensus rating of “Buy” and an average price target of $18.17.

Get Our Latest Report on Viant Technology

Insider Activity at Viant Technology

In other Viant Technology news, CFO Larry Madden sold 20,711 shares of the firm’s stock in a transaction that occurred on Tuesday, October 13th. The shares were sold at an average price of $13.14, for a total value of $272,142.54. Following the sale, the chief financial officer owned 322,000 shares in the company, valued at approximately $4,231,080. This trade represents a 6.04% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 52,355 shares of company stock valued at $662,193 in the last quarter. 29.43% of the stock is currently owned by company insiders.

Key Viant Technology News

These are some of the DSP news items that stood out recently:

Positive Sentiment: UBS maintained a Buy rating despite lowering its price target from $19 to $18; DA Davidson also initiated coverage with a Buy rating. These calls signal continued analyst optimism, though UBS’s target reduction is a caution. UBS recommendations DA Davidson recommendations
Positive Sentiment: Management projected 20%+ annual growth in contribution ex-TAC in 2027 and highlighted expansion of its buy-side AI capabilities and Waymark generative CTV creative, pointing to potential longer-term growth opportunities. Viant growth and AI plans
Neutral Sentiment: A short-interest update describes a large increase but reports total short interest of zero shares, so it provides no clear evidence of meaningful short positioning.

Hedge Funds Weigh In On Viant Technology

A number of institutional investors and hedge funds have recently added to or reduced their stakes in DSP. Versant Capital Management Inc raised its stake in Viant Technology by 202.3% during the 2nd quarter. Versant Capital Management Inc now owns 2,772 shares of the company’s stock valued at $35,000 after acquiring an additional 1,855 shares in the last quarter. State of Wyoming bought a new position in shares of Viant Technology in the third quarter worth $68,000. Meeder Asset Management Inc. acquired a new position in shares of Viant Technology during the first quarter valued at $97,000. Hillsdale Investment Management Inc. acquired a new position in shares of Viant Technology during the first quarter valued at $320,000. Finally, Ritholtz Wealth Management acquired a new position in shares of Viant Technology during the third quarter valued at $432,000. 11.38% of the stock is owned by institutional investors.

Viant Technology Stock Down 2.8%

The business’s 50 day moving average is $12.83 and its two-hundred day moving average is $11.80. The firm has a market capitalization of $796.37 million, a P/E ratio of 47.92 and a beta of 1.16.

Viant Technology (NASDAQ:DSP – Get Free Report) last announced its earnings results on Monday, November 9th. The company reported $0.13 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.05 by $0.08. The firm had revenue of $110.43 million during the quarter, compared to analyst estimates of $66.16 million. Viant Technology had a net margin of 1.88% and a return on equity of 1.96%. As a group, equities analysts anticipate that Viant Technology Inc. will post -0.59 earnings per share for the current fiscal year.

About Viant Technology

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Viant Technology is an advertising technology company that provides a demand-side platform for planning, buying and measuring digital advertising. Its software helps advertisers and agencies run programmatic campaigns across channels including connected TV, mobile, audio and digital out-of-home. The company’s platform includes tools for campaign management, audience targeting and measurement. Viant also offers identity and data capabilities designed to help advertisers reach audiences across devices and assess campaign performance.