ServiceNow, Inc. $NOW Shares Bought by UNIVEST FINANCIAL Corp

Posted by Brian Himes on Nov 12th, 2026

UNIVEST FINANCIAL Corp increased its position in shares of ServiceNow, Inc. (NYSE:NOW – Free Report) by 153.1% during the third quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 98,244 shares of the information technology services provider’s stock after purchasing an additional 59,435 shares during the period. UNIVEST FINANCIAL Corp’s holdings in ServiceNow were worth $13,166,000 at the end of the most recent reporting period.

A number of other large investors have also modified their holdings of NOW. Bank of Nova Scotia boosted its holdings in ServiceNow by 53.3% during the first quarter. Bank of Nova Scotia now owns 1,018,036 shares of the information technology services provider’s stock valued at $106,436,000 after purchasing an additional 353,749 shares in the last quarter. Sapient Capital LLC grew its stake in shares of ServiceNow by 266.0% in the 2nd quarter. Sapient Capital LLC now owns 77,661 shares of the information technology services provider’s stock valued at $7,710,000 after purchasing an additional 56,444 shares during the period. Meeder Advisory Services Inc. acquired a new position in shares of ServiceNow in the 2nd quarter worth approximately $2,881,000. Vestor Capital LLC raised its holdings in shares of ServiceNow by 38,987.2% in the 1st quarter. Vestor Capital LLC now owns 122,343 shares of the information technology services provider’s stock worth $12,791,000 after buying an additional 122,030 shares in the last quarter. Finally, Cardano Risk Management B.V. raised its holdings in shares of ServiceNow by 6.9% in the 2nd quarter. Cardano Risk Management B.V. now owns 484,785 shares of the information technology services provider’s stock worth $48,129,000 after buying an additional 31,119 shares in the last quarter. 87.18% of the stock is currently owned by institutional investors and hedge funds.

Insider Activity at ServiceNow

In other ServiceNow news, insider Jacqueline P. Canney sold 1,289 shares of the business’s stock in a transaction on Monday, November 9th. The stock was sold at an average price of $101.70, for a total value of $131,091.30. Following the transaction, the insider owned 30,042 shares of the company’s stock, valued at approximately $3,055,271.40. The trade was a 4.11% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Paul Chamberlain sold 2,700 shares of the business’s stock in a transaction on Thursday, August 27th. The stock was sold at an average price of $135.50, for a total value of $365,850.00. Following the completion of the transaction, the director directly owned 43,990 shares in the company, valued at approximately $5,960,645. This represents a 5.78% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 13,870 shares of company stock valued at $1,880,595 in the last three months. Corporate insiders own 0.34% of the company’s stock.

Analyst Upgrades and Downgrades

Several equities analysts recently commented on the company. TD Cowen cut their target price on ServiceNow from $165.00 to $160.00 and set a “buy” rating for the company in a research report on Thursday, October 29th. Oppenheimer reiterated an “outperform” rating and issued a $165.00 price target on shares of ServiceNow in a research report on Thursday, October 29th. Benchmark reiterated a “buy” rating on shares of ServiceNow in a research note on Friday, July 17th. Truist Financial set a $150.00 price objective on ServiceNow and gave the company a “buy” rating in a report on Thursday, October 29th. Finally, Barclays set a $152.00 price objective on ServiceNow and gave the company an “overweight” rating in a report on Thursday, October 29th. One research analyst has rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating, three have issued a Hold rating and three have given a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average price target of $154.50.

Read Our Latest Stock Analysis on NOW

ServiceNow Stock Performance

NYSE NOW opened at $102.85 on Thursday. The firm has a market cap of $106.76 billion, a price-to-earnings ratio of 73.99, a PEG ratio of 1.95 and a beta of 1.00. The company has a 50 day moving average of $133.69 and a 200-day moving average of $114.40. The company has a current ratio of 0.72, a quick ratio of 0.72 and a debt-to-equity ratio of 0.42. ServiceNow, Inc. has a 1-year low of $81.24 and a 1-year high of $175.00.

ServiceNow (NYSE:NOW – Get Free Report) last posted its earnings results on Wednesday, October 28th. The information technology services provider reported $1.00 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.02 by ($0.02). The firm had revenue of $4.11 billion during the quarter, compared to the consensus estimate of $4.09 billion. ServiceNow had a net margin of 9.36% and a return on equity of 15.17%. The business’s revenue was up 20.5% on a year-over-year basis. During the same quarter last year, the firm posted $4.82 EPS. On average, equities analysts forecast that ServiceNow, Inc. will post 2.12 earnings per share for the current fiscal year.

More ServiceNow News

Here’s some of the latest news about NOW:

Positive Sentiment: ServiceNow’s expanding AI capabilities and its Google Cloud partnership—enabling Gemini Enterprise to carry out business workflows—could support long-term growth. However, the financial payoff from AI remains uncertain. Where Will ServiceNow Stock Be in 2 Years?
Neutral Sentiment: An analyst survey cited an average price target of $154.50, though targets may not reflect the latest market concerns. Insider Jacqueline Canney’s reported share sale was made under a pre-arranged plan to cover tax withholding on equity awards, making it less informative as a signal of her outlook. Analyst price target report
Negative Sentiment: NOW has fallen about 29% over the past month, amid concerns that new AI tools from Anthropic could intensify competition for enterprise software providers. The selloff also follows the latest quarterly report: revenue grew 20.5% year over year and beat estimates, but earnings per share slightly missed consensus. ServiceNow drops 29% in a month

ServiceNow Profile

(Free Report)

ServiceNow, Inc. provides cloud-based software that helps organizations manage digital workflows and automate business processes. Founded in 2004 by Fred Luddy, the company began with a focus on IT service management and has expanded its platform to support a range of enterprise operations. Its products include tools for IT service and operations management, customer service, human resources, security, and application development. ServiceNow also offers artificial intelligence capabilities, including tools designed to help organizations automate tasks and find information across workflows.