Upwork (NASDAQ:UPWK – Get Free Report) and Where Food Comes From (NASDAQ:WFCF – Get Free Report) are both small-cap industrials companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, earnings, risk, valuation and profitability.
Volatility and Risk
Upwork has a beta of 1.03, indicating that its share price is 3% more volatile than the S&P 500. Comparatively, Where Food Comes From has a beta of 0.14, indicating that its share price is 86% less volatile than the S&P 500.
Analyst Ratings
This is a breakdown of current recommendations for Upwork and Where Food Comes From, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Upwork | 1 | 9 | 3 | 0 | 2.15 |
| Where Food Comes From | 0 | 1 | 0 | 0 | 2.00 |
Upwork presently has a consensus target price of $13.55, indicating a potential upside of 39.12%. Given Upwork’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Upwork is more favorable than Where Food Comes From.
Profitability
This table compares Upwork and Where Food Comes From’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Upwork | 13.53% | 16.92% | 8.79% |
| Where Food Comes From | 5.78% | 15.39% | 10.24% |
Insider & Institutional Ownership
77.7% of Upwork shares are held by institutional investors. Comparatively, 18.8% of Where Food Comes From shares are held by institutional investors. 4.9% of Upwork shares are held by insiders. Comparatively, 53.5% of Where Food Comes From shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Valuation and Earnings
This table compares Upwork and Where Food Comes From”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Upwork | $787.78 million | 1.56 | $115.43 million | $0.81 | 12.02 |
| Where Food Comes From | $24.89 million | 3.26 | $1.54 million | $0.28 | 58.21 |
Upwork has higher revenue and earnings than Where Food Comes From. Upwork is trading at a lower price-to-earnings ratio than Where Food Comes From, indicating that it is currently the more affordable of the two stocks.
Summary
Upwork beats Where Food Comes From on 10 of the 14 factors compared between the two stocks.
About Upwork
Upwork operates an online marketplace that connects businesses with independent professionals and agencies for contract and project-based work. The platform supports hiring across areas such as software development, design, marketing, writing, customer service and consulting. Its services include the Talent Marketplace, where clients can find and hire professionals, and Project Catalog, which offers predefined services with set scopes. Upwork also provides solutions for larger organizations seeking to source and manage freelance talent.
About Where Food Comes From
Where Food Comes From, Inc. provides verification, certification, and traceability services for the agricultural and food industries. The company helps producers, processors, retailers, and food brands substantiate claims about how products are raised, grown, sourced, and handled throughout the supply chain. Its services include source and origin verification, sustainability and production-practice audits, animal welfare assessments, organic and non-GMO certification support, and supply-chain data and traceability solutions.
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