Morgan Stanley Issues Positive Forecast for Trade Desk (NASDAQ:TTD) Stock Price

Posted by Brenda Bartman on Nov 10th, 2026

Trade Desk (NASDAQ:TTD – Get Free Report) had its price target lifted by equities researchers at Morgan Stanley from $13.00 to $14.00 in a research note issued on Tuesday, Benzinga reports. The brokerage currently has an “equal weight” rating on the technology company’s stock. Morgan Stanley‘s price target indicates a potential downside of 8.71% from the company’s previous close.

Other analysts have also recently issued research reports about the stock. BMO Capital Markets cut shares of Trade Desk from an “outperform” rating to a “market perform” rating and set a $15.00 target price for the company. in a research note on Friday, August 7th. Wolfe Research reiterated an “outperform” rating and issued a $16.00 price target on shares of Trade Desk in a research note on Friday, August 7th. Wells Fargo & Company set a $12.00 price target on shares of Trade Desk and gave the company an “equal weight” rating in a report on Friday, August 7th. Guggenheim raised their price objective on shares of Trade Desk from $13.00 to $16.00 and gave the stock a “neutral” rating in a research report on Tuesday. Finally, Zacks Research upgraded Trade Desk from a “strong sell” rating to a “hold” rating in a report on Friday, October 9th. Four analysts have rated the stock with a Buy rating, twenty-six have assigned a Hold rating and nine have issued a Sell rating to the company’s stock. According to data from MarketBeat, the stock has an average rating of “Reduce” and a consensus price target of $18.61.

Check Out Our Latest Report on TTD

Trade Desk Stock Performance

TTD traded up $0.41 during trading hours on Tuesday, reaching $15.34. The company’s stock had a trading volume of 37,168,084 shares, compared to its average volume of 20,315,400. Trade Desk has a 52 week low of $11.62 and a 52 week high of $45.50. The company’s 50-day moving average is $13.09 and its 200-day moving average is $19.52. The firm has a market cap of $7.21 billion, a PE ratio of 18.22, a price-to-earnings-growth ratio of 1.43 and a beta of 0.98.

Trade Desk (NASDAQ:TTD – Get Free Report) last released its quarterly earnings data on Monday, November 9th. The technology company reported $0.33 EPS for the quarter, topping analysts’ consensus estimates of $0.04 by $0.29. Trade Desk had a net margin of 13.61% and a return on equity of 16.09%. The firm had revenue of $735.97 million during the quarter, compared to analysts’ expectations of $650.93 million. During the same period in the previous year, the business posted $0.45 earnings per share. The company’s revenue for the quarter was down .5% compared to the same quarter last year. Equities analysts anticipate that Trade Desk will post 0.52 earnings per share for the current fiscal year.

Institutional Trading of Trade Desk

Hedge funds and other institutional investors have recently bought and sold shares of the business. Deane Retirement Strategies Inc. acquired a new stake in shares of Trade Desk during the 2nd quarter worth approximately $2,101,000. First Trust Advisors LP raised its position in Trade Desk by 32.1% during the first quarter. First Trust Advisors LP now owns 1,448,758 shares of the technology company’s stock valued at $32,872,000 after purchasing an additional 351,771 shares in the last quarter. SEB Asset Management AB acquired a new position in Trade Desk during the first quarter valued at approximately $2,007,000. Tidal Investments LLC lifted its stake in Trade Desk by 148.0% during the second quarter. Tidal Investments LLC now owns 122,121 shares of the technology company’s stock worth $2,208,000 after purchasing an additional 72,888 shares during the last quarter. Finally, Hsbc Holdings PLC lifted its stake in Trade Desk by 6.1% during the first quarter. Hsbc Holdings PLC now owns 1,083,635 shares of the technology company’s stock worth $24,737,000 after purchasing an additional 62,672 shares during the last quarter. Institutional investors and hedge funds own 67.77% of the company’s stock.

Key Headlines Impacting Trade Desk

Here are the key news stories impacting Trade Desk this week:

Positive Sentiment: Third-quarter adjusted earnings were $0.33 per share and revenue was about $736 million, topping analyst expectations. The company forecast fourth-quarter revenue of $755 million, above the roughly $692 million consensus estimate. Benzinga: What’s Going On With Trade Desk Stock Tuesday?
Positive Sentiment: Management expanded its share-repurchase authorization, while a planned 15% workforce reduction is expected to generate more than $100 million in gross savings in 2027. Investors may also see AI products and connected-TV opportunities as potential growth drivers. The Motley Fool: Three Key Takeaways for Long-Term Investors
Neutral Sentiment: Analyst actions were cautious overall: Needham reaffirmed its Buy rating and $19 target, while RBC and Guggenheim raised targets but maintained sector-perform or neutral ratings. Wedbush kept its neutral rating and $15 target.
Negative Sentiment: Revenue fell 0.5% year over year—the first contraction in years—and management acknowledged growth remains below its desired level. Commentary about discounts, layoffs and competitive pressure raises questions about how sustainable the rebound will be. 24/7 Wall St.: Revenue Shrunk for the First Time in Years

Trade Desk Company Profile

(Get Free Report)

The Trade Desk, Inc. provides a technology platform that helps advertisers and advertising agencies plan, buy, and measure digital advertising. Its self-service platform uses automated, data-driven tools to help clients purchase advertising inventory across channels such as connected TV, mobile, audio, and display. The company also offers tools for campaign management, audience targeting, measurement, and access to data and advertising inventory. Its platform is designed to help clients manage campaigns across multiple media channels and publishers.