Atour Lifestyle (NASDAQ:ATAT – Get Free Report) and Bloomin’ Brands (NASDAQ:BLMN – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, dividends, valuation, analyst recommendations, profitability, earnings and risk.
Analyst Ratings
This is a breakdown of current ratings for Atour Lifestyle and Bloomin’ Brands, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Atour Lifestyle | 0 | 1 | 8 | 0 | 2.89 |
| Bloomin’ Brands | 0 | 11 | 0 | 0 | 2.00 |
Atour Lifestyle presently has a consensus price target of $46.62, indicating a potential upside of 30.47%. Bloomin’ Brands has a consensus price target of $11.10, indicating a potential upside of 8.02%. Given Atour Lifestyle’s stronger consensus rating and higher possible upside, equities research analysts clearly believe Atour Lifestyle is more favorable than Bloomin’ Brands.
Risk and Volatility
Atour Lifestyle has a beta of 0.66, meaning that its share price is 34% less volatile than the S&P 500. Comparatively, Bloomin’ Brands has a beta of 1.3, meaning that its share price is 30% more volatile than the S&P 500.
Insider and Institutional Ownership
17.8% of Atour Lifestyle shares are held by institutional investors. 1.2% of Bloomin’ Brands shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Profitability
This table compares Atour Lifestyle and Bloomin’ Brands’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Atour Lifestyle | 16.75% | 55.00% | 22.21% |
| Bloomin’ Brands | 0.70% | 28.95% | 3.47% |
Earnings & Valuation
This table compares Atour Lifestyle and Bloomin’ Brands”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Atour Lifestyle | $1.40 billion | 3.51 | $231.80 million | $2.03 | 17.60 |
| Bloomin’ Brands | $3.96 billion | 0.22 | $8.24 million | $0.82 | 12.54 |
Atour Lifestyle has higher earnings, but lower revenue than Bloomin’ Brands. Bloomin’ Brands is trading at a lower price-to-earnings ratio than Atour Lifestyle, indicating that it is currently the more affordable of the two stocks.
Summary
Atour Lifestyle beats Bloomin’ Brands on 11 of the 14 factors compared between the two stocks.
About Atour Lifestyle
Atour Lifestyle Holdings Limited, through its subsidiaries, develops lifestyle brands around hotel offerings in the People’s Republic of China. The company provides hotel management services, including day-to-day management services of the hotels for the franchisees; and sells hotel supplies and other products. It also offers retail management service; investment management service; financial information service management; property management services; and software and technology services, as well as operates travel agency. Atour Lifestyle Holdings Limited was incorporated in 2012 and is headquartered in Shanghai, China.
About Bloomin’ Brands
Bloomin’ Brands, Inc. engages in the acquisition, operation, design, and development of restaurant concepts. It operates through the U.S. and International geographical segments. The U.S. segment operates in the USA and Puerto Rico. The International segment operates in Brazil, South Korea, Hong Kong, and China. Its brands include Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, and Fleming’s Prime Steakhouse and Wine Bar. The company was founded by Chris Thomas Sullivan, Robert Danker Basham and John Timothy Gannon in March 1988 and is headquartered in Tampa, FL.
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