Amazon.com, Inc. $AMZN Stock: Madrona Financial Services LLC Grows Stake

Posted by Stanley Muller on Nov 9th, 2026

Madrona Financial Services LLC lifted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN – Free Report) by 62.4% in the 3rd quarter, HoldingsChannel.com reports. The fund owned 18,149 shares of the e-commerce giant’s stock after acquiring an additional 6,973 shares during the period. Madrona Financial Services LLC’s holdings in Amazon.com were worth $4,522,000 as of its most recent SEC filing.

A number of other hedge funds have also made changes to their positions in the stock. State Street Corp raised its position in shares of Amazon.com by 5.5% in the second quarter. State Street Corp now owns 411,848,346 shares of the e-commerce giant’s stock valued at $95,504,904,000 after purchasing an additional 21,398,025 shares during the period. Bank of America Corp DE bought a new stake in Amazon.com during the second quarter valued at about $22,218,775,000. Bank of New York Mellon Corp acquired a new stake in Amazon.com in the 2nd quarter valued at approximately $16,341,405,000. Amundi grew its position in Amazon.com by 3.9% in the 2nd quarter. Amundi now owns 63,822,242 shares of the e-commerce giant’s stock worth $15,211,393,000 after purchasing an additional 2,421,739 shares during the last quarter. Finally, Legal & General Group Plc acquired a new stake in Amazon.com during the second quarter worth about $12,831,376,000. Institutional investors and hedge funds own 72.20% of the company’s stock.

Insider Activity at Amazon.com

In other news, CEO Andrew Jassy sold 20,000 shares of the firm’s stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $5,180,200.00. Following the completion of the sale, the chief executive officer directly owned 2,235,766 shares in the company, valued at approximately $579,085,751.66. This trade represents a 0.89% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,343 shares of Amazon.com stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $606,860.43. Following the completion of the transaction, the vice president directly owned 119,780 shares of the company’s stock, valued at $31,024,217.80. This represents a 1.92% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders have sold 71,589 shares of company stock valued at $18,545,595. 8.90% of the stock is currently owned by company insiders.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: AWS growth could be a major long-term catalyst. CEO Andy Jassy sees AWS potentially becoming a $1 trillion business over the next decade, with strong AI demand supporting rapid growth. That outlook may help reassure investors that Amazon’s large infrastructure investments can generate substantial future revenue. Article: Amazon’s CEO Andy Jassy Just Announced Huge News for Amazon Investors
Positive Sentiment: Advertising remains another growth engine. Amazon’s ad revenue grew 12% in the latest quarter, and management expects high-teens growth next, offering a potential boost beyond retail and cloud. Article: Not Alphabet. Not Meta. This Is the Digital Advertising Stock I’d Buy Right Now
Neutral Sentiment: Amazon is testing text-based shopping with Alexa for selected U.S. customers. The AI assistant can help find products, build carts and complete purchases; the feature could improve shopping convenience, though its impact on sales is not yet clear. Article: Amazon rolls out text-based shopping through Alexa
Negative Sentiment: Spending and cash-flow concerns remain a near-term overhang. Despite record operating margins, investors are scrutinizing the cash required for Amazon’s AI and data-center buildout. Its latest quarterly EPS and revenue also came in slightly below consensus estimates. Article: Amazon Just Delivered a Record-Breaking Quarter. But There’s One Number Investors Shouldn’t Ignore
Negative Sentiment: Potential data-center rules could raise costs. Midterm election results have increased attention on restrictions that could require Amazon and other tech companies to pay more of the power and grid costs associated with their data centers, potentially complicating expansion plans. Article: Microsoft and Google Face a New Bill as Data Centers Have to Pay Their Own Costs

Analyst Ratings Changes

AMZN has been the topic of several analyst reports. Monness Crespi & Hardt boosted their price target on shares of Amazon.com from $315.00 to $330.00 and gave the company a “buy” rating in a report on Friday, July 31st. Cantor Fitzgerald decreased their price target on Amazon.com from $310.00 to $280.00 and set an “overweight” rating on the stock in a research note on Friday, October 30th. Yorkville Ives assumed coverage on Amazon.com in a research note on Monday, October 19th. They issued an “outperform” rating and a $300.00 price target on the stock. Evercore reiterated an “outperform” rating on shares of Amazon.com in a research report on Friday, October 30th. Finally, Citigroup reiterated a “market outperform” rating on shares of Amazon.com in a research note on Friday, October 30th. Two equities research analysts have rated the stock with a Strong Buy rating, fifty-five have given a Buy rating and three have given a Hold rating to the company. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $321.74.

View Our Latest Analysis on Amazon.com

Amazon.com Price Performance

NASDAQ AMZN opened at $259.30 on Monday. The stock’s 50 day simple moving average is $253.96 and its 200 day simple moving average is $243.57. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $287.20. The firm has a market cap of $2.80 trillion, a PE ratio of 20.96, a price-to-earnings-growth ratio of 1.97 and a beta of 1.49. The company has a debt-to-equity ratio of 0.28, a current ratio of 0.99 and a quick ratio of 0.82.

Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its quarterly earnings data on Thursday, October 29th. The e-commerce giant reported $1.89 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.08). The business had revenue of $201.94 billion during the quarter, compared to the consensus estimate of $202.22 billion. Amazon.com had a net margin of 16.90% and a return on equity of 15.72%. The company’s revenue for the quarter was up 12.1% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $1.95 EPS. As a group, sell-side analysts forecast that Amazon.com, Inc. will post 7.80 earnings per share for the current fiscal year.

Amazon.com Company Profile

(Free Report)

Amazon.com, Inc is a technology and e-commerce company founded by Jeff Bezos in 1994 as an online bookstore. It has since grown into a global business serving consumers, sellers, developers, enterprises and content creators.

Amazon operates online stores and marketplaces, where it sells products directly and enables third-party sellers to reach customers. Its other businesses include Amazon Web Services, which provides cloud computing and related services; digital advertising; Prime memberships; and entertainment offerings such as streaming video and music.