Salesforce Inc. $CRM Stock: Brighton Jones LLC Boosts Holdings

Posted by Geri Gentry on Nov 8th, 2026

Brighton Jones LLC lifted its position in shares of Salesforce Inc. (NYSE:CRM – Free Report) by 35.6% during the 3rd quarter, Holdings Channel.com reports. The fund owned 43,215 shares of the CRM provider’s stock after buying an additional 11,351 shares during the period. Brighton Jones LLC’s holdings in Salesforce were worth $9,921,000 at the end of the most recent reporting period.

Other institutional investors and hedge funds have also modified their holdings of the company. BlackRock Inc. purchased a new position in Salesforce in the 2nd quarter valued at approximately $11,396,844,000. Arrowstreet Capital Limited Partnership raised its holdings in Salesforce by 130.2% during the first quarter. Arrowstreet Capital Limited Partnership now owns 12,659,217 shares of the CRM provider’s stock worth $2,363,096,000 after purchasing an additional 7,160,302 shares during the last quarter. Bank of America Corp DE purchased a new stake in Salesforce during the second quarter worth $1,914,086,000. Legal & General Group Plc purchased a new stake in Salesforce during the second quarter worth $927,332,000. Finally, Bank of New York Mellon Corp purchased a new stake in Salesforce during the second quarter worth $844,928,000. Institutional investors and hedge funds own 80.43% of the company’s stock.

Insider Activity

In other news, Director David Blair Kirk purchased 4,176 shares of the firm’s stock in a transaction on Friday, September 18th. The shares were bought at an average cost of $239.33 per share, with a total value of $999,442.08. Following the purchase, the director directly owned 18,748 shares of the company’s stock, valued at approximately $4,486,958.84. This trade represents a 28.66% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Craig Conway sold 4,500 shares of Salesforce stock in a transaction dated Friday, September 4th. The stock was sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the sale, the director owned 5,437 shares of the company’s stock, valued at approximately $1,416,936.57. This trade represents a 45.29% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders own 3.50% of the company’s stock.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Salesforce’s planned acquisition of AI voice-agent company Cresta could strengthen Agentforce and Service Cloud, adding capabilities for customer-service automation. The deal also brings acquisition costs and execution risks. Article: Salesforce Bets on AI Voice Agents With Planned Cresta Acquisition
Positive Sentiment: Zacks Research upgraded Salesforce from “hold” to “strong buy,” a favorable analyst signal that may help counter near-term concerns. Article: Zacks Research rating
Neutral Sentiment: Salesforce is expanding its Coworker offering and promoting a 21-times growth claim, but the report notes that no baseline is provided, making the figure difficult to assess. Article: Salesforce Expands Coworker’s Reach, but Its 21× Growth Claim Has No Baseline
Neutral Sentiment: The company is extending Agent Fabric to help businesses manage AI agents across platforms. Its large customer base and reported 1.2 billion daily requests suggest potential, but investors still need evidence that the AI activity will translate into meaningful revenue. Article: Salesforce Stock: The 1 Number Investors Still Need to See
Negative Sentiment: A broader software sell-off is weighing on CRM, while S&P Global Ratings cut Salesforce’s credit rating to A from A+. S&P cited acquisition spending and a $25 billion debt-financed buyback, which lifted pro forma net debt relative to EBITDA above its previous downgrade threshold. The rating action raises concerns about leverage and aggressive capital allocation. Article: S&P cuts Salesforce to A on rising acquisition debt and buybacks

Wall Street Analysts Forecast Growth

Several analysts have weighed in on CRM shares. Stephens reissued an “equal weight” rating and issued a $289.00 target price on shares of Salesforce in a report on Friday, September 18th. Monness Crespi & Hardt lifted their price target on Salesforce from $222.00 to $266.00 and gave the stock a “buy” rating in a research note on Thursday, August 27th. Wall Street Zen cut shares of Salesforce from a “buy” rating to a “hold” rating in a research note on Saturday, August 1st. Jefferies Financial Group restated a “buy” rating on shares of Salesforce in a report on Tuesday, October 20th. Finally, Deutsche Bank Aktiengesellschaft began coverage on shares of Salesforce in a report on Monday, October 12th. They set a “buy” rating for the company. Four research analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, thirteen have issued a Hold rating and three have assigned a Sell rating to the stock. According to MarketBeat, Salesforce currently has a consensus rating of “Moderate Buy” and a consensus target price of $278.98.

Check Out Our Latest Stock Analysis on Salesforce

Salesforce Stock Performance

Salesforce stock opened at $213.96 on Friday. The company has a debt-to-equity ratio of 1.02, a quick ratio of 0.84 and a current ratio of 0.84. The stock has a fifty day moving average of $239.53 and a two-hundred day moving average of $198.64. The company has a market capitalization of $176.09 billion, a price-to-earnings ratio of 19.50, a PEG ratio of 0.97 and a beta of 1.24. Salesforce Inc. has a fifty-two week low of $146.32 and a fifty-two week high of $269.11.

Salesforce (NYSE:CRM – Get Free Report) last released its quarterly earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, topping analysts’ consensus estimates of $3.27 by $2.63. Salesforce had a return on equity of 24.90% and a net margin of 21.99%. The company had revenue of $11.35 billion during the quarter, compared to analysts’ expectations of $11.33 billion. During the same period in the previous year, the firm posted $2.91 earnings per share. The business’s revenue for the quarter was up 10.8% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. On average, analysts anticipate that Salesforce Inc. will post 12.82 EPS for the current fiscal year.

Salesforce Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Thursday, October 8th. Investors of record on Thursday, September 17th were given a dividend of $0.44 per share. This represents a $1.76 dividend on an annualized basis and a yield of 0.8%. The ex-dividend date was Thursday, September 17th. Salesforce’s dividend payout ratio (DPR) is currently 16.04%.

Salesforce Company Profile

(Free Report)

Salesforce, Inc is a cloud-based software company best known for customer relationship management (CRM) tools. Its platform helps businesses manage sales, customer service, marketing, commerce and customer data, and includes products such as Sales Cloud, Service Cloud, Data Cloud and Agentforce.

The company also offers Slack for workplace collaboration, Tableau for data analytics and visualization, and MuleSoft for connecting applications and data. Salesforce’s products are used by organizations across a range of industries and are available to customers around the world.

Founded in 1999 by Marc Benioff and other co-founders, Salesforce is headquartered in San Francisco.