Snap (NYSE:SNAP) Price Target Cut to $6.00 by Analysts at Citigroup

Posted by Brian Himes on Nov 7th, 2026

Snap (NYSE:SNAP – Free Report) had its price target trimmed by Citigroup from $6.75 to $6.00 in a report released on Friday,Benzinga reports. The brokerage currently has a neutral rating on the stock.

SNAP has been the topic of a number of other research reports. Sanford C. Bernstein reiterated a “market perform” rating and set a $5.00 price target on shares of Snap in a research report on Tuesday, July 21st. BMO Capital Markets restated an “outperform” rating on shares of Snap in a research report on Tuesday, August 4th. Susquehanna reaffirmed a “neutral” rating on shares of Snap in a research report on Tuesday, August 4th. Wall Street Zen lowered shares of Snap from a “buy” rating to a “hold” rating in a research note on Saturday, September 12th. Finally, Piper Sandler reiterated a “neutral” rating on shares of Snap in a research note on Tuesday, August 4th. One investment analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, twenty-three have given a Hold rating and two have issued a Sell rating to the stock. According to MarketBeat.com, Snap presently has a consensus rating of “Hold” and a consensus target price of $7.31.

View Our Latest Stock Report on Snap

Snap Stock Down 2.3%

Shares of NYSE:SNAP traded down $0.12 during trading on Friday, reaching $4.97. The stock had a trading volume of 40,528,431 shares, compared to its average volume of 41,171,368. The company has a market capitalization of $8.41 billion, a P/E ratio of -55.23 and a beta of 1.23. Snap has a one year low of $3.81 and a one year high of $9.13. The company has a current ratio of 2.94, a quick ratio of 2.94 and a debt-to-equity ratio of 1.75. The firm’s 50-day simple moving average is $5.75 and its 200 day simple moving average is $5.40.

Snap (NYSE:SNAP – Get Free Report) last posted its quarterly earnings data on Wednesday, November 4th. The company reported $0.03 earnings per share for the quarter. The firm had revenue of $1.72 billion during the quarter, compared to analysts’ expectations of $1.73 billion. Snap had a negative return on equity of 14.61% and a negative net margin of 4.90%. The business’s quarterly revenue was up 14.3% on a year-over-year basis. During the same quarter last year, the firm earned ($0.06) EPS. As a group, research analysts expect that Snap will post -0.03 EPS for the current fiscal year.

Insiders Place Their Bets

In other news, insider Ajit Mohan sold 6,797 shares of the stock in a transaction dated Wednesday, September 16th. The shares were sold at an average price of $5.82, for a total value of $39,558.54. Following the completion of the transaction, the insider owned 4,965,300 shares in the company, valued at $28,898,046. This trade represents a 0.14% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CAO Rebecca Morrow sold 20,000 shares of Snap stock in a transaction that occurred on Wednesday, September 9th. The shares were sold at an average price of $5.35, for a total transaction of $107,000.00. Following the sale, the chief accounting officer owned 578,105 shares of the company’s stock, valued at approximately $3,092,861.75. The trade was a 3.34% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 445,926 shares of company stock worth $2,326,930 in the last ninety days. 22.68% of the stock is owned by insiders.

Institutional Investors Weigh In On Snap

Hedge funds have recently modified their holdings of the company. Signaturefd LLC increased its stake in Snap by 68.9% in the third quarter. Signaturefd LLC now owns 5,211 shares of the company’s stock valued at $28,000 after purchasing an additional 2,126 shares during the last quarter. Jacobi Capital Management LLC acquired a new stake in Snap in the third quarter valued at $30,000. Fifth Third Bancorp grew its stake in Snap by 6,678.0% in the first quarter. Fifth Third Bancorp now owns 6,778 shares of the company’s stock worth $31,000 after purchasing an additional 6,678 shares in the last quarter. NFSG Corp lifted its position in shares of Snap by 52.7% in the 1st quarter. NFSG Corp now owns 8,400 shares of the company’s stock worth $39,000 after buying an additional 2,900 shares during the last quarter. Finally, EverSource Wealth Advisors LLC increased its holdings in shares of Snap by 135.6% in the 1st quarter. EverSource Wealth Advisors LLC now owns 8,525 shares of the company’s stock worth $39,000 after acquiring an additional 4,907 shares during the period. 47.52% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Snap

Here are the key news stories impacting Snap this week:

Positive Sentiment: Snap returned to net profitability and beat adjusted earnings expectations. Its 30 million paid subscribers also point to growing subscription revenue and a potential complement to advertising. Article: Snap Shares Fall More Than 10% as Revenue and User Growth Miss Forecasts Despite Higher Earnings Article: Snap Q3: The Potential Is There – The Conviction Isn’t
Neutral Sentiment: Traders bought a high volume of Snap call options, suggesting some are positioning for a rebound; options activity is not a reliable indication of future performance. Article: Traders Purchase High Volume of Call Options on Snap
Negative Sentiment: Third-quarter revenue rose 14% year over year to $1.72 billion but missed estimates, while daily active users also came in below expectations. The shortfalls raised concerns about the pace of Snap’s advertising recovery and overshadowed its earnings improvement. Article: Snap shares fall 13% as revenue and daily users miss estimates
Negative Sentiment: Several analysts cut price targets, reinforcing a more cautious outlook: Citigroup and UBS lowered targets to $6 and kept neutral ratings; JPMorgan cut its target to $5 and maintained an underweight rating; Cantor Fitzgerald lowered its target to $5 and stayed neutral. Barclays also halved its target to $8, though it retained an overweight rating. Citigroup ratings UBS ratings JPMorgan ratings
Negative Sentiment: Snap also announced a change in how it measures user engagement, which may complicate comparisons with prior periods as investors assess user trends. Article: Snap tumbles on revenue, user growth miss; announces metric shift

About Snap

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Snap Inc is a technology and social media company best known for Snapchat, a visual messaging and social networking application. Snapchat enables users to communicate through photos, videos, messages and Stories, while offering creative tools such as augmented reality (AR) Lenses and filters. The platform also includes features such as Snap Map, Spotlight and content from publishers and creators.

Snap generates most of its revenue from digital advertising, including video, augmented reality and other advertising formats delivered across Snapchat.