Wayfair (NYSE:W) Stock Price Target Raised at Deutsche Bank Aktiengesellschaft

Posted by Francis Steltz on Nov 6th, 2026

Wayfair (NYSE:W – Free Report) had its price target hoisted by Deutsche Bank Aktiengesellschaft from $120.00 to $140.00 in a research report released on Thursday. Deutsche Bank Aktiengesellschaft currently has a hold rating on the stock.

Several other equities research analysts have also recently commented on the stock. UBS Group boosted their price target on shares of Wayfair from $156.00 to $165.00 and gave the stock a “buy” rating in a research report on Thursday. The Goldman Sachs Group restated a “neutral” rating on shares of Wayfair in a research note on Wednesday, August 5th. Wedbush raised their price objective on Wayfair from $125.00 to $138.00 and gave the company a “neutral” rating in a report on Thursday. Zacks Research raised Wayfair from a “hold” rating to a “strong-buy” rating in a research report on Tuesday. Finally, Sanford C. Bernstein lifted their target price on Wayfair from $125.00 to $140.00 and gave the company an “outperform” rating in a research report on Thursday. Three research analysts have rated the stock with a Strong Buy rating, fifteen have issued a Buy rating, twelve have given a Hold rating and one has given a Sell rating to the stock. According to MarketBeat.com, Wayfair has an average rating of “Moderate Buy” and a consensus price target of $128.57.

Check Out Our Latest Research Report on W

Wayfair Stock Up 0.2%

Shares of W stock traded up $0.21 during trading on Thursday, reaching $113.59. The company’s stock had a trading volume of 89,218 shares, compared to its average volume of 3,364,848. The business has a fifty day moving average price of $105.74 and a 200-day moving average price of $89.17. The company has a market cap of $14.99 billion, a price-to-earnings ratio of -91.45, a price-to-earnings-growth ratio of 4.26 and a beta of 3.10. Wayfair has a one year low of $55.60 and a one year high of $127.99.

Wayfair (NYSE:W – Get Free Report) last announced its earnings results on Wednesday, November 4th. The company reported $0.93 EPS for the quarter, topping the consensus estimate of $0.80 by $0.13. The business had revenue of $3.42 billion during the quarter, compared to analysts’ expectations of $3.38 billion. Wayfair had a negative net margin of 1.21% and a negative return on equity of 5.14%. The firm’s revenue was up 9.7% on a year-over-year basis. During the same quarter in the prior year, the company posted $0.70 earnings per share. Research analysts anticipate that Wayfair will post 0.97 EPS for the current year.

Insider Buying and Selling

In other Wayfair news, CEO Niraj Shah sold 117,000 shares of the company’s stock in a transaction on Thursday, October 15th. The shares were sold at an average price of $111.25, for a total transaction of $13,016,250.00. Following the sale, the chief executive officer directly owned 105,137 shares of the company’s stock, valued at approximately $11,696,491.25. This represents a 52.67% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CTO Fiona Tan sold 8,000 shares of the stock in a transaction on Tuesday, October 20th. The shares were sold at an average price of $115.00, for a total transaction of $920,000.00. Following the completion of the sale, the chief technology officer owned 196,698 shares of the company’s stock, valued at approximately $22,620,270. This represents a 3.91% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 677,070 shares of company stock worth $72,236,934. Insiders own 18.44% of the company’s stock.

Institutional Investors Weigh In On Wayfair

Institutional investors and hedge funds have recently modified their holdings of the company. VIRGINIA RETIREMENT SYSTEMS ET Al bought a new position in Wayfair during the second quarter worth about $2,001,000. Baird Financial Group Inc. acquired a new position in Wayfair during the second quarter worth approximately $16,362,000. WINTON GROUP Ltd bought a new stake in Wayfair in the second quarter valued at approximately $3,207,000. Assenagon Asset Management S.A. raised its stake in Wayfair by 42.2% in the second quarter. Assenagon Asset Management S.A. now owns 818,591 shares of the company’s stock valued at $75,654,000 after buying an additional 242,791 shares during the period. Finally, Public Employees Retirement System of Ohio bought a new stake in Wayfair in the second quarter valued at approximately $2,874,000. 89.67% of the stock is owned by institutional investors.

Wayfair News Roundup

Here are the key news stories impacting Wayfair this week:

Positive Sentiment: Analysts raised targets and ratings. RBC lifted its target to $128 while maintaining Sector Perform; BNP Paribas Exane raised its target to $134 with a Neutral rating. Needham raised its target to $145 and kept Buy, Wells Fargo raised its target to $140 and kept Overweight, and Gordon Haskett upgraded Wayfair to Buy with a $160 target. Read More., Read More., Read More., Read More., Read More.
Positive Sentiment: Q3 results and U.S. growth were strong. Wayfair reported $0.93 in EPS and $3.42 billion in revenue, ahead of estimates; revenue rose 9.7% year over year. U.S. sales growth and market-share gains, alongside improved advertising-cost leverage, supported the results. Read More.
Neutral Sentiment: Management sees continued growth, with execution still important. Wayfair forecast high-single-digit Q4 growth and a 6%–7% adjusted EBITDA margin, while highlighting loyalty programs, AI initiatives and store expansion. Read More.
Negative Sentiment: Holiday marketing costs could weigh on margins. The Q4 outlook calls for heavier holiday advertising, which may limit the benefit of sales growth. The stock has also had a substantial recent run, potentially leaving it more sensitive to profit-taking or expectations. Read More.

Wayfair Company Profile

(Get Free Report)

Wayfair Inc is an e-commerce company that sells furniture, home furnishings and related products through digital platforms. Its selection includes furniture, décor, lighting, rugs, mattresses, kitchen and dining products, housewares, home improvement items, outdoor furnishings and other goods for residential and commercial spaces.

The company operates a portfolio of online brands and retail websites, including Wayfair, Joss & Main, AllModern, Birch Lane and Perigold. These brands are designed to serve different customer preferences, price points and areas of the home-furnishings market.