NIKE (NYSE:NKE) Downgraded by Truist Financial to “Sell”

Posted by Francis Steltz on Nov 6th, 2026

Truist Financial cut shares of NIKE (NYSE:NKE – Free Report) from a hold rating to a sell rating in a research report report published on Thursday morning, MarketBeat Ratings reports. The firm currently has $29.00 price objective on the footwear maker’s stock.

Several other equities research analysts have also recently commented on the company. UBS Group reaffirmed a “neutral” rating on shares of NIKE in a report on Thursday, October 22nd. DZ Bank lowered NIKE from a “strong-buy” rating to a “strong sell” rating in a research note on Friday, October 2nd. KeyCorp restated a “sector weight” rating on shares of NIKE in a report on Friday, October 2nd. HSBC dropped their target price on NIKE from $48.00 to $40.00 and set a “hold” rating for the company in a report on Monday, September 28th. Finally, Wolfe Research began coverage on NIKE in a research note on Wednesday, October 21st. They issued an “underperform” rating and a $28.00 target price for the company. One analyst has rated the stock with a Strong Buy rating, seven have given a Buy rating, twenty have assigned a Hold rating and twelve have issued a Sell rating to the stock. According to data from MarketBeat, the stock presently has an average rating of “Reduce” and a consensus price target of $40.93.

Read Our Latest Stock Report on NKE

NIKE Stock Performance

NKE opened at $39.59 on Thursday. The firm has a market capitalization of $58.80 billion, a PE ratio of 19.03, a PEG ratio of 4.73 and a beta of 1.01. NIKE has a twelve month low of $31.97 and a twelve month high of $69.14. The firm’s 50-day moving average price is $36.90 and its 200 day moving average price is $45.76. The company has a current ratio of 2.07, a quick ratio of 1.39 and a debt-to-equity ratio of 0.39.

NIKE (NYSE:NKE – Get Free Report) last released its quarterly earnings data on Thursday, October 1st. The footwear maker reported $0.48 EPS for the quarter, beating analysts’ consensus estimates of $0.43 by $0.05. The company had revenue of $11.21 billion during the quarter, compared to the consensus estimate of $11.32 billion. NIKE had a net margin of 6.74% and a return on equity of 15.94%. NIKE’s quarterly revenue was down 4.3% on a year-over-year basis. During the same quarter in the prior year, the firm earned $0.49 EPS. NIKE has set its FY 2027 guidance at 1.150-1.350 EPS. As a group, sell-side analysts expect that NIKE will post 1.22 EPS for the current fiscal year.

Insider Buying and Selling

In related news, COO Venkatesh Alagirisamy sold 3,671 shares of the company’s stock in a transaction that occurred on Wednesday, September 9th. The stock was sold at an average price of $37.59, for a total value of $137,992.89. Following the transaction, the chief operating officer directly owned 104,862 shares in the company, valued at approximately $3,941,762.58. This represents a 3.38% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, EVP Philip McCartney sold 2,559 shares of the stock in a transaction that occurred on Wednesday, September 9th. The stock was sold at an average price of $37.59, for a total value of $96,192.81. Following the completion of the transaction, the executive vice president owned 78,121 shares of the company’s stock, valued at $2,936,568.39. The trade was a 3.17% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Corporate insiders own 1.10% of the company’s stock.

Hedge Funds Weigh In On NIKE

Hedge funds have recently modified their holdings of the business. Scarborough Advisors LLC purchased a new stake in NIKE during the first quarter worth approximately $25,000. Reyes Financial Architecture Inc. acquired a new position in NIKE in the third quarter valued at approximately $26,000. Meeder Asset Management Inc. increased its stake in NIKE by 108.4% in the first quarter. Meeder Asset Management Inc. now owns 548 shares of the footwear maker’s stock valued at $29,000 after purchasing an additional 285 shares during the last quarter. Atlas Wealth LLC purchased a new position in NIKE in the first quarter valued at approximately $31,000. Finally, University of Texas Texas AM Investment Management Co. purchased a new position in NIKE in the second quarter valued at approximately $33,000. 64.25% of the stock is currently owned by hedge funds and other institutional investors.

Trending Headlines about NIKE

Here are the key news stories impacting NIKE this week:

Positive Sentiment: Nike’s product reset is focused on performance innovation and fresh launches, while tighter control of Jordan releases and digital distribution may help protect full-price sales. Will Product Reset Change Nike’s Narrative
Positive Sentiment: Some coverage sees evidence of progress: gross margin expanded despite falling sales, and Nike recently beat quarterly EPS estimates. Nike vs. Lululemon
Neutral Sentiment: Nike’s first fully electric container barge in Vietnam supports its sustainability efforts, but the report does not indicate a near-term financial impact. Nike Put Vietnam’s First Fully Electric Container Barge Into Service
Negative Sentiment: CEO commentary about a “blind spot” comes as Jordan and Dunk sales shrink, raising concern that Nike has misjudged shifts in demand for major franchises. Nike CEO admits blind spot as Jordan and Dunk sales shrink
Negative Sentiment: Truist downgraded NKE to Sell and set a $29 target, citing risks across the business and valuation. That contrasts with more optimistic views and adds pressure after the stock’s recent rally. NKE Downgraded To Sell At Truist
Negative Sentiment: The turnaround still faces weak demand: one report says sales in China fell 25% year over year and Nike expects sales to decline this year. Is Now a Good Time to Buy Nike Stock?

NIKE Company Profile

(Get Free Report)

NIKE, Inc is a global athletic footwear, apparel, equipment and accessories company headquartered near Beaverton, Oregon. The company designs, develops, markets and sells products under the Nike, Jordan and Converse brands, serving athletes and consumers across a broad range of sports and lifestyle categories.

NIKE’s product portfolio includes athletic and casual footwear, performance and lifestyle apparel, sports equipment, accessories and digital fitness-related offerings. The company distributes its products through company-owned retail stores, digital platforms and wholesale partners, while also operating direct-to-consumer and membership programs.

The company traces its origins to 1964, when Phil Knight and Bill Bowerman founded Blue Ribbon Sports.