Lands’ End (NASDAQ:LE – Get Free Report) and National Vision (NASDAQ:EYE – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, risk, valuation, dividends, profitability, analyst recommendations and institutional ownership.
Institutional & Insider Ownership
37.5% of Lands’ End shares are owned by institutional investors. 2.1% of Lands’ End shares are owned by insiders. Comparatively, 2.4% of National Vision shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Analyst Recommendations
This is a breakdown of current ratings and price targets for Lands’ End and National Vision, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Lands’ End | 0 | 1 | 1 | 0 | 2.50 |
| National Vision | 0 | 4 | 7 | 0 | 2.64 |
Lands’ End presently has a consensus price target of $20.00, indicating a potential upside of 111.42%. National Vision has a consensus price target of $29.82, indicating a potential upside of 67.05%. Given Lands’ End’s higher possible upside, research analysts plainly believe Lands’ End is more favorable than National Vision.
Profitability
This table compares Lands’ End and National Vision’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Lands’ End | 26.62% | 7.96% | 3.38% |
| National Vision | 2.47% | 6.78% | 3.01% |
Volatility & Risk
Lands’ End has a beta of 2.27, meaning that its stock price is 127% more volatile than the S&P 500. Comparatively, National Vision has a beta of 0.96, meaning that its stock price is 4% less volatile than the S&P 500.
Valuation and Earnings
This table compares Lands’ End and National Vision”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Lands’ End | $1.34 billion | 0.21 | $5.51 million | $11.24 | 0.84 |
| National Vision | $1.99 billion | 0.71 | $29.60 million | $0.61 | 29.26 |
National Vision has higher revenue and earnings than Lands’ End. Lands’ End is trading at a lower price-to-earnings ratio than National Vision, indicating that it is currently the more affordable of the two stocks.
About Lands’ End
Lands’ End, Inc. operates as a digital retailer of apparel, swimwear, outerwear, accessories, footwear, home products, and uniform in the United States, Europe, Asia, and internationally. It operates through U.S. eCommerce, International, Outfitters, Third Party, and Retail segments. The company also sells uniform and logo apparel. It sells its products through e-commerce and company operated stores, as well as through third party distribution channels under the Lands’ End, Lands’ End Lighthouse, Squall, Tugless Tank, Drifter, Outrigger, and Marinac, Beach Living brands, as well as Supima, No-Gape, Starfish, Little Black Suit, Iron Knees, Hyde Park, Year’ Rounder, ClassMate, Willis & Geiger, and ThermaCheck brands. Lands’ End, Inc. was founded in 1963 and is headquartered in Dodgeville, Wisconsin.
About National Vision
National Vision Holdings, Inc., through its subsidiaries, operates as an optical retailer in the United States. The company operates in two segments, Owned & Host and Legacy. It offers eyeglasses and contact lenses, and optical accessory products; provides eye exams through its America’s Best, Eyeglass World, Vista Optical, Fred Meyer, and Vista Optical military, as well as Vision Center branded stores; and offers health maintenance organization and optometric services. National Vision Holdings, Inc. was founded in 1990 and is headquartered in Duluth, Georgia.
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