Vipshop (NYSE:VIPS – Get Free Report) is one of 142 publicly-traded companies in the “Broadline Retail” industry, but how does it weigh in compared to its rivals? We will compare Vipshop to related companies based on the strength of its profitability, dividends, risk, valuation, earnings, analyst recommendations and institutional ownership.
Institutional & Insider Ownership
48.8% of Vipshop shares are owned by institutional investors. Comparatively, 44.6% of shares of all “Broadline Retail” companies are owned by institutional investors. 29.5% of Vipshop shares are owned by insiders. Comparatively, 23.6% of shares of all “Broadline Retail” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Analyst Recommendations
This is a breakdown of recent ratings for Vipshop and its rivals, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Vipshop | 1 | 5 | 3 | 1 | 2.40 |
| Vipshop Competitors | 1405 | 5409 | 10887 | 310 | 2.56 |
Vipshop currently has a consensus target price of $17.16, suggesting a potential upside of 24.40%. As a group, “Broadline Retail” companies have a potential upside of 14.49%. Given Vipshop’s higher possible upside, analysts plainly believe Vipshop is more favorable than its rivals.
Dividends
Vipshop pays an annual dividend of $0.60 per share and has a dividend yield of 4.4%. Vipshop pays out 19.9% of its earnings in the form of a dividend. As a group, “Broadline Retail” companies pay a dividend yield of 29.7% and pay out 11.5% of their earnings in the form of a dividend. Vipshop lags its rivals as a dividend stock, given its lower dividend yield and higher payout ratio.
Earnings and Valuation
This table compares Vipshop and its rivals revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Net Income | Price/Earnings Ratio | |
| Vipshop | $105.13 billion | $1.04 billion | 4.57 |
| Vipshop Competitors | $54.97 billion | $1.71 billion | 15.12 |
Vipshop has higher revenue, but lower earnings than its rivals. Vipshop is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.
Profitability
This table compares Vipshop and its rivals’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Vipshop | 9.88% | 12.63% | 7.09% |
| Vipshop Competitors | -3.01% | -38.59% | -2.58% |
Volatility and Risk
Vipshop has a beta of 0.59, indicating that its share price is 41% less volatile than the S&P 500. Comparatively, Vipshop’s rivals have a beta of 1.74, indicating that their average share price is 74% more volatile than the S&P 500.
Summary
Vipshop beats its rivals on 8 of the 15 factors compared.
Vipshop Company Profile
Vipshop Holdings Limited operates online platforms in the People's Republic of China. It operates in Vip.com, Shan Shan Outlets, and Others segments. The company offers womenswear, menswear, sportswear and sporting goods, shoes and bags, accessories, baby and children products, skincare and cosmetics, home goods and other lifestyle products, and supermarket products. It also provides internet finance services, including consumer and supplier financing. In addition, the company engages in warehousing, retail business, product procurement, and software development and information technology support activities. The company provides branded products through its vip.com and vipshop.com online platforms, as well as through retail stores. Vipshop Holdings Limited was founded in 2008 and is headquartered in Guangzhou, the People's Republic of China.
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