Nu Skin Enterprises (NYSE:NUS – Get Free Report) and e.l.f. Beauty (NYSE:ELF – Get Free Report) are both consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, dividends, institutional ownership, valuation, analyst recommendations, profitability and earnings.
Profitability
This table compares Nu Skin Enterprises and e.l.f. Beauty’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Nu Skin Enterprises | -15.73% | 6.58% | 3.63% |
| e.l.f. Beauty | 3.38% | 14.07% | 6.81% |
Insider & Institutional Ownership
82.8% of Nu Skin Enterprises shares are held by institutional investors. Comparatively, 92.4% of e.l.f. Beauty shares are held by institutional investors. 2.8% of Nu Skin Enterprises shares are held by company insiders. Comparatively, 3.5% of e.l.f. Beauty shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Analyst Recommendations
This is a summary of recent recommendations and price targets for Nu Skin Enterprises and e.l.f. Beauty, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Nu Skin Enterprises | 1 | 1 | 0 | 0 | 1.50 |
| e.l.f. Beauty | 1 | 5 | 9 | 3 | 2.78 |
e.l.f. Beauty has a consensus target price of $115.81, suggesting a potential upside of 3.77%. Given e.l.f. Beauty’s stronger consensus rating and higher possible upside, analysts plainly believe e.l.f. Beauty is more favorable than Nu Skin Enterprises.
Valuation & Earnings
This table compares Nu Skin Enterprises and e.l.f. Beauty”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Nu Skin Enterprises | $1.49 billion | 0.15 | $160.20 million | ($4.47) | -1.01 |
| e.l.f. Beauty | $1.76 billion | 3.74 | $26.32 million | $1.00 | 111.61 |
Nu Skin Enterprises has higher earnings, but lower revenue than e.l.f. Beauty. Nu Skin Enterprises is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
Nu Skin Enterprises has a beta of 0.92, suggesting that its stock price is 8% less volatile than the S&P 500. Comparatively, e.l.f. Beauty has a beta of 1.61, suggesting that its stock price is 61% more volatile than the S&P 500.
Summary
e.l.f. Beauty beats Nu Skin Enterprises on 14 of the 15 factors compared between the two stocks.
About Nu Skin Enterprises
Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa and ageLOC LumiSpa iO; and nutricentials skin care products. The company also provides wellness products, such as LifePak nutritional supplements, ageLOC TR90 weight management system, and Beauty Focus Collagen+. In addition, it is involved in the research and product development of skin care products and nutritional supplements. The company sells its products under the Nu Skin, Pharmanex, and ageLOC brands through retail stores, website, digital platforms, and independent direct sellers and marketers, as well as a service center. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.
About e.l.f. Beauty
e.l.f. Beauty, Inc. is a holding company, which engages in the provision of inclusive, accessible, clean, vegan and cruelty free cosmetics and skin care products. The company focuses on the e-commerce, national retailers and international business channels. Its brands include elf, elf skin, WELL People and KEYS soulcare. The company was founded in 2004 and is headquartered in Oakland, CA.
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