Zebra Technologies (NASDAQ:ZBRA) Given New $455.00 Price Target at BNP Paribas Exane

Posted by Stanley Muller on Nov 4th, 2026

Zebra Technologies (NASDAQ:ZBRA – Get Free Report) had its price objective lowered by equities research analysts at BNP Paribas Exane from $460.00 to $455.00 in a note issued to investors on Wednesday, Benzinga reports. The firm presently has an “outperform” rating on the industrial products company’s stock. BNP Paribas Exane‘s price target points to a potential upside of 36.35% from the stock’s current price.

Other equities analysts also recently issued research reports about the company. Zacks Research downgraded Zebra Technologies from a “strong-buy” rating to a “hold” rating in a research report on Monday, October 5th. Wolfe Research restated an “outperform” rating and issued a $317.00 price objective on shares of Zebra Technologies in a research report on Thursday, July 9th. Barclays upped their target price on Zebra Technologies from $410.00 to $416.00 and gave the stock an “overweight” rating in a research note on Monday, October 12th. Citigroup reiterated a “buy” rating on shares of Zebra Technologies in a research report on Monday, October 12th. Finally, Cfra raised shares of Zebra Technologies from a “hold” rating to a “buy” rating in a research note on Wednesday. Ten research analysts have rated the stock with a Buy rating and five have issued a Hold rating to the company’s stock. According to MarketBeat.com, Zebra Technologies presently has a consensus rating of “Moderate Buy” and an average target price of $387.50.

View Our Latest Stock Report on Zebra Technologies

Zebra Technologies Stock Performance

NASDAQ ZBRA traded up $4.20 during mid-day trading on Wednesday, reaching $333.70. 414,928 shares of the stock were exchanged, compared to its average volume of 786,333. The company has a market capitalization of $15.89 billion, a P/E ratio of 30.58 and a beta of 1.61. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.33 and a current ratio of 0.52. The business’s 50 day moving average is $366.71 and its 200-day moving average is $281.25. Zebra Technologies has a 1 year low of $199.05 and a 1 year high of $392.78.

Zebra Technologies (NASDAQ:ZBRA – Get Free Report) last released its quarterly earnings data on Tuesday, November 3rd. The industrial products company reported $4.95 earnings per share for the quarter, beating analysts’ consensus estimates of $4.89 by $0.06. Zebra Technologies had a net margin of 9.22% and a return on equity of 22.29%. The company had revenue of $1.61 billion during the quarter, compared to analysts’ expectations of $1.57 billion. During the same quarter in the previous year, the company earned $3.88 earnings per share. The firm’s revenue for the quarter was up 22.3% on a year-over-year basis. On average, equities research analysts forecast that Zebra Technologies will post 18.07 EPS for the current fiscal year.

Insider Buying and Selling

In other news, insider Michael Cho sold 3,500 shares of the firm’s stock in a transaction that occurred on Friday, August 7th. The stock was sold at an average price of $375.20, for a total value of $1,313,200.00. Following the transaction, the insider owned 5,170 shares in the company, valued at $1,939,784. This trade represents a 40.37% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Also, Director Linda Connly sold 500 shares of the business’s stock in a transaction that occurred on Monday, August 10th. The stock was sold at an average price of $377.68, for a total value of $188,840.00. Following the sale, the director owned 3,708 shares of the company’s stock, valued at $1,400,437.44. The trade was a 11.88% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. 0.91% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On Zebra Technologies

Several hedge funds and other institutional investors have recently modified their holdings of ZBRA. Brighton Jones LLC acquired a new stake in shares of Zebra Technologies during the third quarter worth $1,012,000. Ethic Inc. grew its position in Zebra Technologies by 49.1% in the 3rd quarter. Ethic Inc. now owns 3,666 shares of the industrial products company’s stock valued at $1,368,000 after buying an additional 1,208 shares during the last quarter. StoneX Group Inc. acquired a new position in Zebra Technologies in the 3rd quarter valued at $339,000. Parallel Advisors LLC increased its stake in Zebra Technologies by 46.0% in the 3rd quarter. Parallel Advisors LLC now owns 289 shares of the industrial products company’s stock valued at $108,000 after buying an additional 91 shares during the period. Finally, United Advisor Group LLC acquired a new position in Zebra Technologies in the 3rd quarter valued at $428,000. 91.03% of the stock is owned by hedge funds and other institutional investors.

Trending Headlines about Zebra Technologies

Here are the key news stories impacting Zebra Technologies this week:

Positive Sentiment: Third-quarter sales rose 22.3% year over year to $1.61 billion, and adjusted earnings of $4.95 per share topped analyst estimates. Strong mobile-computing demand and automation growth helped Zebra raise its 2026 outlook. Article: ZBRA Q3 Earnings Call Highlights Strong Demand and Raised Outlook
Positive Sentiment: CFRA upgraded the stock from Hold to Buy, while Morgan Stanley raised its price target to $380 from $360 but kept an Equal Weight rating. Article: Morgan Stanley raises Zebra price target
Neutral Sentiment: Truist lowered its price target slightly, to $375 from $378, and maintained a Hold rating. Article: Truist adjusts Zebra price target
Negative Sentiment: The main concern is the fourth-quarter earnings outlook, which disappointed investors despite the Q3 beat. Higher memory costs also pose a risk to margins, with reports highlighting potential pressure into 2027. These concerns outweighed the stronger full-year sales outlook and contributed to the stock’s decline. Article: Shares fall as Q4 earnings outlook disappoints

Zebra Technologies Company Profile

(Get Free Report)

Zebra Technologies Corp. (NASDAQ: ZBRA) develops technologies that help businesses identify, track and manage assets, inventory and operational processes. Its solutions are used by organizations in retail, manufacturing, transportation and logistics, healthcare, government and other industries to improve visibility and productivity across their operations.

The company’s portfolio includes barcode and label printers, barcode scanners, mobile computers, radio-frequency identification (RFID) readers and tags, machine-vision systems, fixed industrial scanners and related software.