NIO (NYSE:NIO – Get Free Report) and Isuzu Motors (OTCMKTS:ISUZY – Get Free Report) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, profitability, analyst recommendations, institutional ownership, earnings, valuation and dividends.
Analyst Ratings
This is a summary of current ratings and recommmendations for NIO and Isuzu Motors, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| NIO | 2 | 7 | 6 | 0 | 2.27 |
| Isuzu Motors | 1 | 1 | 1 | 0 | 2.00 |
NIO presently has a consensus price target of $5.78, suggesting a potential upside of 81.41%. Given NIO’s stronger consensus rating and higher probable upside, equities analysts clearly believe NIO is more favorable than Isuzu Motors.
Earnings & Valuation
This table compares NIO and Isuzu Motors”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| NIO | $12.51 billion | 0.63 | -$2.14 billion | ($0.27) | -11.80 |
| Isuzu Motors | $23.11 billion | 0.38 | $890.18 million | $1.35 | 9.55 |
Isuzu Motors has higher revenue and earnings than NIO. NIO is trading at a lower price-to-earnings ratio than Isuzu Motors, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
NIO has a beta of 0.89, indicating that its share price is 11% less volatile than the S&P 500. Comparatively, Isuzu Motors has a beta of 0.6, indicating that its share price is 40% less volatile than the S&P 500.
Institutional and Insider Ownership
48.5% of NIO shares are owned by institutional investors. 1.0% of NIO shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Profitability
This table compares NIO and Isuzu Motors’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| NIO | -3.95% | -111.37% | -3.62% |
| Isuzu Motors | 4.08% | 8.71% | 3.98% |
Summary
NIO beats Isuzu Motors on 7 of the 13 factors compared between the two stocks.
About NIO
NIO Inc. designs, manufactures, and sells electric vehicles in the People's Republic of China. The company is also involved in the manufacture of e-powertrain, battery packs, and components; and racing management, technology development, and sales and after-sales management activities. In addition, it offers power solutions for battery charging needs; and other value-added services. The company was formerly known as NextEV Inc. and changed its name to NIO Inc. in July 2017. NIO Inc. was founded in 2014 and is headquartered in Shanghai, the People's Republic of China.
About Isuzu Motors
Isuzu Motors Limited manufactures and sells commercial vehicles, light commercial vehicles, and diesel engines and components worldwide. Its products include heavy and medium duty trucks and buses, and light-duty trucks; passenger pickup vehicles, pickup trucks, and SUVs; and marine and industrial engines. The company also supplies diesel engines to manufacturers in various fields, including construction machinery, agricultural equipment, power generators, and commercial vessels. In addition, it provides after-sales services; repair services of commercial vehicles and buses; and commercial vehicle leasing, and maintenance contract services. Further, the company manufactures automobile parts and engines. Additionally, it engages in the import, wholesale, supply, and export of vehicles, and components and parts; and logistics management activities, as well as import, assembly, and wholesale of pickup trucks and derivatives. The company was formerly known as Diesel Automobile Industry Co., Ltd. and changed its name to Isuzu Motors Limited in July 1949. Isuzu Motors Limited was founded in 1916 and is headquartered in Yokohama-shi, Japan.
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