Primis Financial (NASDAQ:FRST – Get Free Report) is one of 919 publicly-traded companies in the “Banks” industry, but how does it compare to its peers? We will compare Primis Financial to similar businesses based on the strength of its risk, dividends, valuation, earnings, analyst recommendations, profitability and institutional ownership.
Insider and Institutional Ownership
75.0% of Primis Financial shares are owned by institutional investors. Comparatively, 47.8% of shares of all “Banks” companies are owned by institutional investors. 10.9% of Primis Financial shares are owned by company insiders. Comparatively, 9.8% of shares of all “Banks” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Analyst Ratings
This is a breakdown of current ratings and price targets for Primis Financial and its peers, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Primis Financial | 1 | 0 | 2 | 1 | 2.75 |
| Primis Financial Competitors | 7464 | 30192 | 27759 | 1465 | 2.35 |
Primis Financial presently has a consensus price target of $17.50, indicating a potential upside of 18.08%. As a group, “Banks” companies have a potential upside of 15.53%. Given Primis Financial’s stronger consensus rating and higher possible upside, equities analysts plainly believe Primis Financial is more favorable than its peers.
Dividends
Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.7%. Primis Financial pays out 17.9% of its earnings in the form of a dividend. As a group, “Banks” companies pay a dividend yield of 9.2% and pay out 28.9% of their earnings in the form of a dividend.
Profitability
This table compares Primis Financial and its peers’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Primis Financial | 19.27% | 5.77% | 0.59% |
| Primis Financial Competitors | 15.66% | 9.44% | 0.93% |
Volatility and Risk
Primis Financial has a beta of 0.74, meaning that its share price is 26% less volatile than the S&P 500. Comparatively, Primis Financial’s peers have a beta of 0.52, meaning that their average share price is 48% less volatile than the S&P 500.
Earnings and Valuation
This table compares Primis Financial and its peers top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Net Income | Price/Earnings Ratio | |
| Primis Financial | $277.00 million | $61.44 million | 6.65 |
| Primis Financial Competitors | $9.95 billion | $2.42 billion | 17.38 |
Primis Financial’s peers have higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.
Summary
Primis Financial beats its peers on 9 of the 15 factors compared.
Primis Financial Company Profile
Primis Financial Corp. operates as the bank holding company for Primis Bank that provides a range of financial services to individuals and small and medium sized businesses in the United States. Its deposit products include checking, NOW, savings, and money market accounts, as well as certificates of deposits. The company also provides commercial business and real estate, construction, secured asset based, small business administration, mortgage warehouse lending products, as well as financing for medical, dental, and veterinary businesses; residential mortgage, trust mortgage, home equity lines of credit, secured and unsecured personal, and consumer loans, as well as life insurance premium financing and demand loans. It also offers cash management services comprising investment/sweep, zero balance, and controlled disbursement accounts; and wire transfer, employer/payroll processing, night depository, depository transfer, merchant, ACH origination, and remote deposit capture services. In addition, the company provides debit cards, ATM services, notary services, and mobile and online banking. It operates full-service branches in Virginia and Maryland. The company was formerly known as Southern National Bancorp of Virginia, Inc. and changed its name to Primis Financial Corp. Primis Financial Corp. was founded in 2004 and is based in McLean, Virginia.
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