Booking (NASDAQ:BKNG) Price Target Cut to $205.00 by Analysts at JPMorgan Chase & Co.

Posted by Brian Himes on Nov 4th, 2026

Booking (NASDAQ:BKNG – Get Free Report) had its target price lowered by JPMorgan Chase & Co. from $248.00 to $205.00 in a research note issued to investors on Wednesday, Benzinga reports. The brokerage presently has an “overweight” rating on the business services provider’s stock. JPMorgan Chase & Co.‘s price objective would suggest a potential upside of 19.82% from the stock’s previous close.

Other equities research analysts have also recently issued reports about the stock. Melius Research set a $225.00 price objective on shares of Booking in a research report on Tuesday, October 20th. Sanford C. Bernstein reaffirmed a “market perform” rating and set a $188.00 target price on shares of Booking in a research report on Wednesday, August 26th. Robert W. Baird set a $230.00 price target on Booking in a report on Wednesday, August 5th. Rosenblatt Securities dropped their price objective on Booking from $245.00 to $210.00 and set a “buy” rating on the stock in a research note on Wednesday. Finally, Deutsche Bank Aktiengesellschaft restated a “buy” rating and set a $230.00 price objective on shares of Booking in a report on Wednesday, August 5th. Two analysts have rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating and seven have given a Hold rating to the company. Based on data from MarketBeat.com, Booking currently has a consensus rating of “Moderate Buy” and an average price target of $222.81.

Read Our Latest Stock Analysis on Booking

Booking Stock Performance

Booking stock traded up $15.43 during mid-day trading on Wednesday, hitting $171.10. The company’s stock had a trading volume of 9,294,958 shares, compared to its average volume of 8,150,527. The company has a 50 day moving average of $168.99 and a 200-day moving average of $176.70. Booking has a one year low of $146.28 and a one year high of $220.81. The stock has a market cap of $128.56 billion, a PE ratio of 18.91, a P/E/G ratio of 0.96 and a beta of 1.17.

Booking (NASDAQ:BKNG – Get Free Report) last issued its earnings results on Tuesday, November 3rd. The business services provider reported $4.66 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $4.49 by $0.17. The firm had revenue of $9.79 billion during the quarter, compared to analyst estimates of $9.55 billion. Booking had a net margin of 25.53% and a negative return on equity of 102.96%. The business’s revenue was down 1.2% on a year-over-year basis. During the same period in the previous year, the firm earned $99.50 earnings per share. On average, equities research analysts forecast that Booking will post 10.48 EPS for the current fiscal year.

Insider Buying and Selling at Booking

In related news, Director Vanessa Wittman sold 375 shares of the company’s stock in a transaction on Monday, August 17th. The stock was sold at an average price of $211.00, for a total transaction of $79,125.00. Following the completion of the sale, the director directly owned 16,133 shares in the company, valued at $3,404,063. This represents a 2.27% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Robert J. Mylod, Jr. sold 1,000 shares of the firm’s stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $200.00, for a total value of $200,000.00. Following the sale, the director directly owned 14,000 shares in the company, valued at approximately $2,800,000. The trade was a 6.67% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have sold 77,425 shares of company stock worth $16,004,164. 0.17% of the stock is currently owned by company insiders.

Institutional Trading of Booking

Hedge funds have recently modified their holdings of the company. Gryphon Financial Partners LLC increased its holdings in shares of Booking by 2.6% in the 3rd quarter. Gryphon Financial Partners LLC now owns 3,576 shares of the business services provider’s stock valued at $583,000 after purchasing an additional 91 shares in the last quarter. Joseph Group Capital Management lifted its stake in shares of Booking by 34.6% in the third quarter. Joseph Group Capital Management now owns 315 shares of the business services provider’s stock valued at $51,000 after purchasing an additional 81 shares during the period. Fulcrum Asset Management LLP acquired a new stake in shares of Booking in the third quarter valued at about $342,000. Accuvest Global Advisors purchased a new stake in Booking during the third quarter worth about $499,000. Finally, StoneRidge PMG Advisors LLC purchased a new stake in Booking during the third quarter worth about $577,000. 92.42% of the stock is owned by hedge funds and other institutional investors.

Key Headlines Impacting Booking

Here are the key news stories impacting Booking this week:

Positive Sentiment: Adjusted earnings of $4.66 per share topped estimates. Room nights grew 7%, and gross bookings increased, indicating continued travel demand. Management also highlighted AI booking tools and cost-saving initiatives as longer-term opportunities. Booking Holdings Q3 Earnings Beat on Travel Growth, Revenues Miss
Neutral Sentiment: Analysts cut several price targets following results, though many kept Buy or Outperform ratings. For example, Barclays lowered its target to $170 while retaining Overweight; other firms’ targets remained well above the share price, reflecting a divided near-term outlook. Analysts Slash Forecasts Following Q3 Results
Negative Sentiment: Reported revenue was $8.89 billion, below expectations and down year over year; a roughly $900 million impact linked to FTC action weighed on the figure, while adjusted revenue grew. Management warned that Q4 travel growth is likely to slow amid softer international demand, higher airfares, geopolitical tensions and late-quarter demand weakness. These factors may temper the earnings beat’s effect on investor sentiment. Booking Holdings Takes $900 Million Hit to Quarterly Revenue Q3 Earnings Call Highlights Travel Slowdown and AI Push

About Booking

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Booking Holdings Inc is a global online travel and restaurant-reservation company that connects consumers with travel providers through digital platforms and mobile applications. Its services include accommodations, flights, rental cars, cruises, vacation packages, restaurant reservations and other travel-related offerings.

The company operates a portfolio of well-known brands, including Booking.com, Priceline, Agoda, KAYAK, OpenTable, Rentalcars.com and Kayak-associated travel services.