Torrid (NYSE:CURV – Get Free Report) and 1-800 FLOWERS.COM (NASDAQ:FLWS – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, risk, institutional ownership, valuation, analyst recommendations and dividends.
Analyst Ratings
This is a breakdown of recent recommendations and price targets for Torrid and 1-800 FLOWERS.COM, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Torrid | 2 | 5 | 1 | 0 | 1.88 |
| 1-800 FLOWERS.COM | 1 | 1 | 1 | 0 | 2.00 |
Torrid presently has a consensus target price of $1.81, suggesting a potential downside of 29.31%. 1-800 FLOWERS.COM has a consensus target price of $3.75, suggesting a potential upside of 36.86%. Given 1-800 FLOWERS.COM’s stronger consensus rating and higher probable upside, analysts plainly believe 1-800 FLOWERS.COM is more favorable than Torrid.
Profitability
This table compares Torrid and 1-800 FLOWERS.COM’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Torrid | -0.94% | N/A | -4.49% |
| 1-800 FLOWERS.COM | -8.96% | -36.75% | -10.16% |
Valuation & Earnings
This table compares Torrid and 1-800 FLOWERS.COM”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Torrid | $1.00 billion | 0.26 | -$7.03 million | ($0.09) | -28.49 |
| 1-800 FLOWERS.COM | $1.50 billion | 0.12 | -$134.76 million | ($2.11) | -1.30 |
Torrid has higher earnings, but lower revenue than 1-800 FLOWERS.COM. Torrid is trading at a lower price-to-earnings ratio than 1-800 FLOWERS.COM, indicating that it is currently the more affordable of the two stocks.
Institutional and Insider Ownership
81.8% of Torrid shares are held by institutional investors. Comparatively, 38.4% of 1-800 FLOWERS.COM shares are held by institutional investors. 6.5% of Torrid shares are held by insiders. Comparatively, 51.1% of 1-800 FLOWERS.COM shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Risk and Volatility
Torrid has a beta of 0.69, meaning that its share price is 31% less volatile than the S&P 500. Comparatively, 1-800 FLOWERS.COM has a beta of 1.4, meaning that its share price is 40% more volatile than the S&P 500.
Summary
Torrid beats 1-800 FLOWERS.COM on 7 of the 13 factors compared between the two stocks.
About Torrid
Torrid Holdings Inc. operates in women’s plus-size apparel and intimates market in North America. The company designs, develops, and merchandises its products under the Torrid, Torrid Curve, CURV, and Lovesick brand names. It is involved in the sale of tops, bottoms, dresses, denims, activewear, intimates, sleep wear, swim wear, and outerwear products; and non-apparel products comprising accessories, footwear, and beauty products. The company sells its products directly to consumers through its e-commerce platform and its physical stores. Torrid Holdings Inc. was incorporated in 2019 and is headquartered in City Of Industry, California.
About 1-800 FLOWERS.COM
1-800-FLOWERS.COM, Inc. provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, gifts, personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, Moose Munch, The Popcorn Factory, Wolferman's Bakery, PersonalizationMall.com, Simply Chocolate, Vital Choice, DesignPac, Stock Yards, Shari's Berries, BloomNet, Napco, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.
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