Amazon.com (NASDAQ:AMZN) Shares Up 2.2% After Analyst Upgrade

Posted by Geri Gentry on Nov 2nd, 2026

Amazon.com, Inc. (NASDAQ:AMZN – Get Free Report) shares were up 2.2% on Monday after Mizuho raised their price target on the stock from $330.00 to $335.00. Mizuho currently has an outperform rating on the stock. Amazon.com traded as high as $253.81 and last traded at $245.63. 57,776,597 shares changed hands during trading, an increase of 24% from the average session volume of 46,424,313 shares. The stock had previously closed at $240.35.

Other research analysts have also issued research reports about the company. Phillip Securities lowered Amazon.com from a “strong-buy” rating to a “moderate buy” rating in a research report on Monday, August 3rd. Citizens Jmp reissued a “market outperform” rating and set a $315.00 price target on shares of Amazon.com in a report on Friday, July 31st. Robert W. Baird set a $310.00 price target on Amazon.com and gave the company an “outperform” rating in a report on Friday, July 31st. Pivotal Research restated a “buy” rating and set a $333.00 price objective (up from $320.00) on shares of Amazon.com in a research note on Friday, July 31st. Finally, Wells Fargo & Company set a $329.00 price objective on shares of Amazon.com and gave the stock an “overweight” rating in a report on Monday, October 12th. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and three have assigned a Hold rating to the company’s stock. According to data from MarketBeat.com, Amazon.com currently has an average rating of “Moderate Buy” and a consensus target price of $320.86.

Read Our Latest Stock Report on AMZN

Insiders Place Their Bets

In other Amazon.com news, VP Shelley Reynolds sold 2,343 shares of the business’s stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $606,860.43. Following the sale, the vice president directly owned 119,780 shares in the company, valued at approximately $31,024,217.80. The trade was a 1.92% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of the business’s stock in a transaction dated Monday, August 24th. The stock was sold at an average price of $259.77, for a total transaction of $2,404,950.66. Following the completion of the sale, the senior vice president owned 41,190 shares in the company, valued at approximately $10,699,926.30. This trade represents a 18.35% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders have sold 70,589 shares of company stock valued at $18,302,125. 8.90% of the stock is currently owned by insiders.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Phillip Securities upgraded Amazon to Buy and raised its price target from $320 to $330, citing strong demand visibility in cloud computing and Amazon’s positioning in artificial intelligence. Why is Amazon stock surging 4% today?
Positive Sentiment: AWS remains the primary bullish catalyst. Coverage highlights accelerating cloud demand, AI infrastructure spending and the potential for AWS revenue to grow substantially over time. Investors are also increasingly recognizing operating leverage in Amazon’s e-commerce business. Is Amazon Stock a Buy as Cloud Revenue Continues to Surge?
Positive Sentiment: Amazon launched a $25 Thanksgiving meal bundle with same-day delivery, reinforcing its grocery, logistics and consumer-convenience businesses ahead of the holiday season. The initiative is strategically positive, although its direct financial impact is likely modest. Amazon Offers Same-Day Delivery for Thanksgiving Meals
Neutral Sentiment: Amazon’s third-quarter results were mixed: revenue increased 12.1% year over year to approximately $201.9 billion, but earnings per share of $1.89 missed the consensus estimate of $1.97. The results initially prompted a sell-off, while the subsequent rebound reflects renewed confidence in AWS. AMZN Q3 deep dive
Negative Sentiment: Higher AI and data-center capital spending is pressuring free cash flow. Analysts warn that AWS growth and profitability must keep pace with an expanded investment plan, creating execution and valuation risks even as cloud demand remains strong. Amazon Climbs as Upgrade Fuels Rebound
Negative Sentiment: Local opposition could delay or block Amazon’s proposed $2 billion Ohio data center. Sunbury voters are considering restrictions on facilities using more than 25 megawatts, highlighting growing political and community resistance to AI infrastructure projects. Amazon Data Center Faces Election Day Threat
Negative Sentiment: AI-powered shopping agents are an emerging competitive threat to Amazon’s e-commerce traffic, advertising model and customer relationships, although the company is responding by positioning Alexa as an AI shopping assistant. Amazon Positions Alexa for Shopping

Institutional Trading of Amazon.com

A number of hedge funds and other institutional investors have recently made changes to their positions in AMZN. Gutierrez Wealth Advisory LLC bought a new stake in shares of Amazon.com during the 3rd quarter worth $394,000. StrongBox Wealth LLC grew its holdings in shares of Amazon.com by 10.2% in the 3rd quarter. StrongBox Wealth LLC now owns 31,621 shares of the e-commerce giant’s stock worth $7,879,000 after acquiring an additional 2,924 shares during the last quarter. MMA Asset Management LLC raised its position in shares of Amazon.com by 12.8% during the third quarter. MMA Asset Management LLC now owns 10,282 shares of the e-commerce giant’s stock worth $2,562,000 after purchasing an additional 1,169 shares during the period. QTR Family Wealth LLC raised its position in shares of Amazon.com by 2.1% during the third quarter. QTR Family Wealth LLC now owns 29,199 shares of the e-commerce giant’s stock worth $7,275,000 after purchasing an additional 609 shares during the period. Finally, Platform Technology Partners lifted its holdings in shares of Amazon.com by 0.3% during the third quarter. Platform Technology Partners now owns 67,763 shares of the e-commerce giant’s stock valued at $16,883,000 after purchasing an additional 216 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors.

Amazon.com Stock Performance

The firm has a market capitalization of $2.65 trillion, a PE ratio of 19.86, a P/E/G ratio of 1.86 and a beta of 1.49. The company has a debt-to-equity ratio of 0.28, a current ratio of 0.99 and a quick ratio of 0.82. The firm has a fifty day moving average price of $254.28 and a 200 day moving average price of $243.09.

Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its quarterly earnings results on Thursday, October 29th. The e-commerce giant reported $1.89 earnings per share for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.08). The company had revenue of $201.94 billion during the quarter, compared to analysts’ expectations of $202.22 billion. Amazon.com had a return on equity of 15.72% and a net margin of 16.90%. The company’s revenue for the quarter was up 12.1% compared to the same quarter last year. During the same period in the prior year, the business posted $1.95 EPS. Research analysts anticipate that Amazon.com, Inc. will post 8.00 earnings per share for the current fiscal year.

About Amazon.com

(Get Free Report)

Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company’s principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.

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