Netflix, Inc. $NFLX Stock Position Lifted by ProShare Advisors LLC

Posted by Brenda Bartman on Nov 1st, 2026

ProShare Advisors LLC boosted its holdings in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 2.2% during the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund owned 4,688,388 shares of the Internet television network’s stock after buying an additional 100,265 shares during the period. Netflix accounts for approximately 0.5% of ProShare Advisors LLC’s holdings, making the stock its 26th largest holding. ProShare Advisors LLC owned approximately 0.11% of Netflix worth $326,218,000 as of its most recent SEC filing.

Other institutional investors have also recently bought and sold shares of the company. Vise Technologies Inc. increased its stake in shares of Netflix by 22.0% during the third quarter. Vise Technologies Inc. now owns 249,547 shares of the Internet television network’s stock worth $17,363,000 after purchasing an additional 45,033 shares during the period. Grandfield & Dodd LLC grew its position in Netflix by 26.0% during the third quarter. Grandfield & Dodd LLC now owns 6,293 shares of the Internet television network’s stock worth $438,000 after buying an additional 1,300 shares in the last quarter. Investment Partners LTD. purchased a new position in Netflix in the 3rd quarter worth approximately $286,000. Summit Global Investments increased its holdings in shares of Netflix by 52.0% during the third quarter. Summit Global Investments now owns 26,737 shares of the Internet television network’s stock valued at $1,860,000 after acquiring an additional 9,150 shares in the last quarter. Finally, Opinicus Capital Inc. increased its stake in shares of Netflix by 6.6% in the 3rd quarter. Opinicus Capital Inc. now owns 9,363 shares of the Internet television network’s stock worth $651,000 after purchasing an additional 577 shares in the last quarter. Institutional investors and hedge funds own 80.93% of the company’s stock.

More Netflix News

Here are the key news stories impacting Netflix this week:

Positive Sentiment: Netflix repurchased approximately $4.8 billion of stock in the third quarter, signaling that management views the shares as undervalued. The company’s scale, strong margins and ability to spread content costs across a large subscriber base also support the bullish case. Netflix Spent $4.8 Billion Buying Back Stock in 1 Quarter
Positive Sentiment: Netflix’s latest quarterly earnings exceeded expectations, with earnings per share of $0.87 versus an $0.82 consensus estimate. Revenue rose 11.9% year over year and the company reported a 29.69% net margin, highlighting continued financial strength.
Neutral Sentiment: Analyst comparisons with Amazon and Walt Disney acknowledge Netflix’s valuable entertainment position, but suggest Amazon’s diversified ecosystem, Prime Video reach and advertising tools—or Disney’s broader media assets—may offer greater upside. Amazon vs. Netflix: Which Stock Is the Better Entertainment Play?
Neutral Sentiment: Netflix is experimenting with live events and other ways to capture viewers’ attention, while reportedly walking away from an Xbox licensing deal. These strategic moves could create new growth opportunities, but their financial impact remains uncertain. The Battle That May Matter Most for Netflix Stock
Negative Sentiment: Revenue growth has slowed for three consecutive quarters, and investors remain concerned about disappointing guidance. Reuters reports that the stock has lost about one-third of its value this year as the market reassesses Netflix’s growth outlook. Mapping the Market: More losses in store for Netflix shares?
Negative Sentiment: Competition for living-room viewing and advertising is intensifying. YouTube’s television advertising business reportedly generated more in one quarter than Netflix’s full-year advertising forecast, raising concerns about Netflix’s ability to scale its newer ad-supported business. YouTube’s Living-Room Business
Negative Sentiment: Reports that members are watching less, along with criticism that Netflix’s content-discovery experience is weakening its historical selling point, are fueling worries about engagement, retention and future subscriber growth. Insider selling has added another negative signal. Netflix Can’t Lift, Jim Cramer Says

Insider Activity at Netflix

In other Netflix news, insider David Hyman sold 5,723 shares of the business’s stock in a transaction on Tuesday, August 4th. The shares were sold at an average price of $72.85, for a total value of $416,920.55. Following the sale, the insider owned 316,100 shares of the company’s stock, valued at $23,027,885. The trade was a 1.78% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CEO Theodore Sarandos sold 105,850 shares of the business’s stock in a transaction that occurred on Monday, August 3rd. The stock was sold at an average price of $73.03, for a total value of $7,730,225.50. Following the sale, the chief executive officer owned 206,266 shares of the company’s stock, valued at approximately $15,063,605.98. This represents a 33.91% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last 90 days, insiders have sold 197,025 shares of company stock valued at $14,283,453. 1.24% of the stock is owned by company insiders.

Netflix Price Performance

Shares of NFLX stock opened at $62.08 on Friday. The firm’s 50-day moving average is $72.67 and its two-hundred day moving average is $81.57. The company has a market capitalization of $254.92 billion, a PE ratio of 17.94, a price-to-earnings-growth ratio of 0.91 and a beta of 1.62. Netflix, Inc. has a 12 month low of $61.39 and a 12 month high of $116.73. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.07 and a quick ratio of 1.07.

Netflix (NASDAQ:NFLX – Get Free Report) last issued its earnings results on Tuesday, October 20th. The Internet television network reported $0.87 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.82 by $0.05. The business had revenue of $12.87 billion during the quarter, compared to analysts’ expectations of $12.87 billion. Netflix had a return on equity of 42.69% and a net margin of 29.69%. During the same quarter in the previous year, the business earned $0.59 EPS. The company’s revenue for the quarter was up 11.9% on a year-over-year basis. Analysts predict that Netflix, Inc. will post 3.59 earnings per share for the current year.

Wall Street Analyst Weigh In

A number of research firms have recently commented on NFLX. Citizens Jmp restated a “market perform” rating on shares of Netflix in a research report on Wednesday, October 21st. Loop Capital lowered their price objective on shares of Netflix from $115.00 to $95.00 and set a “buy” rating for the company in a research report on Friday, July 24th. Canaccord Genuity Group set a $110.00 price objective on shares of Netflix in a research note on Wednesday, October 21st. Phillip Securities cut shares of Netflix from a “strong-buy” rating to a “moderate buy” rating in a research note on Friday, October 23rd. Finally, UBS Group set a $90.00 price target on Netflix in a research note on Wednesday, October 21st. Two analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating, seventeen have given a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $89.14.

Check Out Our Latest Stock Report on Netflix

Netflix Profile

(Free Report)

Netflix, Inc (NASDAQ:NFLX) is a global entertainment company that provides subscription-based streaming services. Its platform offers a broad selection of television series, films, documentaries, stand-up specials and other programming, including content produced by Netflix and licensed from third-party studios and creators.

The company also develops and distributes original productions under the Netflix brand and has expanded into additional entertainment offerings, including mobile and cloud-based games in select markets and live programming.