Snap (NYSE:SNAP) Shares Break Below 50 Day Moving Average – What’s Next?

Posted by Geri Gentry on Oct 31st, 2026

Shares of Snap Inc. (NYSE:SNAP – Get Free Report) passed below its 50 day moving average during trading on Thursday. The stock has a 50 day moving average of $5.75 and traded as low as $5.61. Snap shares last traded at $5.6550, with a volume of 45,007,387 shares trading hands.

Analyst Upgrades and Downgrades

Several research analysts have commented on the stock. Citigroup increased their price objective on shares of Snap from $6.50 to $6.75 and gave the company a “neutral” rating in a report on Tuesday, August 4th. Sanford C. Bernstein restated a “market perform” rating and set a $5.00 price target on shares of Snap in a report on Tuesday, July 21st. Weiss Ratings reaffirmed a “sell (e+)” rating on shares of Snap in a report on Thursday, October 15th. DA Davidson raised their target price on shares of Snap from $5.00 to $5.25 and gave the company a “neutral” rating in a report on Tuesday, August 4th. Finally, UBS Group increased their price objective on shares of Snap from $5.70 to $7.00 and gave the company a “neutral” rating in a research report on Wednesday, October 14th. One research analyst has rated the stock with a Strong Buy rating, ten have assigned a Buy rating, twenty-two have issued a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat, Snap has a consensus rating of “Hold” and an average target price of $7.68.

Check Out Our Latest Stock Report on SNAP

Snap Stock Performance

The firm has a 50 day moving average price of $5.76 and a 200 day moving average price of $5.46. The stock has a market cap of $9.06 billion, a PE ratio of -29.75 and a beta of 1.07. The company has a quick ratio of 2.94, a current ratio of 2.94 and a debt-to-equity ratio of 1.75.

Snap (NYSE:SNAP – Get Free Report) last posted its earnings results on Monday, August 3rd. The company reported ($0.10) earnings per share (EPS) for the quarter, beating the consensus estimate of ($0.12) by $0.02. The company had revenue of $1.60 billion for the quarter, compared to analyst estimates of $1.54 billion. Snap had a negative return on equity of 14.61% and a negative net margin of 4.90%. The firm’s quarterly revenue was up 18.9% compared to the same quarter last year. During the same quarter in the previous year, the firm earned ($0.16) earnings per share. As a group, research analysts forecast that Snap Inc. will post -0.03 earnings per share for the current year.

Insiders Place Their Bets

In related news, General Counsel Zachary Briers sold 11,257 shares of the firm’s stock in a transaction on Thursday, September 3rd. The shares were sold at an average price of $6.00, for a total transaction of $67,542.00. Following the completion of the transaction, the general counsel owned 2,345,534 shares of the company’s stock, valued at $14,073,204. This trade represents a 0.48% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CFO Douglas Hott sold 131,884 shares of the stock in a transaction on Monday, August 17th. The stock was sold at an average price of $5.20, for a total transaction of $685,796.80. Following the sale, the chief financial officer directly owned 2,324,563 shares in the company, valued at $12,087,727.60. This trade represents a 5.37% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last three months, insiders sold 2,445,926 shares of company stock worth $13,426,930. Company insiders own 22.68% of the company’s stock.

Hedge Funds Weigh In On Snap

A number of institutional investors have recently added to or reduced their stakes in the stock. Saba Capital Management L.P. lifted its position in shares of Snap by 232.5% during the 1st quarter. Saba Capital Management L.P. now owns 4,727,808 shares of the company’s stock valued at $21,748,000 after acquiring an additional 3,306,024 shares during the period. Empyrean Capital Partners LP acquired a new position in shares of Snap during the 1st quarter worth approximately $25,300,000. Assenagon Asset Management S.A. lifted its stake in Snap by 1,191.8% in the 2nd quarter. Assenagon Asset Management S.A. now owns 3,903,141 shares of the company’s stock valued at $17,330,000 after buying an additional 3,601,002 shares in the last quarter. First Trust Advisors LP lifted its stake in Snap by 302.9% in the 1st quarter. First Trust Advisors LP now owns 389,736 shares of the company’s stock valued at $1,793,000 after buying an additional 293,003 shares in the last quarter. Finally, Militia Capital Management LLC acquired a new stake in Snap during the 1st quarter valued at $2,032,000. Hedge funds and other institutional investors own 47.52% of the company’s stock.

About Snap

(Get Free Report)

Snap Inc is a technology and social media company best known for Snapchat, a visual messaging and social networking application. Snapchat enables users to communicate through photos, videos, messages and Stories, while offering creative tools such as augmented reality (AR) Lenses and filters. The platform also includes features such as Snap Map, Spotlight and content from publishers and creators.

Snap generates most of its revenue from digital advertising, including video, augmented reality and other advertising formats delivered across Snapchat.