Amazon.com (NASDAQ:AMZN) Stock Price Target Lowered at Cantor Fitzgerald

Posted by Geri Gentry on Oct 31st, 2026

Amazon.com (NASDAQ:AMZN – Free Report) had its price objective trimmed by Cantor Fitzgerald from $310.00 to $280.00 in a research note released on Friday morning, Marketbeat Ratings reports. The brokerage currently has an overweight rating on the e-commerce giant’s stock.

A number of other equities research analysts have also recently commented on AMZN. Pivotal Research reiterated a “buy” rating and issued a $333.00 price target (up from $320.00) on shares of Amazon.com in a research note on Friday, July 31st. Telsey Advisory Group set a $335.00 price target on Amazon.com and gave the stock an “outperform” rating in a report on Friday, July 31st. Wolfe Research restated an “outperform” rating and set a $315.00 price target on shares of Amazon.com in a research note on Friday, July 31st. Bank of America restated a “buy” rating and set a $317.00 price objective on shares of Amazon.com in a report on Friday. Finally, Weiss Ratings reaffirmed a “buy (b)” rating on shares of Amazon.com in a research report on Monday, August 3rd. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and three have given a Hold rating to the company’s stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average price target of $320.86.

Get Our Latest Stock Report on AMZN

Amazon.com Stock Performance

Shares of AMZN opened at $240.35 on Friday. Amazon.com has a 12 month low of $196.00 and a 12 month high of $287.20. The stock has a fifty day moving average price of $254.28 and a 200-day moving average price of $243.09. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The firm has a market cap of $2.59 trillion, a PE ratio of 19.43, a P/E/G ratio of 1.89 and a beta of 1.45.

Amazon.com (NASDAQ:AMZN – Get Free Report) last posted its quarterly earnings data on Thursday, October 29th. The e-commerce giant reported $1.89 earnings per share for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.08). Amazon.com had a return on equity of 16.94% and a net margin of 16.90%. The business had revenue of $201.94 billion during the quarter, compared to analyst estimates of $202.22 billion. During the same period in the previous year, the business earned $1.95 EPS. The firm’s revenue for the quarter was up 12.1% compared to the same quarter last year. Equities research analysts predict that Amazon.com will post 8.00 earnings per share for the current fiscal year.

Insider Activity at Amazon.com

In other Amazon.com news, CEO Douglas J. Herrington sold 6,362 shares of the stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $259.01, for a total transaction of $1,647,821.62. Following the sale, the chief executive officer directly owned 476,681 shares of the company’s stock, valued at approximately $123,465,145.81. This trade represents a 1.32% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Brian T. Olsavsky sold 6,172 shares of Amazon.com stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $260.31, for a total value of $1,606,633.32. Following the transaction, the chief financial officer owned 109,207 shares of the company’s stock, valued at $28,427,674.17. The trade was a 5.35% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 71,589 shares of company stock valued at $18,580,515 over the last ninety days. Corporate insiders own 8.90% of the company’s stock.

Institutional Trading of Amazon.com

Hedge funds have recently modified their holdings of the stock. State Street Corp boosted its position in Amazon.com by 5.5% during the second quarter. State Street Corp now owns 411,848,346 shares of the e-commerce giant’s stock worth $95,504,904,000 after purchasing an additional 21,398,025 shares in the last quarter. Bank of America Corp DE acquired a new stake in Amazon.com in the second quarter valued at approximately $22,218,775,000. Bank of New York Mellon Corp acquired a new stake in Amazon.com in the second quarter valued at approximately $16,341,405,000. Amundi increased its position in shares of Amazon.com by 3.9% in the second quarter. Amundi now owns 63,822,242 shares of the e-commerce giant’s stock valued at $15,211,393,000 after buying an additional 2,421,739 shares in the last quarter. Finally, Legal & General Group Plc purchased a new stake in shares of Amazon.com in the second quarter valued at approximately $12,831,376,000. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: AWS growth accelerated significantly. Amazon Web Services revenue rose 39% to approximately $46 billion, its fastest growth in nearly five years. Management said AWS could grow more than 40% annually in 2027 and 2028, supported by AI demand, a large backlog and rising cloud workloads. Analysts including JPMorgan, Canaccord, Monness and RBC maintained bullish ratings or targets, viewing AWS as a potential long-term, trillion-dollar business. AWS growth hits 39 percent
Positive Sentiment: Amazon continues expanding its AI and adjacent businesses. The company plans to sell its Trainium AI chips externally by late 2027, while Amazon Pharmacy users increased more than 60% year over year and Prime Video reportedly reached profitability. Management also highlighted longer-term opportunities in retail automation, satellite internet and AI infrastructure. Amazon Trainium AI chips
Neutral Sentiment: Analyst sentiment remains broadly constructive, but targets were trimmed. Several firms reaffirmed Buy or Outperform ratings, with targets generally well above the current trading level. However, Wells Fargo, Morgan Stanley, Wedbush, Scotiabank, Cantor Fitzgerald and others lowered targets, signaling reduced near-term confidence after the earnings release. Amazon price target changes
Negative Sentiment: Amazon missed both major Q3 estimates. Earnings per share came in at $1.89 versus roughly $1.97–$2.01 expected, while revenue was $201.94 billion compared with about $202.2 billion anticipated. Fourth-quarter revenue guidance was also viewed as soft, raising concerns about holiday-season retail demand. Amazon fourth-quarter guidance
Negative Sentiment: AI investment is pressuring cash flow and leverage. Amazon spent about $77 billion on property and equipment in Q3 and continues targeting approximately $220 billion in 2026 capital expenditures. Trailing free cash flow fell to a $42.4 billion deficit, while long-term debt increased substantially. Investors are questioning when the spending will generate adequate returns, overshadowing AWS’s strong growth. Amazon AI spending concerns
Negative Sentiment: Broader technology-sector weakness amplified the selling. Amazon’s report contributed to a wider Nasdaq decline as investors reconsidered whether massive AI infrastructure spending across Big Tech can produce timely profits. Concerns about AI-related debt, cash burn and valuation affected sentiment beyond Amazon itself. Nasdaq and AI spending concerns

About Amazon.com

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Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company’s principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.