Tuniu (NASDAQ:TOUR – Get Free Report) and Full House Resorts (NASDAQ:FLL – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, dividends, valuation, analyst recommendations, profitability, earnings and risk.
Analyst Ratings
This is a breakdown of current ratings for Tuniu and Full House Resorts, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Tuniu | 1 | 0 | 0 | 0 | 1.00 |
| Full House Resorts | 1 | 0 | 3 | 0 | 2.50 |
Full House Resorts has a consensus price target of $3.50, indicating a potential upside of 302.58%. Given Full House Resorts’ stronger consensus rating and higher possible upside, analysts clearly believe Full House Resorts is more favorable than Tuniu.
Insider and Institutional Ownership
37.7% of Full House Resorts shares are held by institutional investors. 76.1% of Tuniu shares are held by company insiders. Comparatively, 10.6% of Full House Resorts shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Profitability
This table compares Tuniu and Full House Resorts’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Tuniu | 3.73% | 3.17% | 1.90% |
| Full House Resorts | -12.06% | -473.31% | -5.78% |
Risk and Volatility
Tuniu has a beta of 0.39, meaning that its share price is 61% less volatile than the S&P 500. Comparatively, Full House Resorts has a beta of 1.41, meaning that its share price is 41% more volatile than the S&P 500.
Earnings and Valuation
This table compares Tuniu and Full House Resorts”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Tuniu | $593.05 million | 0.09 | $4.45 million | $0.32 | 14.97 |
| Full House Resorts | $302.38 million | 0.10 | -$40.20 million | ($1.02) | -0.85 |
Tuniu has higher revenue and earnings than Full House Resorts. Full House Resorts is trading at a lower price-to-earnings ratio than Tuniu, indicating that it is currently the more affordable of the two stocks.
Summary
Tuniu beats Full House Resorts on 7 of the 13 factors compared between the two stocks.
About Tuniu
Tuniu Corporation operates as an online leisure travel company in China. The company offers various packaged tours, including organized and self-guided tours; and other travel-related services, such as tourist attraction tickets, visa application services, accommodation reservation, financial services, and hotel booking services, as well as air, train, and bus ticketing for leisure travelers. It also provides car rental and insurance services, as well as advertising services to tourism boards and bureaus. The company offers its products and services through various online and offline channels, including tuniu.com website; mobile platform; a call center in Nanjing; and other offline retail stores in China. Tuniu Corporation was founded in 2006 and is headquartered in Nanjing, the People's Republic of China.
About Full House Resorts
Full House Resorts, Inc. owns, leases, operates, develops, manages, and invests in casinos, and related hospitality and entertainment facilities in the United States. It operates through Midwest & South, West, and Contracted Sports Wagering segments. The company's properties include American Place in Waukegan, Illinois; Silver Slipper Casino and Hotel in Hancock County, Mississippi; Rising Star Casino Resort in Rising Sun, Indiana; Bronco Billy's Casino and Chamonix Casino Hotel in Cripple Creek, Colorado; Stockman's Casino in Fallon, Nevada; and Grand Lodge Casino, located within the Hyatt Regency Lake Tahoe Resort, Spa and Casino in Incline Village, Nevada. It also offers online sports wagering services. The company was incorporated in 1987 and is headquartered in Las Vegas, Nevada.
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