Amazon.com, Inc. $AMZN Stock Position Lessened by Three Magnolias Financial Advisors LLC

Posted by Geri Gentry on Oct 22nd, 2026

Three Magnolias Financial Advisors LLC decreased its holdings in Amazon.com, Inc. (NASDAQ:AMZN – Free Report) by 19.4% during the 3rd quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 10,375 shares of the e-commerce giant’s stock after selling 2,500 shares during the quarter. Amazon.com accounts for approximately 1.5% of Three Magnolias Financial Advisors LLC’s investment portfolio, making the stock its 18th biggest holding. Three Magnolias Financial Advisors LLC’s holdings in Amazon.com were worth $2,585,000 as of its most recent SEC filing.

A number of other hedge funds have also added to or reduced their stakes in the stock. Trust Asset Management LLC raised its position in Amazon.com by 3.3% in the 2nd quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant’s stock valued at $26,000 after buying an additional 3,414 shares during the last quarter. TOP Private Wealth LLC. bought a new position in Amazon.com during the 2nd quarter valued at $29,000. Bard Associates Inc. purchased a new position in Amazon.com during the 2nd quarter worth $32,000. Longfellow Investment Management Co. LLC purchased a new position in Amazon.com during the 2nd quarter worth $33,000. Finally, Atomic Invest LLC boosted its holdings in Amazon.com by 41.2% during the 2nd quarter. Atomic Invest LLC now owns 168 shares of the e-commerce giant’s stock worth $40,000 after acquiring an additional 49 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Amazon.com Price Performance

NASDAQ AMZN opened at $262.37 on Thursday. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. The company has a market cap of $2.83 trillion, a PE ratio of 21.11, a price-to-earnings-growth ratio of 2.03 and a beta of 1.45. Amazon.com, Inc. has a 52 week low of $196.00 and a 52 week high of $287.20. The firm’s 50-day simple moving average is $256.15 and its two-hundred day simple moving average is $253.04.

Amazon.com (NASDAQ:AMZN – Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating the consensus estimate of $1.82 by $3.93. The company had revenue of $200.61 billion during the quarter, compared to analysts’ expectations of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%. The firm’s quarterly revenue was up 19.6% compared to the same quarter last year. During the same period in the previous year, the business earned $1.68 earnings per share. Research analysts predict that Amazon.com, Inc. will post 8.02 earnings per share for the current year.

Analysts Set New Price Targets

A number of research analysts recently weighed in on AMZN shares. Citigroup reissued a “market outperform” rating on shares of Amazon.com in a research report on Friday, August 14th. Wells Fargo & Company set a $329.00 price objective on shares of Amazon.com and gave the stock an “overweight” rating in a research report on Monday, October 12th. The Goldman Sachs Group reiterated a “buy” rating and issued a $375.00 price objective (up from $335.00) on shares of Amazon.com in a research note on Friday, July 31st. Cantor Fitzgerald dropped their target price on shares of Amazon.com from $320.00 to $310.00 and set an “overweight” rating on the stock in a research report on Monday, October 12th. Finally, Roth Capital reissued a “buy” rating and set a $325.00 target price on shares of Amazon.com in a research report on Monday, August 3rd. Fifty-seven research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company’s stock. According to data from MarketBeat, the company has an average rating of “Moderate Buy” and an average price target of $322.53.

View Our Latest Stock Report on Amazon.com

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: AWS and custom AI chips remain the main bullish catalysts. Amazon opened its Trainium chips to PyTorch developers, potentially making its lower-cost custom silicon more attractive and reducing reliance on Nvidia. AWS reportedly posted its fastest growth in 18 quarters, although investors are watching whether growth can justify the planned infrastructure spending. Amazon custom AI silicon article
Positive Sentiment: Analyst support and institutional buying provide a positive backdrop. Morgan Stanley named Amazon a top pick and raised its price target, citing an underappreciated AWS runway. Egerton Capital also reportedly added 1.14 million shares, while ETFs bought AMZN during the latest reported period. Morgan Stanley Amazon target article
Positive Sentiment: Retail and logistics trends remain encouraging. Amazon is gaining fresh-grocery market share, and Jefferies says warehouse automation and third-party delivery could improve long-term retail margins by reducing labor and wage-inflation exposure. Record holiday hiring also signals expectations for strong seasonal demand. Amazon logistics automation article
Neutral Sentiment: Amazon’s Germany expansion and data-center decisions have uncertain near-term financial effects. The company plans to invest more than €16 billion in Germany across AWS, AI, logistics and other operations, while abandoning a $427 million data-center project on George Washington University land and donating the property instead. These moves support long-term capacity but add execution and investment questions. Amazon Germany investment article
Negative Sentiment: Heavy AI spending and power shortages are weighing on the investment case. Reports say billions of dollars of Nvidia systems are being stored because some Amazon data-center sites lack sufficient power. Combined with roughly $200 billion of planned capital spending and negative free cash flow, the issue raises concerns that AWS growth may not produce attractive returns quickly enough. Amazon Nvidia hardware and power shortages article
Negative Sentiment: Competitive and regulatory risks are increasing. Walmart is embracing AI-agent commerce after Amazon began blocking outside agents from purchasing on its platform. A proposed Senate bill could also eliminate subsidies and impose tax penalties on large AI-focused data centers, potentially increasing Amazon’s infrastructure costs. Walmart and Amazon AI agents article

Insiders Place Their Bets

In related news, SVP David Zapolsky sold 9,258 shares of the company’s stock in a transaction that occurred on Monday, August 24th. The shares were sold at an average price of $259.77, for a total value of $2,404,950.66. Following the transaction, the senior vice president directly owned 41,190 shares in the company, valued at approximately $10,699,926.30. This represents a 18.35% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew Garman sold 14,541 shares of the firm’s stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the sale, the chief executive officer owned 17,794 shares in the company, valued at approximately $4,609,713.64. This trade represents a 44.97% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders sold 71,589 shares of company stock worth $18,580,515. 8.90% of the stock is owned by corporate insiders.

About Amazon.com

(Free Report)

Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company’s principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.