Salesforce (NYSE:CRM) Stock Keeps Overweight Rating at Cantor Fitzgerald

Posted by Brenda Bartman on Oct 21st, 2026

Salesforce (NYSE:CRM – Get Free Report)‘s stock had its “overweight” rating reaffirmed by equities researchers at Cantor Fitzgerald in a research report issued to clients and investors on Wednesday, MarketBeat Ratings reports. They presently have a $300.00 price target on the CRM provider’s stock. Cantor Fitzgerald‘s price objective would indicate a potential upside of 24.27% from the company’s current price.

A number of other analysts also recently commented on the company. Wells Fargo & Company downgraded Salesforce from a “buy” rating to a “strong sell” rating in a research report on Monday, October 12th. Jefferies Financial Group restated a “buy” rating on shares of Salesforce in a research report on Tuesday. Stifel Nicolaus boosted their price objective on shares of Salesforce from $275.00 to $300.00 and gave the stock a “buy” rating in a research report on Thursday, September 17th. Barclays cut shares of Salesforce from an “overweight” rating to a “positive” rating in a research note on Monday, October 12th. Finally, Wolfe Research upgraded shares of Salesforce from a “hold” rating to a “strong-buy” rating in a report on Thursday, August 27th. Three research analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, thirteen have issued a Hold rating and three have assigned a Sell rating to the company. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average target price of $278.40.

Read Our Latest Research Report on Salesforce

Salesforce Price Performance

CRM traded down $1.03 on Wednesday, hitting $241.40. 714,512 shares of the company were exchanged, compared to its average volume of 13,425,923. The company has a debt-to-equity ratio of 1.02, a quick ratio of 0.84 and a current ratio of 0.84. The business’s fifty day moving average is $233.29 and its 200 day moving average is $195.68. Salesforce has a fifty-two week low of $146.32 and a fifty-two week high of $269.11. The firm has a market capitalization of $198.67 billion, a P/E ratio of 21.99, a price-to-earnings-growth ratio of 1.10 and a beta of 1.26.

Salesforce (NYSE:CRM – Get Free Report) last posted its quarterly earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $3.27 by $2.63. The company had revenue of $11.35 billion during the quarter, compared to the consensus estimate of $11.33 billion. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The company’s revenue for the quarter was up 10.8% on a year-over-year basis. During the same period last year, the firm earned $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. As a group, sell-side analysts anticipate that Salesforce will post 12.82 EPS for the current year.

Insider Activity

In related news, Director Craig Conway sold 4,500 shares of the company’s stock in a transaction that occurred on Friday, September 4th. The shares were sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the transaction, the director owned 5,437 shares of the company’s stock, valued at approximately $1,416,936.57. This represents a 45.29% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Also, Director David Blair Kirk acquired 4,176 shares of Salesforce stock in a transaction that occurred on Friday, September 18th. The shares were purchased at an average cost of $239.33 per share, for a total transaction of $999,442.08. Following the purchase, the director directly owned 18,748 shares of the company’s stock, valued at approximately $4,486,958.84. This trade represents a 28.66% increase in their position. The SEC filing for this purchase provides additional information. 3.50% of the stock is owned by company insiders.

Institutional Trading of Salesforce

Several hedge funds and other institutional investors have recently bought and sold shares of CRM. Sowell Financial Services LLC increased its stake in shares of Salesforce by 16.1% during the 3rd quarter. Sowell Financial Services LLC now owns 9,277 shares of the CRM provider’s stock valued at $2,130,000 after acquiring an additional 1,288 shares during the last quarter. Quadrant Capital Group LLC boosted its position in shares of Salesforce by 105.6% in the third quarter. Quadrant Capital Group LLC now owns 21,585 shares of the CRM provider’s stock worth $5,137,000 after acquiring an additional 11,085 shares during the last quarter. Robbins Farley acquired a new stake in shares of Salesforce in the third quarter worth approximately $459,000. Benchmark Financial Wealth Advisors LLC acquired a new stake in shares of Salesforce in the third quarter worth approximately $388,000. Finally, Sulzberger Capital Advisors Inc. purchased a new stake in Salesforce in the third quarter valued at approximately $285,000. 80.43% of the stock is owned by hedge funds and other institutional investors.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Salesforce agreed to acquire customer-engagement platform Braze for approximately $5.66 billion, or $47.50 per share. Braze’s real-time processing of customer behavior could strengthen Salesforce Marketing Cloud and provide data infrastructure for its Agentforce AI platform. Salesforce Announces Braze Acquisition
Positive Sentiment: Analysts see potential upside from the transaction. Jefferies said the deal could improve Salesforce’s marketing capabilities and encourage broader software consolidation, while Cantor Fitzgerald reaffirmed its overweight rating with a $300 price target. Jefferies on Salesforce’s Braze Deal
Positive Sentiment: The acquisition supports Salesforce’s broader AI strategy by adding live consumer-event data to its CRM ecosystem. Analysts remain constructive on the company’s ability to benefit from continued enterprise AI spending.
Neutral Sentiment: Third-party developer Navatar announced bidirectional connectivity between Claude and Salesforce through Model Context Protocol, allowing private-equity and M&A users to move research and CRM information between the platforms. The announcement demonstrates expanding Salesforce ecosystem usage but is unlikely to materially affect near-term financial results. Navatar Connects Claude and Salesforce
Negative Sentiment: Investors initially viewed the Braze purchase cautiously because Salesforce is paying a substantial premium—about 58% above Braze’s prior closing price—for a company that has reported losses. The transaction also creates near-term cash-allocation concerns.
Negative Sentiment: Integration and regulatory risks could delay the expected benefits. Combining data architectures, sales teams and products may pressure margins, while the anticipated fiscal 2028 closing leaves a lengthy period for antitrust review and execution uncertainty. CNBC on Salesforce’s Braze Acquisition

Salesforce Company Profile

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Salesforce, Inc (NYSE: CRM) is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company’s products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.