Zebra Technologies (NASDAQ:ZBRA) Upgraded at Wall Street Zen

Posted by Stanley Muller on Oct 20th, 2026

Wall Street Zen upgraded shares of Zebra Technologies (NASDAQ:ZBRA – Free Report) from a buy rating to a strong-buy rating in a report issued on Saturday morning,Wall Street Zen reports.

Several other equities analysts have also recently commented on the company. Truist Financial upped their price target on Zebra Technologies from $355.00 to $378.00 and gave the company a “hold” rating in a report on Monday, October 5th. BNP Paribas Exane reiterated an “outperform” rating and issued a $455.00 price objective (up from $370.00) on shares of Zebra Technologies in a research report on Wednesday, August 5th. TD Cowen lifted their price objective on Zebra Technologies from $400.00 to $450.00 and gave the stock a “buy” rating in a report on Wednesday, August 5th. UBS Group reissued a “buy” rating on shares of Zebra Technologies in a report on Wednesday, August 5th. Finally, Morgan Stanley set a $360.00 price objective on Zebra Technologies in a research report on Wednesday, August 5th. Nine equities research analysts have rated the stock with a Buy rating and four have given a Hold rating to the company’s stock. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $385.83.

Read Our Latest Stock Report on Zebra Technologies

Zebra Technologies Stock Performance

NASDAQ:ZBRA opened at $375.77 on Friday. The firm’s 50-day moving average is $365.49 and its 200-day moving average is $291.76. Zebra Technologies has a 52-week low of $199.05 and a 52-week high of $390.80. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.33 and a current ratio of 0.52. The company has a market cap of $17.90 billion, a price-to-earnings ratio of 23.02 and a beta of 1.58.

Zebra Technologies (NASDAQ:ZBRA – Get Free Report) last announced its quarterly earnings data on Tuesday, August 4th. The industrial products company reported $6.35 EPS for the quarter, beating analysts’ consensus estimates of $4.36 by $1.99. Zebra Technologies had a net margin of 9.22% and a return on equity of 22.29%. The business had revenue of $1.56 billion during the quarter, compared to analyst estimates of $1.50 billion. During the same quarter in the prior year, the business earned $3.61 earnings per share. The firm’s revenue for the quarter was up 20.4% on a year-over-year basis. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. Equities research analysts anticipate that Zebra Technologies will post 18.07 earnings per share for the current year.

Insiders Place Their Bets

In other Zebra Technologies news, insider Michael Cho sold 3,500 shares of Zebra Technologies stock in a transaction on Friday, August 7th. The stock was sold at an average price of $375.20, for a total transaction of $1,313,200.00. Following the completion of the transaction, the insider directly owned 5,170 shares of the company’s stock, valued at approximately $1,939,784. This trade represents a 40.37% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Linda Connly sold 500 shares of Zebra Technologies stock in a transaction on Monday, August 10th. The shares were sold at an average price of $377.68, for a total value of $188,840.00. Following the transaction, the director directly owned 3,708 shares of the company’s stock, valued at approximately $1,400,437.44. The trade was a 11.88% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Corporate insiders own 0.91% of the company’s stock.

Institutional Investors Weigh In On Zebra Technologies

Several large investors have recently made changes to their positions in the company. Dimensional Fund Advisors LP lifted its position in Zebra Technologies by 37.0% during the 1st quarter. Dimensional Fund Advisors LP now owns 686,335 shares of the industrial products company’s stock worth $143,473,000 after buying an additional 185,387 shares in the last quarter. Lazard Asset Management LLC grew its holdings in Zebra Technologies by 3.4% during the 1st quarter. Lazard Asset Management LLC now owns 623,965 shares of the industrial products company’s stock worth $130,459,000 after acquiring an additional 20,567 shares during the last quarter. Arrowstreet Capital Limited Partnership grew its holdings in Zebra Technologies by 111.6% during the 1st quarter. Arrowstreet Capital Limited Partnership now owns 500,628 shares of the industrial products company’s stock worth $104,671,000 after acquiring an additional 264,015 shares during the last quarter. Swedbank AB increased its position in Zebra Technologies by 958.0% in the 1st quarter. Swedbank AB now owns 417,898 shares of the industrial products company’s stock valued at $87,374,000 after acquiring an additional 378,400 shares in the last quarter. Finally, Bank of America Corp DE increased its position in Zebra Technologies by 22.9% in the 1st quarter. Bank of America Corp DE now owns 291,031 shares of the industrial products company’s stock valued at $60,849,000 after acquiring an additional 54,222 shares in the last quarter. Institutional investors own 91.03% of the company’s stock.

Zebra Technologies Company Profile

(Get Free Report)

Zebra Technologies Corp. (NASDAQ: ZBRA) develops technologies that help businesses identify, track and manage assets, inventory and operational processes. Its solutions are used by organizations in retail, manufacturing, transportation and logistics, healthcare, government and other industries to improve visibility and productivity across their operations.

The company’s portfolio includes barcode and label printers, barcode scanners, mobile computers, radio-frequency identification (RFID) readers and tags, machine-vision systems, fixed industrial scanners and related software.