Generac Holdings Inc. $GNRC Shares Bought by Willis Investment Counsel

Posted by Geri Gentry on Oct 20th, 2026

Willis Investment Counsel raised its stake in Generac Holdings Inc. (NYSE:GNRC – Free Report) by 4.8% in the 3rd quarter, Holdings Channel.com reports. The firm owned 119,502 shares of the technology company’s stock after acquiring an additional 5,507 shares during the period. Willis Investment Counsel’s holdings in Generac were worth $24,731,000 as of its most recent SEC filing.

A number of other institutional investors have also modified their holdings of the stock. BlackRock Inc. bought a new position in shares of Generac during the second quarter worth about $1,170,960,000. Arrowstreet Capital Limited Partnership increased its holdings in Generac by 9.1% in the first quarter. Arrowstreet Capital Limited Partnership now owns 1,038,493 shares of the technology company’s stock valued at $202,849,000 after buying an additional 86,863 shares during the last quarter. Bank of America Corp DE increased its holdings in Generac by 19.7% in the first quarter. Bank of America Corp DE now owns 742,576 shares of the technology company’s stock valued at $145,047,000 after buying an additional 122,101 shares during the last quarter. Diamant Asset Management Inc. raised its stake in Generac by 19,433.0% during the first quarter. Diamant Asset Management Inc. now owns 666,075 shares of the technology company’s stock valued at $130,104,000 after buying an additional 662,665 shares in the last quarter. Finally, Park Presidio Capital LLC acquired a new stake in Generac during the second quarter valued at approximately $158,140,000. Institutional investors and hedge funds own 84.04% of the company’s stock.

Analysts Set New Price Targets

A number of research analysts have commented on GNRC shares. Roth Capital increased their target price on Generac from $214.00 to $250.00 and gave the stock a “neutral” rating in a report on Thursday, September 17th. Zacks Research lowered Generac from a “strong-buy” rating to a “hold” rating in a research report on Monday, September 28th. Weiss Ratings raised Generac from a “hold (c-)” rating to a “hold (c)” rating in a research report on Wednesday, August 5th. Raymond James Financial set a $286.00 price objective on Generac in a research note on Thursday, September 17th. Finally, Needham & Company LLC reaffirmed a “buy” rating and issued a $283.00 price objective on shares of Generac in a report on Thursday, September 17th. Two equities research analysts have rated the stock with a Strong Buy rating, thirteen have given a Buy rating and seven have assigned a Hold rating to the company’s stock. According to MarketBeat, Generac has a consensus rating of “Moderate Buy” and an average target price of $290.55.

Check Out Our Latest Research Report on Generac

Insider Buying and Selling

In other Generac news, insider Norman Taffe sold 550 shares of the stock in a transaction on Wednesday, August 5th. The stock was sold at an average price of $218.83, for a total value of $120,356.50. Following the sale, the insider directly owned 15,508 shares of the company’s stock, valued at $3,393,615.64. This trade represents a 3.43% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Kyle Raabe sold 603 shares of the stock in a transaction on Friday, October 2nd. The stock was sold at an average price of $212.57, for a total value of $128,179.71. Following the completion of the sale, the insider directly owned 9,966 shares in the company, valued at $2,118,472.62. This represents a 5.71% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 18,442 shares of company stock worth $3,656,537 in the last three months. 2.40% of the stock is owned by insiders.

Generac Stock Performance

GNRC stock traded up $0.91 during midday trading on Tuesday, reaching $194.22. The company had a trading volume of 351,104 shares, compared to its average volume of 1,085,241. The company has a quick ratio of 1.00, a current ratio of 2.04 and a debt-to-equity ratio of 0.43. The stock has a 50 day moving average price of $202.25 and a 200 day moving average price of $227.11. Generac Holdings Inc. has a fifty-two week low of $134.80 and a fifty-two week high of $296.44. The firm has a market capitalization of $11.46 billion, a PE ratio of 44.76, a P/E/G ratio of 1.65 and a beta of 1.91.

Generac (NYSE:GNRC – Get Free Report) last announced its quarterly earnings results on Wednesday, July 29th. The technology company reported $2.91 earnings per share for the quarter, topping analysts’ consensus estimates of $2.01 by $0.90. The business had revenue of $1.17 billion for the quarter, compared to analysts’ expectations of $1.18 billion. Generac had a return on equity of 17.83% and a net margin of 5.82%. The business’s quarterly revenue was up 10.3% on a year-over-year basis. During the same period in the prior year, the firm earned $1.65 EPS. Analysts anticipate that Generac Holdings Inc. will post 9.74 earnings per share for the current year.

Generac Company Profile

(Free Report)

Generac Holdings Inc is a technology and energy solutions company that designs and manufactures power generation equipment and other energy-related products. Its offerings include standby and portable generators, commercial and industrial power systems, energy storage solutions, and products that help customers manage and monitor energy use.

The company serves residential, commercial, industrial, and utility customers. Its products are used for backup power, prime power, and distributed energy applications across homes, businesses, data centers, healthcare facilities, construction sites, and other critical operations.